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Introduction – Understanding United Arab Emirates’s Reputation for Quality Soft Drinks When you think of the United Arab Emirates (UAE), luxury, innovation, and high standards come to mind—and their soft drinks industry is no exception. Over the past decade, the UAE has quietly carved out a reputation as a significant player in the global…

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Introduction – Current State of Play: The Soft Drink Sector in United Arab Emirates If you thought the soft drink scene in the UAE was predictable, think again. The landscape is shifting—and fast. From new international players shaking up the market to a surge in demand for healthier, functional beverages, the United Arab Emirates…