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Introduction – South Africa’s Beverages Market by the Numbers When we talk about Africa’s rising stars in the export world, South Africa always stands out—especially in the beverages sector. From world-class wines to energy drinks and craft beers, this country has become a major player in the global beverages market. In 2024 alone, South…

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Introduction – Current State of Play: The Energy Drinks Sector in Thailand Thailand’s energy drinks market is on a rollercoaster. From economic headwinds to climate extremes and evolving consumer preferences, the sector is being tested like never before. As of 2025, businesses are navigating a landscape shaped by consumer frugality, health-conscious trends, and agricultural…