Introduction – Indonesia’s Honey Market by the Numbers
When we think of Indonesia, we often picture lush rainforests, vibrant spices, and exotic fruits. But there’s another golden gem that’s buzzing under the radar — honey. Indonesia might not be the world’s biggest honey exporter, but it plays a crucial and growing role in the global honey market. In 2023, Indonesia exported over 414,000 kilograms of natural honey, raking in nearly $950,000 in export value. That’s no small feat in the world of apiculture.
The top destinations for Indonesian honey are its Southeast Asian neighbors, with Malaysia, Singapore, and Australia taking the lead. Malaysia alone imported nearly 288,000 kg worth $469,190. However, this number represents a sharp drop from 2022 exports, which were valued at a whopping $5.8 million. This decline indicates the volatility in global demand and shifting trade dynamics.
With such fluctuations, businesses looking to import honey from Indonesia must take a data-driven approach. It’s not just about finding suppliers — it’s about finding the right ones, those who are consistently delivering quality and meeting international standards. That’s where platforms like Freshdi come into play, providing verified supplier data, RFQ trends, and real-time market intelligence.
Let’s dive deeper into what’s really going on in Indonesia’s honey scene and how you can tap into it strategically.
Deep Dive – Key Production, Export Statistics & Demand Insights
Indonesia’s honey industry has always danced to its own rhythm. While the country produces honey locally, much of its domestic demand is actually met through imports. In 2023 alone, Indonesia imported over 2.4 million kilograms of honey, valued at more than $7.4 million. Major suppliers included Argentina, Thailand, and Australia — a clear sign that local production isn’t enough to satisfy the nation’s sweet tooth.
Exports, on the other hand, paint a mixed picture. In 2022, Singapore was the dominant buyer, importing over $5.2 million worth of honey. But by 2023, that value dropped dramatically across all major destinations. This suggests either a shift in buying patterns or disruptions in supply chains.
Despite the turbulence, RFQ data from Freshdi shows that there’s still consistent demand for Indonesian honey, especially from boutique food brands and wellness product manufacturers looking for natural, raw varieties. This means the opportunity is still hot — if you know where to look.
Top 5 Verified Honey Suppliers in Indonesia – Proven Export Performers
If you’re serious about sourcing honey from Indonesia, you don’t want to gamble on unvetted vendors. These five suppliers have stood out in Q3 of 2025 for their reliability, export performance, and customer feedback on Freshdi. Let’s explore who’s leading the hive!
1. Theobromindo Cipta Karya
Looking for a seasoned supplier? Theobromindo Cipta Karya has built a strong reputation for producing high-grade honey under the Madu Tj Tresnojoyo brand. Their products are especially popular in regional markets like Malaysia and Singapore. With a consistent export record and favorable user reviews, they’re a go-to for long-term sourcing partnerships.
2. PT. Samudera Sulawesi Sejahtera
This supplier brings a unique twist to the honey game by offering specialty honey infused with local ingredients like sweet potato. Their innovation has caught the eye of international buyers looking for value-added products. They’re also praised for timely shipments and responsive customer service.
3. Bumi Eden Arcadia
Bumi Eden Arcadia is all about customization. Whether you need raw, unfiltered honey or a specific floral source, they tailor their offerings to suit niche market needs. Their flexibility and export experience make them a strong contender for buyers with specific product requirements.
4. CV Lintas Tujuh Benua
Although best known for their honey-based beverages, this supplier also deals in bulk honey exports. Their integration of honey into ready-to-drink products shows a forward-thinking approach, and their production standards align with international food safety certifications.
5. Bahtualang Lombang Jaya
Specializing in pure Acacia honey, Bahtualang Lombang Jaya has carved out a niche with health-conscious consumers. Their honey is known for its light color, floral aroma, and high purity levels. The company also boasts sustainable beekeeping practices — a plus for eco-conscious brands.
Dynamic Ranking Note
Keep in mind that platform-based rankings, like those on Freshdi, are dynamic. Suppliers are evaluated monthly or quarterly based on RFQ response times, customer feedback, and export activity. So, today’s top supplier might be replaced by another up-and-comer in the next quarter. Always check the latest rankings before making a purchasing decision.
Market Navigation – Statistical Trends, Value Dynamics & Export Dynamics
Navigating Indonesia’s honey market is like walking through a buzzing forest — full of opportunities but also unpredictable paths. One key trend? The growing interest in raw and specialty honeys. Based on user searches and RFQs on Freshdi, raw honey and Acacia honey are the most requested variants.
Another trend is seasonal pricing. Honey prices tend to spike during the dry season (typically May to September) when production slows down. Smart buyers lock in contracts during the wet season when supply is more abundant and prices are lower.
Export dynamics also show that smaller, niche suppliers are gaining traction over large-scale producers. Buyers are increasingly prioritizing quality, traceability, and sustainability over sheer volume. This shift is reflected in Freshdi’s RFQ trends, where custom and organic honey requests have surged by over 18% in Q3 2025 compared to the previous quarter.
Conclusion – Leveraging Data for Optimized Supply Chains
Indonesia’s honey market might not be the biggest, but it’s buzzing with potential — especially for businesses that make decisions based on real market intelligence. Whether it’s export stats, seasonal pricing, or shifting buyer demands, the key to success lies in the data.
And let’s not forget the suppliers. The five companies highlighted here have proven their mettle by delivering quality products to international buyers, supported by strong reviews and performance metrics on Freshdi.
Key Takeaways:
- Indonesia exported 414,050 kg of honey in 2023, with Malaysia and Singapore as top buyers.
- Imports far exceeded exports, indicating strong domestic demand.
- Verified suppliers like Theobromindo and Bumi Eden Arcadia lead Q3 2025 rankings.
- Specialty and raw honey are driving new demand.
- Seasonal pricing and sustainability are shaping future export dynamics.
Checklist for Buyers: What to Look for in a Honey Supplier
- ✅ Verified export history
- ✅ Certifications (organic, food safety, etc.)
- ✅ Specialty offerings (raw, Acacia, infused)
- ✅ Strong reviews from previous buyers
- ✅ Willingness to customize and scale
Future Outlook
With global interest in natural and sustainable products rising, Indonesian honey could see a demand rebound. Buyers who align early with high-performing suppliers stand to benefit the most. Platforms like Freshdi not only streamline supplier discovery but also provide actionable insights through real-time RFQ data, supplier ratings, and export performance tracking.
FAQs
1. Why did Indonesia’s honey export value drop so significantly from 2022 to 2023?
A mix of reduced global demand, shifting trade priorities, and possibly quality or pricing mismatches contributed to the decline. This highlights the need for continuous market research.
2. What type of honey is most in demand from Indonesia right now?
Raw and Acacia honey are currently leading in demand, especially among health and wellness brands.
3. How can Freshdi help me find the right honey supplier?
Freshdi offers verified supplier listings, real-time RFQ trends, and dynamic rankings so you can make informed sourcing decisions.
4. Are Indonesian honey suppliers certified for global markets?
Yes, many top suppliers hold certifications such as ISO, HACCP, and organic labels, particularly those featured in Q3 2025’s top list.
5. When is the best time to buy honey from Indonesia?
The best time is during the wet season (October to April), when supply is higher, and prices tend to be more favorable.
References
- WITS – Indonesia Honey Exports 2023
- WITS – Indonesia Honey Exports 2022
- WITS – Indonesia Honey Imports 2023
- WITS – Global Honey Exports 2023
- IndexBox Indonesia Honey Market Report
