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Introduction – Current State of Play: The Passion Fruit Sector in Kenya Kenya’s passion fruit industry is heating up in 2025. A combination of global demand surges, climate shifts, and strategic agricultural investments has set the stage for a dynamic and fast-moving market. Just last month, a new EU-Kenya trade framework came into force,…

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Introduction – Current State of Play: The Passion Fruit Sector in Malaysia If you’ve been keeping an eye on the fruit market in Southeast Asia, you’ve probably noticed a rising star: passion fruit. In Malaysia, this vibrant, tangy, and nutrient-rich fruit is gaining serious traction. Why? Because more consumers are craving exotic and health-boosting…

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Introduction – Current State of Play: The Passion Fruit Sector in Thailand Thailand’s passion fruit industry is currently riding a rollercoaster of change. As of August 2025, the market is being shaped by a perfect storm of government initiatives, trade tensions, unpredictable weather, and shifting global demand. Sounds intense? It is—and if you’re sourcing…