Introduction – Current State of Play: The Beverage Sector in Vietnam
Vietnam’s beverage industry is currently riding a thrilling wave of change. With global trends shifting, consumer preferences evolving, and economic activities buzzing, the Vietnamese beverage sector is not just growing — it’s transforming. Recent policy shifts, trade agreements, and massive supply chain investments are redefining what it means to do business in this Southeast Asian market.
In the wake of 2025, businesses sourcing beverages from Vietnam must stay agile. Whether you’re an importer, distributor, or brand owner, the need to stay current with these real-time changes is more crucial than ever. Platforms like Freshdi help you stay ahead by offering verified supplier lists, RFQ trend alerts, and up-to-date market insights.
Deep Dive – What’s Making Headlines? Key Recent News & Impacts
Explosive Market Growth
Vietnam’s F&B sector clocked in at around VND 688.8 trillion (US$27.3 billion) in revenue in 2024 — a 16.6% YoY jump. A big slice of that pie is beverages, with Vietnamese consumers spending US$12.6 million daily on coffee and milk tea alone. This surge reflects a rising middle class and higher disposable incomes (Hanoi Times).
Major Supply Chain Investments
The country’s beverage infrastructure is scaling fast:
- Tetra Pak has doubled its production capacity at its Bình Dương plant to over 30 billion units/year.
- Suntory PepsiCo Vietnam is building a US$300 million mega-factory in Long An that will produce 800 million liters annually.
- Nestlé Vietnam is investing US$100 million to ramp up its Tri An coffee plant operations.
The Foreign Wave
International brands are loving Vietnam right now:
- Mixue: 1,300+ stores, VND 1.26 trillion in revenue in 2023.
- Haidilao: US$43.6 million in H1 2025 from Vietnam alone.
- Jollibee Vietnam: Sales jumped 35% in Q2 2025 — its best market globally.
Sustainability and Health Trends
Consumers are shifting toward eco-friendly and health-conscious options. From green packaging to low-sugar drinks, the industry is adapting fast (Vietnam VNA).
Challenges in the Mix
- Only 14.7% of F&B businesses reported revenue growth in 2024.
- Raw material costs are high, and about 49.2% plan to raise prices in 2025.
- Health-conscious consumers are avoiding sugary drinks, pushing brands to innovate fast (Ken Research).
Top 10 Verified Beverage Suppliers in Vietnam – Navigating Current Market Realities
Here are the Top 10 Beverage Suppliers in Vietnam in Year 2025, verified via Freshdi for their certifications, export readiness, and track record of excellence.
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SAPO DAKLAK
Known for its high-quality coffee and agricultural beverage products, SAPO DAKLAK is a top player with deep roots in Vietnam’s Central Highlands. -
Tropical Sky Food And Beverage Co., Ltd in Viet Nam
Specializes in energy drinks and carbonated beverages, with a strong OEM/ODM export model. -
TAN DO REFRESHING WATER COMPANY LIMITED
Offers HACCP-certified production and a diverse beverage portfolio, including sparkling water and functional drinks. -
NAM VIET PHAT FOOD CO.,LTD
A go-to supplier for tropical juice concentrates and private-label solutions. -
ABEX
Offers a wide range of agricultural and beverage products with a focus on sustainability and traceability. -
SEIVINA IMPORT EXPORT COMPANY LIMITED
Leading the way in malt-based beverages and powdered drink exports. -
Cà Mèn Foods
Offers artisanal and organic food and beverage products, perfect for niche markets. -
Nawon Food and Beverage Co, Ltd.
A fast-scaling juice manufacturer focused on high-quality, not-from-concentrate products. -
RITA FOOD & DRINK CO., LTD
Known for its flavored malt beverages and wide international presence. -
WANA BEVERAGE JOINT STOCK COMPANY
A modern beverage producer specializing in cocktail drinks and trendy product lines.
Dynamic Ranking Note:
These rankings may shift based on real-time performance indicators on platforms like Freshdi, which features “Suppliers of the Month” based on recent export volumes, RFQ responsiveness, and buyer feedback.
Market Navigation – Strategic Responses to Today’s Beverage Landscape in Vietnam
Opportunities to Tap Into
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Alcoholic Beverages Are Booming: By 2028, Vietnam is expected to consume 6.5 billion liters of alcohol — a 50% increase (Tuoi Tre News).
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Foreign Capital is Flowing In: HiteJinro is setting up a soju plant in Thai Binh, while trade agreements with the U.S. hint at tariff cuts for Vietnamese exports (Vietstock).
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Exports Look Promising: Thanks to Vietnam’s 8.23% GDP growth in Q3 2025, and trade-friendly policies, beverage exports are poised to grow (Reuters).
Challenges to Brace For
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Industry Shrinkage: The beverage sector shrank by 7.8% in July 2025 — a first in years (Laodong).
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Tightening Regulations: A proposed excise tax hike to 100% by 2030 could hurt profit margins (The Investor).
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Consumers Want Healthy: Sugary sodas are out, while functional, herbal, and low-calorie drinks are in (Vietnam Star).
Sourcing Strategies You Should Consider
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Localize Sourcing: Brands are investing in organic farming in Ben Tre and Tra Vinh to ensure supply resilience (VCCI).
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Go Green: Use suppliers that emphasize sustainability and traceability. It’s not just trendy — it’s what consumers demand.
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Watch the Tariff Clock: The recent U.S.–Vietnam trade deal allows for zero-tariff possibilities, which could make Vietnamese beverages even more attractive globally (Reuters).
Conclusion – Key Takeaways for Businesses in a Rapidly Evolving Market
Vietnam’s beverage sector is a double-edged sword in 2025 — full of booming potential but fraught with regulatory and consumer-driven challenges. From monster investments in supply chains to government-backed trade incentives, the winds are blowing in favor of innovation, sustainability, and agility.
As a business, staying ahead means:
- Reevaluating your sourcing strategies based on real-time economic and regulatory updates.
- Partnering with verified suppliers like those on Freshdi who are equipped to navigate today’s complex market.
- Keeping tabs on RFQs and industry shifts, which tools like Freshdi’s dashboard track in real time.
The companies that thrive will be those that adapt with speed, source smartly, and align with the health and sustainability demands of today’s consumer.
Checklist for Buyers: Sourcing Beverages from Vietnam in 2025
- ✅ Verify supplier certifications (HACCP, ISO, etc.)
- ✅ Check responsiveness to market changes (e.g., pricing, reformulations)
- ✅ Monitor tariff and trade agreement updates
- ✅ Prioritize sustainable and health-conscious product lines
- ✅ Use Freshdi to track RFQs, suppliers, and market trends
Future Outlook
Looking ahead, Vietnam’s beverage industry is gearing up for:
- Massive alcoholic beverage expansion
- Sustained foreign investment
- Heightened regulatory scrutiny
- Accelerated demand for healthy alternatives
Platforms like Freshdi will be key for navigating this terrain — from discovering verified suppliers to tracking RFQ trends linked to breaking news.
FAQs
1. What types of beverages are in high demand in Vietnam in 2025?
Functional drinks, low-sugar options, and alcoholic beverages are seeing high demand, especially those aligned with health and sustainability trends.
2. Are Vietnamese beverage suppliers reliable for international exports?
Yes, many are certified (HACCP, ISO) and have robust export experience, especially those listed on Freshdi.
3. How are regulations affecting Vietnam’s beverage industry?
New tax policies and health regulations are pushing suppliers toward innovation and healthier, more transparent product lines.
4. What regions in Vietnam are best for sourcing beverages?
Ben Tre and Tra Vinh provinces are emerging hubs for organic and sustainable raw materials, while Bình Dương and Đồng Nai host major factories.
5. How can I find trustworthy beverage suppliers in Vietnam?
Use platforms like Freshdi to find verified suppliers, track RFQ trends, and access real-time market insights.
References
- Hanoi Times
- Vietnam News
- VIR
- Vietnam Briefing
- Vietnam VNA
- The Investor
- Ken Research
- Tuoi Tre News
- Vietstock
- Reuters
- Laodong
- VCCI
- Vietnam Star
