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Introduction – Current State of Play: The Aloe Vera Sector in Vietnam Vietnam’s aloe vera market is having a moment — and not just a fleeting trend. With global demand on the rise and Vietnam’s natural climate perfectly suited for aloe cultivation, the country has quickly become a serious player in the international aloe…

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Introduction – Delving into Vietnam’s Reputation for Quality Pineapple If you’ve ever savored a slice of tropical sweetness and wondered where it came from, there’s a good chance it was Vietnam. With its year-round sunshine, fertile soil, and a proud tradition of fruit cultivation, Vietnam has quietly risen to become one of the world’s…

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Introduction – Vietnam’s IQF or Frozen Fruits Market by the Numbers Vietnam has carved out a serious niche in the frozen fruit export game, and if you’re in the business of sourcing IQF (Individually Quick Frozen) fruits, this Southeast Asian powerhouse should be on your radar. In 2024 alone, Vietnam exported about 107,000 tons…

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Introduction – Understanding Vietnam’s Reputation for Quality Candies When you think of Vietnam, your mind might go to pho or coffee. But here’s a sweet surprise — the country is also a rising star in the world of high-quality candies. There’s more than meets the eye with Vietnamese confections, and it’s not just about…

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Introduction – Current State of Play: The Beer Sector in Vietnam The beer industry in Vietnam is bubbling with change—and not just in the frothy sense. As of July 2025, the Vietnamese beer market is undergoing a significant shift due to a mix of economic, regulatory, and climate-driven factors. A new trade agreement with…