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Introduction – Kenya’s Herbs Market by the Numbers Kenya isn’t just known for its scenic safaris and rich coffee—it’s also quietly becoming a global powerhouse in the production and export of fresh herbs. From aromatic basil to soothing mint, Kenyan herbs are finding their way into kitchens and skincare products around the world. In…

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Introduction – Current State of Play: The Herbs Sector in China The Chinese herbs market is currently navigating a whirlwind of change. From sudden policy changes to dramatic shifts in global trade, China’s herbal supply chain is under pressure—and opportunity. In March 2025, the U.S. imposed an additional 20% tariff on Chinese herbs, pushing…

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Introduction – Exploring Spain’s Reputation for Quality Herbs If you’re in the business of sourcing herbs, Spain should be on your radar. Why? Because Spain is basically the garden of Europe when it comes to aromatic and medicinal herbs. Thanks to its super diverse climate, rich soil, and centuries-old farming traditions, this country grows…

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Introduction – Thailand’s Herbs Market by the Numbers When it comes to herbs, Thailand isn’t just mixing up fragrant bowls of Tom Yum soup—the country is stirring up the global market too. Thailand is rapidly becoming a powerhouse in herbal exports, especially within the ASEAN region. The numbers speak volumes. In 2023, Thailand’s herbal…

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Introduction – Current State of Play: The Herbs Sector in Malaysia The herbs industry in Malaysia is undergoing a major transformation as of July 2025. From sweeping government policies to unpredictable climate conditions and shifting global demand, the sector is riding a wave of both opportunities and challenges. Let’s start with policy. The Malaysian…

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Introduction – Current State of Play: The Herbs Sector in United States If you’re in the herbs business or planning to enter it, this is the moment to pay close attention. The United States herbs market is buzzing with activity and evolving faster than ever. From changes in consumer behavior to new trade policies,…