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Introduction – Egypt’s Soft Drinks Market in Statistical Focus Egypt’s soft drinks industry is bubbling with potential—and not just figuratively! With a production output of over 6.4 billion liters in 2024, Egypt stands tall as the second-largest soft drinks producer in the MENA region, trailing only Iran. That’s a whopping 15% of the total…

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Introduction – Delving into Italy’s Reputation for Quality Soft Drink When you think about Italy, what comes to mind? Pizza, pasta… and surprisingly, soft drinks. Yes, really! Italy has carved out a name for itself in the soft drink world, and it’s not just about fizzy sweetness—it’s about quality, heritage, and flavor. Italy’s Mediterranean…

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Introduction – Indonesia’s Soft Drinks Market by the Numbers Indonesia’s soft drinks industry is bubbling with opportunity—quite literally. In 2025, the market is expected to generate a whopping $11.93 billion in revenue, with $8.04 billion driven by at-home consumption and another $3.89 billion from out-of-home sales. That’s almost 8 billion liters of fizzy, fruity,…

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Introduction – Turkey’s Beverage Market by the Numbers When you think of global beverage production, countries like the U.S., China, or Germany might come to mind first. But what if I told you that Turkey is quietly becoming a powerhouse in the beverage world? From fizzy sodas to crisp bottled water, and even to…

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Introduction – Current State of Play: The Soft Drink Sector in Indonesia Let’s get one thing straight: Indonesia’s soft drink market is not what it was a year ago. It’s moving fast, shaped by shifting consumer habits, economic ripples, and some bold moves by industry giants. If you’re in the business of sourcing soft…

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Introduction – Thailand’s Soft Drinks Market by the Numbers Thailand has quietly become an export powerhouse in the global soft drinks industry. In 2023 alone, the country exported 2.54 billion liters of beverages, raking in USD 2.78 billion. Even more impressive? A staggering 93.3% of these exports were non-alcoholic drinks, underscoring Thailand’s dominance in…