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Introduction – Current State of Play: The Fruit Sector in Kenya Kenya’s fruit industry has been making headlines in 2025—and not without reason. The country, long known for its rich agricultural lands and year-round growing seasons, is experiencing a whirlwind of change. In the past few months, several key developments have shaped the fruit…

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Introduction – Exploring Pakistan’s Reputation for Quality Juice When it comes to sourcing top-grade juice, Pakistan is a country that deserves your attention. Why? Because it’s got all the right ingredients—literally and figuratively. For starters, Pakistan’s climate and soil conditions are perfect for fruit cultivation. The provinces of Punjab and Sindh are particularly fruitful—pun…

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Introduction – Current State of Play: The Passion Fruit Sector in Thailand Thailand’s passion fruit industry is currently riding a rollercoaster of change. As of August 2025, the market is being shaped by a perfect storm of government initiatives, trade tensions, unpredictable weather, and shifting global demand. Sounds intense? It is—and if you’re sourcing…

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Introduction – Ukraine’s Fruits Market in Statistical Focus Did you know Ukraine is fast becoming a powerhouse in the global fruits trade? While it may not yet rival tropical giants, Ukraine has carved out a niche in producing and exporting high-quality apples, berries, cherries, and dried fruits. With fertile soil, favorable climate, and a…

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Introduction – The Fruit Sector in Pakistan is Moving Fast, Are You Ready? The fruit industry in Pakistan is undergoing one of its most volatile and transformative phases in recent years. From climate-related disruptions to evolving trade policies, the fruit market has become a dynamic battlefield of opportunity and risk. In early 2025, unexpected…