Introduction – Vietnam’s Coffee Bean Market by the Numbers
Let’s start with the basics: Vietnam is a coffee giant. It’s the world’s second-largest coffee producer, just behind Brazil, holding a whopping 17.7% share of global production in 2023. And here’s something interesting—Vietnam’s coffee industry is largely focused on Robusta beans, which make up about 97% of its output. That’s a big deal when you consider how much Robusta is used in instant coffee and espresso blends around the world.
Despite global challenges like climate change and trade policy shifts, Vietnam’s coffee exports have remained resilient. In 2023 alone, it exported 1.61 million tonnes of coffee, raking in $4.18 billion. Even with a dip in volume, prices climbed, pushing up revenue. Fast forward to the 2023–2024 crop year, and the numbers get even more impressive: $5.43 billion in export value, with record-breaking average prices at $3,673 per tonne.
Biggest customers? The EU takes the crown, snapping up 38% of Vietnam’s coffee exports. Germany, Italy, and Spain are the top drinkers of Vietnamese beans.
But there are new hurdles ahead. The U.S. slapped a 46% tariff on Vietnamese coffee in April 2025, and the EU’s new deforestation regulations are shaking things up. Still, the outlook is strong, with exports projected to hit $6 billion in 2025.
All of this points to one thing: if you’re sourcing coffee beans, Vietnam is a market you need to understand. But don’t just pick a supplier at random—use data. That’s where tools like Freshdi come in handy, helping you compare suppliers, track RFQ trends, and stay ahead of market shifts.
Deep Dive – Key Production, Export Statistics & Market Signals
Vietnam’s coffee industry is a fascinating blend of consistency and adaptability. The country produced around 1.3 million tonnes of coffee in 2024, with Robusta being the dominant variety. Even with challenges like drought and pests, Vietnam keeps pushing out high yields—three times the global average, in fact.
Export Performance Snapshot:
- 2023: 1.62 million tonnes exported, valued at $4.24 billion.
- 2024: From Jan to Oct, exports hit 1.2 million tonnes and $4.6 billion in revenue.
- Q1 2025: $2.8 billion in revenue, a 74% price increase year-on-year.
These numbers aren’t just about volume. The real story is in the value. Despite shipping fewer beans, Vietnam is earning more thanks to surging global prices.
Top Export Destinations:
- Germany
- Italy
- Spain
- United States
- Japan
The EU remains the biggest buyer, but demand is also rising in Southeast Asia, especially from the Philippines and Malaysia.
Demand Trends on Platforms Like Freshdi
On Freshdi, RFQ (Request for Quotation) volumes for Vietnamese Robusta surged in early 2025. Buyers are seeking verified suppliers with sustainable practices and export-ready certifications, especially in light of the EU’s EUDR regulations. Verified suppliers with traceable sourcing and logistics capabilities are getting more attention from buyers in Europe and Asia.
Top 3 Verified Coffee Bean Suppliers in Vietnam – Proven Export Performers
These suppliers were selected based on their export credibility, global buyer reviews, certifications, and overall RFQ activity on Freshdi.
1. Bao Loc VN
- Based in the heart of Vietnam’s coffee-producing region.
- Specializes in premium Robusta and Arabica.
- Known for sustainable farming and eco-friendly processing.
- High buyer ratings on Freshdi for quality consistency and communication.
2. BASF Vietnam Trading and Export-Import Co., Ltd.
- Large-scale exporter with advanced logistics setup.
- Offers fully traceable supply chains, ideal for EUDR compliance.
- Strong presence in the EU and U.S. markets.
- Excels in bulk orders and private label partnerships.
3. CGE Coffee Global Export
- Focused on green coffee beans for international roasters.
- Transparent pricing and fast turnaround times.
- Frequently featured in Freshdi’s “Suppliers of the Month” listings.
- Great option for boutique coffee brands and wholesalers alike.
Dynamic Ranking Note: Rankings on platforms like Freshdi are dynamic—suppliers may be featured as “Top Performers of the Month/Quarter” based on real-time RFQ activity, order fulfillment rates, and buyer feedback.
Market Navigation – Statistical Trends, Value Dynamics & Export Dynamics
Let’s break down what’s really going on in Vietnam’s coffee market.
Export Trends:
In 2024, Vietnam exported 1.32 million tonnes of coffee for a record $5.48 billion. That’s a 56.9% jump in average export price—even though volume dropped by nearly 19%. This tells us one thing: supply isn’t everything—value matters more.
Germany, Italy, and Spain continue to dominate the import charts, but Malaysia and the Philippines are rising stars, doubling their import volumes. This diversification makes Vietnam less dependent on traditional markets.
Seasonal Price Fluctuations:
Coffee prices can swing wildly. In October 2024, prices hit an all-time high of $5,720 per tonne. By November, they dipped slightly but stayed strong at $5,581. These fluctuations are largely driven by:
– Global supply issues (droughts, pests)
– Trade policy changes (tariffs)
– Hoarding behavior by farmers expecting future price spikes
What This Means for Buyers:
If you’re sourcing coffee, timing is everything. Use historical price data to plan your purchases. For example, you might want to stock up before peak periods like Q4, when prices tend to rise.
On Freshdi, buyers can track historical pricing trends and compare seasonal supplier availability—giving you a major edge in negotiation and planning.
Conclusion – Leveraging Data for Strategic Sourcing
Vietnam’s coffee industry isn’t just massive—it’s smart, adaptable, and increasingly data-driven. With exports topping $5 billion, and projections pointing to $6 billion in 2025, it’s clear that Vietnamese coffee is more than just beans—it’s big business.
But navigating this market isn’t about choosing the first supplier you find. It’s about diving into the data—looking at who’s exporting, where they’re shipping to, what certifications they have, and how they’ve performed over time.
Platforms like Freshdi make this easier. Whether you’re a roaster in Berlin or a wholesaler in Manila, you can:
– Access verified supplier profiles
– Monitor RFQ trends and seasonal pricing
– Stay informed about trade policies and compliance issues
In a market this competitive and complex, knowledge isn’t just power—it’s profit.
Buyer’s Checklist: Strategic Sourcing of Vietnamese Coffee Beans
- ✅ Are you sourcing from verified suppliers with export history?
- ✅ Do they offer traceability for EUDR compliance?
- ✅ Have you checked recent RFQ trends and buyer reviews on Freshdi?
- ✅ Are you aware of seasonal price patterns?
- ✅ Have you diversified your supplier list to reduce risk?
Future Outlook – Vietnam’s Coffee Industry in 2025 and Beyond
Vietnam’s coffee industry is at a pivotal moment. With soaring demand, higher prices, and expanding markets, the future looks promising. But with climate threats, regulatory hurdles, and trade tensions in the mix, only the agile will thrive.
Here’s the good news: Buyers who leverage platforms like Freshdi to analyze market signals, vet suppliers, and plan strategically will be best positioned to succeed.
FAQs
1. Why is Vietnam a top choice for coffee bean sourcing?
Because of its consistent Robusta production, competitive prices, and expanding global footprint, Vietnam offers reliability and scalability for international buyers.
2. What is the impact of the U.S. tariff on Vietnamese coffee?
The 46% tariff increases the cost for U.S. importers, potentially reducing Vietnam’s competitiveness in the American market and shifting demand to other origins.
3. How can I verify a coffee supplier’s credibility?
Use platforms like Freshdi, where you can review supplier certifications, buyer feedback, export history, and compliance with new regulations like EUDR.
4. What’s the difference between Robusta and Arabica in Vietnam?
Vietnam mainly grows Robusta, which is more bitter and has higher caffeine. Arabica is grown in smaller quantities in higher altitudes and is known for its sweeter profile.
5. When is the best time to buy Vietnamese coffee beans?
Late Q2 and early Q3 can offer competitive pricing before the peak demand season in Q4. But use historical data and RFQ trends on Freshdi to fine-tune your timing.
References
- Vietnam Coffee Exports Reach $4.18 Billion in 2023 – VietnamPlus
- Vietnam Coffee Export Forecast 2025 – Vietnam Agriculture
- Vietnam Coffee Market Insights – GlobeNewswire
- Freshdi – Verified Supplier Platform for Coffee & Commodities
- US Tariffs Shake Coffee Trade – Reuters
- EU Anti-Deforestation Compliance – VietnamNet
- Vietnam Coffee Production Overview – CRI Report