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Introduction – Why Belgium is the Heartland of Premium Soft Drinks When you think of Belgium, your mind might drift to chocolates, waffles, or world-famous beers. But did you know that Belgium is also a rising star in the soft drink world? Yep, this small European country is quietly making a big splash in…

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Introduction – Understanding Kenya’s Reputation for Quality Soft Drinks Kenya is quickly becoming a powerhouse in the global soft drinks industry. With its equatorial climate, fertile volcanic soil, and a growing community of food scientists and processors, the country is well-positioned to craft high-quality, refreshing soft drinks that appeal both locally and internationally. But…

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Introduction – Brazil’s Soft Drinks Market in Statistical Focus When it comes to soft drinks, Brazil is a powerhouse in Latin America. With its vibrant consumer base and enormous production capacity, Brazil plays a central role in shaping the soft drinks market across the region. In 2024 alone, Brazil produced around 17 billion liters…

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Introduction – Egypt’s Soft Drinks Market in Statistical Focus Egypt’s soft drinks industry is bubbling with potential—and not just figuratively! With a production output of over 6.4 billion liters in 2024, Egypt stands tall as the second-largest soft drinks producer in the MENA region, trailing only Iran. That’s a whopping 15% of the total…

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Introduction – Current State of Play: The Energy Drinks Sector in Thailand Thailand’s energy drinks market is on a rollercoaster. From economic headwinds to climate extremes and evolving consumer preferences, the sector is being tested like never before. As of 2025, businesses are navigating a landscape shaped by consumer frugality, health-conscious trends, and agricultural…

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Introduction – Delving into Italy’s Reputation for Quality Soft Drink When you think about Italy, what comes to mind? Pizza, pasta… and surprisingly, soft drinks. Yes, really! Italy has carved out a name for itself in the soft drink world, and it’s not just about fizzy sweetness—it’s about quality, heritage, and flavor. Italy’s Mediterranean…