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Introduction – Understanding Kenya’s Reputation for Quality Soft Drinks Kenya is quickly becoming a powerhouse in the global soft drinks industry. With its equatorial climate, fertile volcanic soil, and a growing community of food scientists and processors, the country is well-positioned to craft high-quality, refreshing soft drinks that appeal both locally and internationally. But…

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Introduction – Brazil’s Soft Drinks Market in Statistical Focus When it comes to soft drinks, Brazil is a powerhouse in Latin America. With its vibrant consumer base and enormous production capacity, Brazil plays a central role in shaping the soft drinks market across the region. In 2024 alone, Brazil produced around 17 billion liters…

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Introduction – Egypt’s Soft Drinks Market in Statistical Focus Egypt’s soft drinks industry is bubbling with potential—and not just figuratively! With a production output of over 6.4 billion liters in 2024, Egypt stands tall as the second-largest soft drinks producer in the MENA region, trailing only Iran. That’s a whopping 15% of the total…

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Introduction – Delving into Italy’s Reputation for Quality Soft Drink When you think about Italy, what comes to mind? Pizza, pasta… and surprisingly, soft drinks. Yes, really! Italy has carved out a name for itself in the soft drink world, and it’s not just about fizzy sweetness—it’s about quality, heritage, and flavor. Italy’s Mediterranean…

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Introduction – Indonesia’s Soft Drinks Market by the Numbers Indonesia’s soft drinks industry is bubbling with opportunity—quite literally. In 2025, the market is expected to generate a whopping $11.93 billion in revenue, with $8.04 billion driven by at-home consumption and another $3.89 billion from out-of-home sales. That’s almost 8 billion liters of fizzy, fruity,…

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Introduction – Current State of Play: The Soft Drink Sector in Indonesia Let’s get one thing straight: Indonesia’s soft drink market is not what it was a year ago. It’s moving fast, shaped by shifting consumer habits, economic ripples, and some bold moves by industry giants. If you’re in the business of sourcing soft…

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Introduction – Thailand’s Soft Drinks Market by the Numbers Thailand has quietly become an export powerhouse in the global soft drinks industry. In 2023 alone, the country exported 2.54 billion liters of beverages, raking in USD 2.78 billion. Even more impressive? A staggering 93.3% of these exports were non-alcoholic drinks, underscoring Thailand’s dominance in…

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1. Introduction – Understanding Belgium’s Reputation for Quality Soft Drinks Belgium may be world-famous for its chocolates and beers, but there’s another booming sector that deserves recognition — soft drinks. Whether it’s premium colas, fruity sodas, or sparkling waters, Belgium has carved out a reputation for crafting high-quality beverages that meet strict European standards.…

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Introduction – Austria’s Soft Drinks Market by the Numbers Let’s talk bubbles—soft drinks, that is. Austria might be known for its classical music and alpine beauty, but there’s another industry quietly fizzing its way to global relevance: soft drinks. With an expanding market footprint and robust export mechanisms, Austria has become a key player…

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Introduction – Current State of Play: The Soft Drinks Sector in Italy Italy’s soft drinks market is undergoing major shifts as we enter 2025. From evolving consumer preferences to unexpected supply chain pressures, the entire beverage industry is in flux. Recent climate irregularities have impacted crop yields, driving up raw material prices. Meanwhile, Italy’s…