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Introduction – France’s Tea Market by the Numbers If you thought France was all about croissants and coffee, think again. The French tea market has been quietly brewing a revolution, and the numbers don’t lie. In 2024, France led the European Union in tea production, contributing a staggering 1,400 tons—accounting for nearly 96% of…

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Introduction – The Current State of Play: The Tea Sector in Switzerland The Swiss tea market in Q3 of 2025 is navigating one of its most unpredictable periods in recent years. A perfect storm of global disruptions—climate change, geopolitical strife, and economic uncertainty—has reshaped how tea is sourced, priced, and consumed across Switzerland. If…

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Introduction – Understanding South Africa’s Reputation for Quality Tea When you think of world-class tea, your mind might drift to the rolling hills of Darjeeling or the misty plantations of Fujian. South Africa? Not so much—at least not at first. But that’s changing fast. South Africa may not be a giant in traditional Camellia…

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Introduction – Exploring Malaysia’s Reputation for Quality Black Tea When you think of world-famous black tea, countries like India or Sri Lanka probably pop into your head. But here’s a surprise: Malaysia is quietly carving out a name for itself in the world of premium black tea. So, what makes Malaysian black tea worth…

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Introduction – Delving into Ukraine’s Reputation for Quality Black Tea When you think of Ukraine, black tea might not be the first thing that comes to mind. But over the past few years, this Eastern European country has been quietly building a reputation as a hidden gem in the global tea trade. Thanks to…

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Introduction – Exploring United Arab Emirates’s Reputation for Quality Tea When you think of tea, your mind might wander to the misty hills of Darjeeling or the lush estates of Sri Lanka—but don’t overlook the United Arab Emirates (UAE). While not a tea-producing nation in the traditional sense, the UAE has carved out an…