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Introduction – Delving into Italy’s Reputation for Quality Soft Drink When you think about Italy, what comes to mind? Pizza, pasta… and surprisingly, soft drinks. Yes, really! Italy has carved out a name for itself in the soft drink world, and it’s not just about fizzy sweetness—it’s about quality, heritage, and flavor. Italy’s Mediterranean…

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Introduction – Current State of Play: The Soft Drinks Sector in Italy Italy’s soft drinks market is undergoing major shifts as we enter 2025. From evolving consumer preferences to unexpected supply chain pressures, the entire beverage industry is in flux. Recent climate irregularities have impacted crop yields, driving up raw material prices. Meanwhile, Italy’s…