Introduction – Current State of Play: The Green Tea Sector in Vietnam
Vietnam’s green tea industry is in the midst of a dynamic transformation. With advancements in agricultural technology, growing domestic consumption, global shifts in health trends, and an eye on premium exports, the market is buzzing with activity. Recently, there’s been a strong push toward sustainable practices and high-quality tea production, all while Vietnam navigates global supply chain changes and trade developments.
Weather irregularities, trade agreements like the RCEP, and shifts in consumer behavior due to global health trends have made it clear—adaptability is the name of the game. Whether you’re a buyer, distributor, or investor, staying informed is not just helpful—it’s essential.
Let’s take a closer look at what’s shaping the green tea landscape in Vietnam and meet the top players making waves in Q3 2025.
Deep Dive – Market Movers: Recent Developments and Consequences
Technological Advancements Are Upping the Game
The green tea supply chain in Vietnam has become smarter. Thanks to over two decades of research and development by the Northern Mountainous Agriculture and Forestry Science Institute (NOMAFSI), tea yields have nearly doubled—from 5 tonnes per hectare in 2005 to about 10 tonnes per hectare in 2024. That’s a massive leap in productivity.
NOMAFSI introduced new cultivars tailored for different tea types. For green tea lovers, varieties like Huong Bac Son and VN15 are now producing more consistent, higher-quality leaves. Today, around 70% of Vietnam’s tea plantations use these new cultivars—up from just 15% in 2000.
Domestic Demand Is Brewing Strong
Vietnamese consumers are turning to tea not just as a beverage but as a lifestyle. In 2024, domestic consumption hit 50,000 tonnes, and it’s projected to nearly triple by 2029. That’s no small feat.
What’s driving this? Health awareness is a big factor. Green tea’s reputation for antioxidants and natural energy is fueling its popularity. Plus, trendy cafés and tea houses targeting Gen Z and millennials are making tea cool again.
Vietnam Steps Up in the Global Market
Did you know Vietnam is the world’s fifth-largest tea producer? In 2022 alone, the country churned out 214,300 tonnes of tea. Vietnamese green tea, with its light and balanced flavor, is becoming a go-to choice for international buyers.
Scented teas like lotus and jasmine—distinctly Vietnamese in character—are gaining a following in niche markets. These unique offerings are helping Vietnam stand out in a crowded global tea market.
Investments and Sustainability Are Taking Root
Sustainability isn’t just a buzzword—it’s a business model. Case in point: Phuc Sinh Corp. secured a $25 million green investment from the Dutch & Green Fund. While the funding is primarily for coffee, it reflects a broader trend toward eco-conscious agricultural practices, including in the tea sector.
From soil to shelf, green tea in Vietnam is becoming cleaner, greener, and more traceable.
A Strategic Shift to Premium Products
Vietnamese firms are increasingly eyeing the premium segment, with high-end teas fetching $15,000 to over $50,000 per tonne. Compare that to the average export price of $1,700–$1,800 per tonne, and the opportunity is crystal clear.
While premium teas currently make up a small slice of exports, the potential for growth is huge—especially as global consumers lean toward artisanal and specialty products.
Top 5 Verified Green Tea Suppliers in Vietnam – Adapting to Today’s Market
We’ve handpicked the top five green tea suppliers in Vietnam for Q3 2025, based on verified export capabilities, certifications, Freshdi platform feedback, and adaptability to market conditions.
1. VIHABA CO., LTD
VIHABA is known for its eco-friendly, bagged green tea products that appeal to health-conscious consumers. They specialize in natural, preservative-free teas and have strong international reach, especially in the EU and Middle East. Their consistent quality and customer service make them a reliable sourcing partner.
2. NEW NORTH SOUTH TEA CORPORATION LIMITED
This supplier offers a specialty range including Shan Tuyet green tea and jasmine-flavored varieties. Their focus on highland-sourced, aromatic teas resonates with premium buyers and boutique tea brands. Their traceability systems are a plus for compliance-focused markets.
3. UFO TECHNOLOGY AND TRADING COMPANY LIMITED
UFO Technology is all about innovation. Their green teas cater to both traditional drinkers and modern palates, often blending green tea with other flavors. They’ve been expanding their organic certifications to match growing demand in North America and Europe.
4. TMCORP
Don’t let the name fool you—TMCORP is a serious player in Vietnam’s green tea trade. Known for international standards and competitive pricing, they serve both bulk buyers and private-label clients. Their Mongolian milk tea and green tea blends are popular in Central Asia and Russia.
5. VMA GLOBAL COMPANY LIMITED
VMA Global offers convenience-focused products like 3-in-1 green tea in jars. Their long shelf life and modern packaging make them ideal for supermarkets and FMCG distributors. Great for brands looking for ready-to-sell retail products.
Dynamic Ranking Note
Keep in mind, rankings can shift. Platforms like Freshdi feature dynamic supplier rankings such as “Supplier of the Month” or “Top Exporter of the Quarter,” based on recent performance, new certifications, and buyer reviews. Always check Freshdi for the latest verified updates.
Market Navigation – Strategic Responses to The Prevailing Green Tea Landscape in Vietnam
What Should Buyers Do Right Now?
If you’re sourcing green tea from Vietnam, now’s the time to get proactive. With rising domestic consumption, there’s growing competition for top-quality raw materials. This means international buyers should secure contracts early and explore long-term supply agreements.
Also, factor in seasonality and weather-related risks. Green tea harvests are vulnerable to climate shifts, and localized droughts or floods can impact supply consistency.
Focus on Specialty and Premium Products
With the global market leaning toward wellness and artisanal experiences, investing in premium or flavored green teas can offer better margins. Products like lotus-infused green tea or matcha alternatives are trending.
Consider sourcing from northern provinces like Thai Nguyen or Ha Giang, where highland teas have unique flavor profiles and are often organically grown.
Sustainability Is Your Competitive Advantage
More buyers are asking, “Is this tea sustainable?” If you’re selling in markets like the EU or North America, you’ll need traceability, eco-certifications, and cleaner processing methods. Luckily, many Vietnamese suppliers are already moving in this direction.
Freshdi helps you filter suppliers based on sustainability indicators and even notifies you when suppliers receive new certifications or green investments.
Conclusion – Key Takeaways for Businesses in a Fast-Moving Market
Vietnam’s green tea sector in Q3 2025 is not just growing—it’s evolving. Driven by innovation, rising domestic demand, and a shift toward quality, the market is opening new doors for both suppliers and buyers.
If you’re sourcing green tea, here’s what you should do:
- Act fast. Secure your supply chain before domestic demand eats into export inventory.
- Go premium. Specialty and high-end teas offer better margins and growing demand.
- Think green. Sustainability isn’t optional anymore—it’s expected.
- Stay updated. Use platforms like Freshdi to track market shifts, receive RFQ trend updates, and connect with high-performing suppliers in real time.
Let Freshdi be your radar in this fast-changing market.
Key Takeaways
- Vietnam is now the 5th largest tea producer globally.
- Domestic green tea consumption is expected to nearly triple by 2029.
- New cultivars and tech have doubled yields over the past 20 years.
- Premium teas are a rising star—offering huge export potential.
- Verified platforms like Freshdi help streamline sourcing and supplier vetting.
Checklist for Green Tea Buyers in 2025
- ✅ Vet suppliers via Freshdi for certifications and customer feedback.
- ✅ Secure contracts early due to rising domestic demand.
- ✅ Explore northern provinces for high-quality specialty green teas.
- ✅ Prioritize sustainable and traceable products.
- ✅ Monitor real-time RFQ trends and rankings on Freshdi.
Future Outlook
Looking ahead, Vietnam is poised to become a major player in not just volume, but value. As the country refines its green tea offerings and aligns with international standards, we’ll likely see more Vietnamese teas on premium shelves worldwide.
Platforms like Freshdi will play a key role—giving buyers real-time access to supplier performance, market insights, and verified sourcing channels.
FAQs
1. What is the most popular type of green tea in Vietnam?
Vietnamese green tea is typically light and slightly astringent. Shan Tuyet (snow tea) from the highlands is one of the most popular for its unique aroma and flavor.
2. Is Vietnamese green tea organic?
Not all, but many suppliers are moving toward organic certifications. Use platforms like Freshdi to filter for organic-certified suppliers.
3. How can I verify a green tea supplier in Vietnam?
Freshdi’s platform helps verify suppliers based on certifications, performance history, and real-time buyer feedback.
4. What are the best regions in Vietnam for sourcing green tea?
Northern provinces like Thai Nguyen, Ha Giang, and Yen Bai are well-known for high-quality green tea cultivation.
5. Can I buy in small batches for testing?
Yes, many Vietnamese suppliers on Freshdi offer MOQ (minimum order quantities) suitable for sampling or pilot batches.
References
- Vietnam Agriculture – NOMAFSI Tea Innovation
- Invest Vietnam Blog – Tea Market Outlook
- Vietnam Agriculture – Global Tea Market
- Reccessary – Green Investment News
- Vietstock – High-End Tea Exports
