Introduction – The Cookies Market in Vietnam: A 2025 Turning Point
Vietnam’s cookies market is going through a whirlwind of change in 2025—and it’s happening fast. In July, a new U.S.–Vietnam trade deal dropped like a bombshell, slapping tariffs of up to 40% on certain Vietnamese exports. And while this might sound like just another policy update, it’s already shaking up the food and confectionery industry, especially for cookie manufacturers eyeing international markets.
Retailers are scrambling to rework supply chains. Exporters are rethinking their shipping strategies. And local producers? They’re turning their focus toward Vietnam’s domestic market, thanks to government moves promoting homegrown consumption.
Add to that the wildcards of weather events (hello, typhoon disruptions) and shifting global demand, and you’ve got a market that’s as dynamic as it is uncertain. Whether you’re a buyer, distributor, or investor, staying informed and ready to adapt is non-negotiable.
That’s where Freshdi comes in. As a B2B sourcing platform, Freshdi helps businesses tap into real-time supplier data, RFQ trends, and verified vendors—especially crucial in turbulent times like these.
Let’s dive into the details and discover who’s leading Vietnam’s cookie sector in Q2 2025 and how you can make smart sourcing decisions in this evolving landscape.
Deep Dive – Key Developments Shaping the Cookies Market
Market Size & Growth: Cookies on the Rise
Despite the turbulence, Vietnam’s cookies market is growing steadily. It was worth around USD 200 million in 2024 and is projected to reach USD 300 million by 2033. That’s a healthy CAGR of 3.9%—not earth-shattering, but definitely encouraging.
So, what’s driving this growth?
- Urbanization: More people are moving to cities, leading to busier lifestyles and a hunger for quick, tasty snacks—cue cookies.
- Rising Incomes: With more cash in their pockets, Vietnamese consumers are reaching for premium and imported cookie brands.
- Flavor Fusion: International flavors are trending, encouraging local brands to innovate with ingredients like matcha, cheese, and even durian.
- Healthy Bites: Health-conscious choices are on the rise, with demand for low-sugar, whole-grain, and additive-free cookies growing.
Supply Chain Evolution: Building Resilience
The cookie supply chain isn’t immune to disruptions, but Vietnam is making serious strides in infrastructure and digital transformation.
- New Roads and Ports: Investments in expressways, high-speed rail, and deepwater ports are improving logistics.
- Smart Supply Chains: AI, blockchain, and IoT are being used to forecast demand and boost traceability.
These upgrades are making Vietnam a more attractive hub for food production—even amid global trade uncertainty.
Major Investments: Big Players Make Big Moves
Several global and local giants are doubling down on Vietnam’s F&B sector:
- Unilever Vietnam is spending $109 million to expand a factory in Ho Chi Minh City.
- Nestlé Vietnam added $75 million to its Tri An plant, upgrading it with top-tier tech.
- Nutifood acquired a majority stake in Kido Frozen Foods, signaling diversification and confidence in Vietnam’s food market.
These moves are more than just financial—they’re a vote of confidence in Vietnam’s long-term potential, even in a disrupted global marketplace.
Top 4 Verified Cookies Suppliers in Vietnam – Quarter 2, 2025
Based on user feedback, export capabilities, product certifications, and Freshdi platform activity, here are the standout cookie suppliers making waves in the Vietnamese market right now:
1. SBT PRODUCTION AND TRADING JOINT STOCK COMPANY
- Highlights: Known for its GOLOA butter milk flavor cookies, this OEM powerhouse has caught the attention of international buyers for its consistent quality and packaging flexibility.
- Why They Stand Out: Strong export focus, scalable production, and flavor innovation that appeals to global tastes.
2. CAU KE MACAPUNO PROCESSING CO., LTD
- Highlights: This company blends tradition with health trends—offering low-sugar coconut-based cookies and confections.
- Why They Stand Out: Unique ingredient sourcing from local farms and a strong niche in health-conscious and regional specialty cookies.
3. Bibica Corporation
- Highlights: With its Bon Ami brand, Bibica is a key player in the domestic and export markets. The company has decades of experience and a wide distribution network.
- Why They Stand Out: Strong branding, reliable supply capabilities, and a diverse product portfolio.
4. Huu Nghi Food Joint Stock Company
- Highlights: Famous for its Tipo cookies, Huu Nghi is a household name in Vietnam and a growing export force.
- Why They Stand Out: Certified production, recognizable packaging, and a wide array of flavors tailored to both domestic and international palates.
Dynamic Ranking Note
Keep in mind: Supplier rankings can change rapidly based on new orders, seasonal demand, and export activity. Platforms like Freshdi track these shifts in real time, offering features like “Suppliers of the Month” or “Quarterly Export Leaders” to help buyers stay ahead of the curve.
Market Navigation – What Buyers Should Watch Right Now
Navigating Tariffs: Strategic Sourcing Is Key
With new U.S. tariffs in place, exporters must be smart. Products transshipped through Vietnam from China could face up to 40% duties. That makes direct-from-Vietnam sourcing more attractive—if suppliers can prove the origin.
Tip: Use Freshdi to verify supply chain transparency and documentation. Don’t get caught in the tariff crossfire.
Domestic Demand: A Buffer Against Export Risks
The Vietnamese government is doubling down on local consumption by promoting e-commerce and locally made products. For cookie producers, this is a golden opportunity to scale domestically.
So, what does this mean for buyers?
Consider dual-channel strategies—secure export-ready suppliers who also have strong domestic distribution. It’s a sign of stability and adaptability.
Weather Warnings: Supply Chain Disruptions Are Real
Typhoon Yagi reminded everyone that weather can still wreak havoc on logistics. Suppliers in northern Vietnam had to shift inventory southward to meet demand.
Smart Sourcing Move: Diversify your supplier base across different regions. Don’t put all your cookies in one basket.
Product Trends: What to Source Now
- Hot Right Now: Butter milk cookies, coconut-based low-sugar options, and novelty flavors like durian.
- Emerging Stars: High-protein cookies, vegan options, and baked snacks with added vitamins or adaptogens.
Conclusion – Your 2025 Cookies Game Plan
Vietnam’s cookie industry is adapting under pressure. Trade deals, investment surges, and changing consumer habits are rewriting the playbook.
Here’s what you need to remember:
- Stay Alert: Policies and tariffs can change overnight—monitor real-time RFQ trends on platforms like Freshdi.
- Get Verified: Choose suppliers with traceable, local production to avoid transshipment tariffs.
- Think Local + Global: Balance your sourcing between export-ready suppliers and those thriving in Vietnam’s domestic boom.
- Watch the Weather: Regional resilience matters—diversify your sourcing locations within Vietnam.
Freshdi is more than just a marketplace. It’s your command center for supplier discovery, verification, and strategic sourcing in real time.
Quick Checklist for Smart Cookie Buyers in 2025
✅ Verify supplier production origin to avoid tariff issues
✅ Choose suppliers with strong domestic and export capabilities
✅ Monitor regional weather and logistics risks
✅ Explore trending cookie categories (health-focused, regional flavors)
✅ Use Freshdi for dynamic supplier data, RFQ trends, and sourcing insights
Future Outlook – Cookies Beyond 2025
The next few years will test the resilience of Vietnam’s cookies market. But with infrastructure upgrades, digital transformation, and diversified demand channels, the foundations look solid.
Suppliers are becoming savvier. Buyers are becoming more strategic. And platforms like Freshdi are closing the information gap.
If you’re in the cookie game, now’s the time to double down—or risk getting left behind.
FAQs
1. What impact will the US-Vietnam trade deal have on cookie exports?
The new trade deal imposes up to 40% tariffs on transshipped goods, so only cookies produced entirely in Vietnam will be competitive. Buyers should verify origin through suppliers or platforms like Freshdi.
2. Are Vietnamese cookie suppliers equipped to handle international demand?
Yes, especially the top players like Huu Nghi, Bibica, and SBT. Many are export-certified and already working with global partners.
3. Is there a shift toward healthier cookies in Vietnam?
Absolutely. There’s growing demand for low-sugar, whole grain, and functional cookies with added nutrients. Suppliers are adapting quickly.
4. How can I find verified cookie suppliers in Vietnam?
Use trusted B2B platforms like Freshdi to explore verified suppliers, view RFQ trends, and connect directly with manufacturers.
5. What are the risks of sourcing cookies from Vietnam in 2025?
Key risks include tariff uncertainty, weather disruptions, and supply chain bottlenecks. Mitigate these with diversified sourcing and real-time data from platforms like Freshdi.
References
- Reuters: US-Vietnam trade deal leaves questions
- SGGP: Vietnamese supply chain strategies
- Vietnam Briefing: Domestic market development
- Tuoi Tre News: Weather disruption and logistics
- Vietnam News: Exporter opportunities
- IMARC Group: Market statistics
- Gembah: Infrastructure growth
- ARC Group: Supply chain digitalization
- Vietnam Investment Review: FMCG and food investment
- Freshdi – Verified cookie suppliers
