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Introduction – Delving into South Korea’s Reputation for Quality Tea When you think of premium tea, South Korea might not be the first country that pops into your mind—but it should be. This East Asian gem is quietly becoming a powerhouse in the global tea market, thanks to its unique combination of rich cultural…

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Introduction – Malaysia’s Tea Market: A Quantitative Overview Malaysia’s tea industry is a fascinating blend of tradition and transformation. While it may not dominate global headlines like India or China, it plays a niche yet significant role in the tea export ecosystem. In 2022, Malaysia produced roughly 15,883 tonnes of tea—an impressive 124% jump…

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Introduction – Italy’s Tea Market in Statistical Focus Italy might not be the first country that comes to mind when you think about tea, but it’s playing an increasingly important role in the global tea trade. With an evolving market and consistent export growth, Italy is carving out a niche in premium and specialty…

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Introduction – Turkey’s Tea Market in Statistical Focus When it comes to tea, Turkey is no small player. In fact, it’s one of the tea powerhouses of the world. From the lush tea gardens in Rize to the steaming glasses found in every Turkish café, tea isn’t just a beverage here—it’s culture, tradition, and…

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Introduction – Egypt’s Tea Market in Statistical Focus When you think of Egypt, you might picture the pyramids, the Nile, or the bustling bazaars of Cairo. But here’s a lesser-known fact: Egypt is quietly becoming a significant force in the global tea trade. With an uptick in herbal and medicinal tea production, the North…
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Introduction – Current State of Play: The Tea Sector in Austria If you’re in the tea business—from sourcing managers to retail distributors—you’ll want to pay close attention to what’s happening in Austria right now. The tea market here is buzzing with activity, shaped by a swirl of economic shifts, climate impacts, and changing consumer…