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Introduction – South Africa’s Strawberry Market in Statistical Focus Strawberries may be small, but their impact on South Africa’s agricultural export market is anything but. Over the past few years, South Africa has made serious strides in strawberry production and exports, turning heads in global markets—especially in the Middle East. Let’s talk numbers. In…

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Introduction – Thailand’s Strawberry Market: A Quantitative Overview When you think of strawberries, Thailand might not be the first country that pops into your mind — but it probably should be. Over the last few years, Thailand has quietly become a force to reckon with in the global strawberry supply chain. With its rich…

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Introduction – The Current State of Play: The Strawberry Sector in United Kingdom The strawberry market in the United Kingdom is in the midst of a dramatic shift—and it’s not just about sweeter berries or bigger yields. 2025 has already proven to be a year of both celebration and caution for strawberry growers, suppliers,…