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Introduction – Current State of Play: The Herbs Sector in South Africa South Africa’s herbs market is no longer just a niche—it’s booming. With consumers leaning hard into natural wellness and green living, the demand for herbs, herbal medicine, and supplements has skyrocketed. But it’s not just about what’s happening on the shelves. Behind…

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Introduction – Exploring Austria’s Reputation for Quality Herbs When you think of premium herbs, Austria might not be the first place that comes to mind—but it absolutely should be. This beautiful alpine country has carved a niche in the global herbal market thanks to its clean environment, nutrient-rich soil, and centuries-old herbal traditions. Combine…