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Introduction – Current State of Play: The Juice Sector in Austria Austria’s juice market is undergoing a dramatic transformation in 2025. Fueled by shifting consumer preferences, climate-related agricultural concerns, and new trade policies within the EU, the industry is both thriving and being tested. A recent surge in health-conscious living has caused a noticeable…
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Introduction – The Current State of Play: The Bean Sector in Austria Austria’s bean market in July 2025 is anything but stable. From extreme weather to evolving EU regulations and trade shifts, the bean sector—especially scarlet runner beans, soybeans, and kidney beans—is undergoing dramatic changes. The most alarming development? An estimated 80% crop failure…