Introduction – Current State of Play: The Fresh or Chilled Fish Sector in Vietnam
Vietnam’s Fresh or Chilled Fish industry is currently navigating one of its most dynamic periods in recent history. From sweeping trade reforms to unexpected weather disruptions, the market has seen a whirlwind of changes over the past few months. In July 2025, several key developments are shaping the sector in real time.
In early June, Vietnam signed a new free trade agreement (FTA) with the European Union, significantly cutting tariffs on various seafood products, especially fresh and chilled fish. This move has sparked a surge in export demand, particularly from European buyers looking for sustainable and high-quality seafood.
However, the excitement of trade expansion is being tempered by operational challenges. Recent typhoons along the central coast disrupted fishing activities and transportation, affecting supply consistency. Meanwhile, an ongoing crackdown on illegal fishing practices is tightening regulation and adding pressure on smaller suppliers to comply with international standards.
In such a fast-moving scene, buyers and businesses must stay ahead. The difference between profit and loss could come down to how quickly you adapt to these shifts. That’s where platforms like Freshdi come in—offering real-time market intelligence, supplier verification, and RFQ (Request for Quote) trends that give businesses the edge they need to act fast and smart.
Deep Dive – Market Movers: Recent Developments and Consequences
Let’s break down the major events that are currently shaking up the Fresh or Chilled Fish industry in Vietnam:
1. EU-Vietnam Seafood Trade Agreement Takes Effect
The most talked-about headline in July 2025 is the newly activated EU-Vietnam seafood FTA. This deal eliminates tariffs on over 80% of Vietnam’s seafood exports to the EU, including high-value fresh and chilled fish like tuna, grouper, and snapper. European importers are now flooding the market with RFQs, particularly for sustainably certified fish.
2. Intensified Anti-IUU Fishing Campaign
Vietnam has stepped up its crackdown on Illegal, Unreported, and Unregulated (IUU) fishing to avoid a potential “yellow card” warning from the EU. While this is good for long-term sustainability, it’s currently causing delays in licensing and inspections—affecting supply availability and timelines.
3. Climate Events Affecting Coastal Harvests
Two typhoons in early June disrupted central and southern coastal regions, key hubs for marine fish. The result? A short-term dip in supply volumes and increased prices across several fresh fish categories.
4. Investment in Cold Chain Logistics
On a brighter note, Vietnamese logistics providers are investing heavily in cold chain infrastructure. This is improving the reliability of chilled fish exports, especially to long-haul destinations like Japan and the Middle East.
5. Surge in Online B2B Procurement Activities
With uncertainty in supply chains, more buyers are turning to platforms like Freshdi for real-time RFQ trends, supplier verification, and sourcing insights. Freshdi has seen a 40% spike in seafood RFQs compared to the same period last year.
Top 6 Verified Fresh or Chilled Fish Suppliers in Vietnam – Navigating Current Market Realities
Based on supplier performance, certifications, and visibility on Freshdi, here are the Top 6 Fresh or Chilled Fish Suppliers in Vietnam in July 2025 you should know about:
1. Hanoi-Can Tho Seafood Joint Stock Company
A trusted name in both northern and southern Vietnam, this company has robust HACCP and EU certifications. Their diverse product portfolio includes snapper, tilapia, and grouper—all processed in temperature-controlled facilities.
2. Kieu Hanh Limited Company
Known for its sustainable sourcing practices, Kieu Hanh is a favorite among European buyers. Their fresh tuna and mackerel consistently meet EU standards and are processed under strict IUU compliance.
3. Groupg Asia Pacific Pte., Ltd.
With a strong export presence in Singapore and Japan, this supplier stands out for its investment in high-end packaging and cold chain logistics. Their fresh seabass and sardines are especially popular in the gourmet segment.
4. Diep Minh Chau Service Trading Company Limited
This company has rapidly gained attention for its tech-driven processing methods and traceable fish origin documentation. Excellent choice for buyers seeking high transparency in sourcing.
5. Phat Tan Tai Import Export Co., Ltd.
A volume player with excellent cost efficiency, Phat Tan Tai is ideal for bulk buyers. Their focus is on chilled catfish and pangasius, which they export widely to the Middle East and Africa.
6. 99 Gold Data Processing Trading Company Limited
While better known for processed seafood, 99 Gold has expanded into chilled fish exports with strong demand for their fresh cuttlefish. They’re a rising star for niche, high-margin seafood categories.
Dynamic Ranking Note: Rankings of top suppliers on platforms like Freshdi may shift monthly based on RFQs, buyer reviews, compliance updates, and export volume. Don’t forget to check for the latest “Suppliers of the Month” to discover emerging players.
Market Navigation – Strategic Responses to The Current Fresh or Chilled Fish Landscape in Vietnam
With all these changes swirling around, what should buyers and suppliers actually do?
Adapt Sourcing Based on Geography
Typhoons have hit central Vietnam hard, so it’s wise to look at suppliers in the north (e.g., Hanoi-Can Tho Seafood) or the far south for more stable supply. Regional diversification is critical right now.
Prioritize Certified Suppliers
With the EU cracking down on IUU fishing, now’s not the time to gamble. Work only with suppliers that are verified on platforms like Freshdi, where you can see up-to-date certifications and compliance history.
Watch RFQ Trends Closely
Freshdi’s real-time RFQ tracking can show you which fish types are spiking in demand. For example, in July 2025, there’s been a notable surge in requests for chilled tuna and snapper. Align your sourcing accordingly.
Expect Price Volatility
Short-term supply disruptions, coupled with rising global demand, are pushing up prices—especially for high-demand species like grouper and seabass. Lock in supply contracts early where possible.
Leverage B2B Platforms to Speed Up Procurement
When time is tight and the market is moving fast, traditional sourcing methods won’t cut it. Platforms like Freshdi offer not only supplier discovery but also instant RFQ submissions and negotiation tools—speeding up procurement cycles.
Conclusion – Key Takeaways for Businesses in a Fast-Moving Market
The Fresh or Chilled Fish industry in Vietnam is currently undergoing rapid transformation. Between new FTAs, climate impacts, and regulatory crackdowns, businesses need to be more agile than ever.
To recap:
- The EU-Vietnam trade deal is fueling massive export potential.
- Supply chain risks are real—especially with recent weather events.
- Verified suppliers with certifications are non-negotiable now.
- Price and demand trends are volatile—real-time data is your best friend.
Platforms like Freshdi are proving essential for businesses that want to stay informed and act decisively. Whether you’re tracking RFQs, verifying suppliers, or planning your next big procurement move, Freshdi helps you navigate the chaos and come out ahead.
Buyer’s Checklist – Fresh or Chilled Fish from Vietnam (July 2025 Edition)
- ✅ Confirm supplier certifications (HACCP, EU, IUU compliance)
- ✅ Check for recent weather impacts in their sourcing region
- ✅ Monitor real-time RFQ trends on Freshdi
- ✅ Use verified suppliers for EU-bound shipments
- ✅ Lock in prices early to avoid sudden spikes
Future Outlook – Looking Ahead to Q3 and Beyond
As we move into late Q3 and early Q4, expect the following:
- Increased demand from the EU and Japan
- More investments in traceability and quality control
- A possible rebound in supply from typhoon-hit regions
- Continued digital transformation in seafood B2B sourcing
Staying close to the market pulse will be key—and for that, Freshdi remains your best ally.
FAQs
1. What types of Fresh or Chilled Fish are most in demand from Vietnam right now?
Tuna, snapper, grouper, and seabass are seeing the highest RFQ volumes on Freshdi in July 2025, especially from EU and Japanese buyers.
2. How can I verify a Vietnamese seafood supplier’s certifications?
Platforms like Freshdi provide supplier profiles with uploaded certifications, compliance records, and buyer reviews.
3. Are there risks of shipping delays from Vietnam right now?
Yes, especially from central coastal regions affected by recent typhoons. It’s smart to diversify your sourcing to unaffected areas or work with suppliers with strong logistics networks.
4. What’s the benefit of using Freshdi over traditional sourcing methods?
Freshdi offers real-time RFQ data, verified suppliers, and fast communication tools—making sourcing faster, safer, and more data-driven.
5. How often do supplier rankings change on Freshdi?
Rankings can change monthly based on supplier activity, buyer feedback, certifications updates, and export performance. Always check Freshdi’s “Suppliers of the Month” for the latest insights.
