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Introduction – Understanding China’s Role in the Basmati Rice Landscape When you think about Basmati rice, your mind probably travels instantly to the lush fields of Punjab in India or Pakistan. And rightly so. That’s where this aromatic, long-grain rice has been cultivated for centuries under perfect agro-climatic conditions. But here’s the twist—China is…

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🌾 Introduction – The Rice Market in United Arab Emirates Is Evolving Fast If you’re in the rice trade or supply chain in the UAE, you’ve probably noticed the rapid changes unfolding in 2025. From policy shifts to climate disruptions, the rice sector in the United Arab Emirates (UAE) is going through a significant…

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Introduction: Delving into Portugal’s Reputation for Quality Basmati Rice When most people think of Basmati rice, their minds jump straight to the lush fields of India or Pakistan. But did you know that Portugal has quietly carved out a reputation for being a go-to hub for premium Basmati rice in Europe? That’s right—Portugal isn’t…

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Introduction – Current State of Play: The Rice Sector in Austria The Austrian rice market is undergoing some serious shifts in 2025. While Austria is not a major rice producer, it plays a vital role as a hub for rice imports and distribution across Central Europe. Over the past few months, new trade agreements…

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Introduction – Current State of Play: The Sella Basmati Rice Sector in United States The Sella Basmati rice market in the United States is undergoing a major transformation. In just the past few months, a perfect storm of factors—ranging from international trade shifts to weather anomalies—has rapidly reshaped the playing field. Let’s start with…