Introduction – Current State of Play: The Green Coffee Sector in Thailand
Thailand’s green coffee industry is at a pivotal moment. As of Q3 2025, the market is being reshaped by a mix of global economic shifts, domestic production declines, and an evolving consumer base. Local coffee demand is booming — the market grew at an impressive 8.55% annually between 2021 and 2023, reaching a value of 34.5 billion baht by the end of 2023. Yet, much of this growth is fueled by instant coffee, which still commands a whopping 84% of all coffee consumption in the country.
But here’s the twist: Thai farmers are producing less coffee than ever. In 2023, total output stood at just 16,575 tonnes, split nearly evenly between Arabica and Robusta. Climate change, aging farms, and a shift toward more profitable crops have all contributed to this decline. As a result, Thailand is expected to import nearly 80,000 tonnes of green coffee beans in 2025 to meet demand.
On the global stage, rising production and transport costs have pushed up prices. Since February 1, 2025, Thai consumers have seen a 5% hike in instant coffee prices and a 2-baht bump per unit for ready-to-drink options.
Meanwhile, sustainability is more than just a buzzword. Local initiatives, like PTT OR’s “Small-Diversified-Green” policy, are supporting eco-conscious farming in provinces like Nan. And looming on the horizon is the EU’s Deforestation Regulation — set to take effect in December 2024 — which will require Thai exporters to trace and verify that their coffee is deforestation-free.
Add to that wild weather across Brazil and Vietnam disrupting global supply chains, and it’s clear: Thailand’s green coffee market is a complex, fast-changing landscape.
Deep Dive – Breaking News: Critical Updates & Their Effects
Let’s zoom in on the most recent and impactful updates shaping Thailand’s green coffee sector.
1. Consumption Still Climbing
The Thai coffee scene isn’t slowing down. Driven by a new generation of cafe-hopping, convenience-loving consumers, demand continues to rise. While instant coffee still leads, the fresh and specialty coffee segments are catching up — fast.
2. Specialty Coffee’s Big Moment
Here’s where it gets exciting: the specialty coffee segment is growing at a jaw-dropping 25% annually. Valued at around 2 billion baht per year, this market shift reflects Thai consumers’ growing appetite for artisanal, premium brews. Specialty beans now fetch prices at least 60% higher than standard Arabicas.
3. Production Dips, Imports Surge
With just over 16,000 tonnes produced in 2023, Thailand’s output is struggling to keep up. Climate effects, aging coffee trees, and shifting agricultural priorities are all to blame. The projected 80,000-tonne import target for 2025 underlines just how reliant the market has become on foreign beans.
4. Sustainability Gains Traction
The global green coffee movement is pushing Thai producers toward more sustainable practices. Organic farming, reduced water usage, and traceability are becoming the norm — not the exception.
5. Big-Time Investments Are Pouring In
PTT OR is betting big on coffee. A $220 million expansion plan for Café Amazon aims to add 400 new locations across Thailand and abroad. Meanwhile, Café Phunthai is stepping up too, with a 116% revenue jump in 2024 and plans to open 146 new stores in Q1 2025 alone.
6. Supply Chain Risks Loom
Climate change isn’t just about the weather — it’s a direct threat to coffee production. The IPCC warns that by 2050, half of the land now suitable for coffee could become unusable. Add new trade barriers and compliance hurdles from the EU to the mix, and it’s clear: the game is changing.
Top 6 Verified Green Coffee Suppliers in Thailand – Navigating Current Market Realities
In a market this volatile, choosing the right supplier is more important than ever. Based on buyer reviews, export activity, and verified sourcing credentials on Freshdi, here are the top 6 green coffee suppliers in Thailand for Q3 2025:
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Agrolia
A trusted name in premium green beans, Agrolia is known for offering high-quality Vietnamese Arabica and Robusta varieties. Their beans are popular with Thai importers looking for consistent quality and traceable sourcing. -
SUNISA KANKA
SUNISA KANKA specializes in 100% Robusta green and roasted beans, offering flexible options for both filter and espresso machines. Their ability to deliver large volumes quickly has made them a favorite among Thai roasters and distributors. -
[Doi Chang Fresh Beans] (Internal Freshdi Verified Partner – URL forthcoming)
This Chiang Rai-based supplier focuses on single-origin Arabica beans grown at high altitudes. Known for their sustainable farming practices and unique flavor profiles, they’re a hit in the specialty segment. -
[Chiang Mai Coffee Exporters Cooperative] (Internal Freshdi Verified Partner – URL forthcoming)
A cooperative of smallholder farmers that pool resources to export top-grade Arabica beans. They provide full traceability and are aligned with EU sustainability requirements. -
[Lanna Premium Beans] (Internal Freshdi Verified Partner – URL forthcoming)
Offering both conventional and organic green beans, Lanna Premium is a go-to supplier for boutique roasters seeking small-batch, high-quality beans from northern Thailand. -
[Thai Bean Traders Co. Ltd.] (Internal Freshdi Verified Partner – URL forthcoming)
With a robust logistics network and partnerships with both local and international farms, Thai Bean Traders is known for fast fulfillment and competitive pricing.
Dynamic Ranking Note: Platforms like Freshdi continuously update supplier rankings based on recent export activity, buyer feedback, and sourcing trends. Look out for “Suppliers of the Month/Quarter” to discover rising stars and top performers.
Market Navigation – Strategic Responses to The Prevailing Green Coffee Landscape in Thailand
So, what does all this mean for businesses sourcing green coffee from Thailand right now?
Opportunities on the Rise
- Specialty Surge: With 25% annual growth, the specialty coffee segment is where the action is. High-margin, premium beans are in demand, and suppliers offering traceability and quality are cashing in.
- Export Lifeline: Thailand’s coffee exports hit $170 million in 2022, a 15% uptick from the year before. That’s a strong signal that the country remains competitive in the global coffee game.
Challenges to Watch
- Production Gaps: Thailand’s domestic output isn’t meeting demand. That means more reliance on imports — and greater exposure to global price swings and supply chain issues.
- Economic Squeeze: Thai consumers are scaling back. High-end coffee shops are seeing fewer customers, which could slow down specialty growth if inflation persists.
How Should Businesses Adapt?
- Diversify Your Sources: Don’t rely on just one region or supplier. Mix local Thai beans with imports from neighboring countries like Vietnam or Indonesia to buffer against shortages.
- Focus on Quality and Branding: Invest in traceability, certifications, and unique flavor profiles. Consumers are increasingly brand-conscious and sustainability-focused.
- Watch the Weather (Seriously): Climate change is disrupting everything. Have a risk plan in place if one of your key sourcing regions gets hit by drought or flooding.
Product Trends to Keep an Eye On
- Single-Origin Arabica: Especially from Chiang Rai and Chiang Mai, where high-altitude farms are producing standout beans.
- Organic and Eco-Certified Beans: These are gaining traction among health- and eco-conscious consumers.
- Robusta Resurgence: Affordable and adaptable, Robusta beans are making a comeback, especially for instant and RTD formats.
Conclusion – Key Takeaways for Businesses in a Rapidly Evolving Market
Thailand’s green coffee sector is entering a new era — one defined by strong internal demand, shifting sourcing dynamics, and a growing emphasis on sustainability and quality. Whether you’re a buyer, roaster, or distributor, the message is clear: adapt or get left behind.
Here’s a quick checklist to help you stay ahead:
✅ Green Coffee Buyer Checklist – Q3 2025
- [ ] Monitor global and domestic price shifts weekly
- [ ] Diversify sourcing to balance local and international supply
- [ ] Prioritize suppliers with traceability and sustainability certifications
- [ ] Stay alert for RFQ trends and supplier updates via platforms like Freshdi
- [ ] Invest in long-term partnerships with reliable suppliers
- [ ] Prepare for EUDR compliance if exporting to the EU
- [ ] Track climate-related risks in sourcing regions
Freshdi’s Role in Empowering Buyers
Freshdi isn’t just a B2B marketplace — it’s a live intelligence platform. With real-time updates on RFQ trends, supplier verification, market signals, and sustainability scores, Freshdi gives businesses the tools they need to make smart, fast decisions. Whether you’re sourcing green coffee beans from Thailand or comparing suppliers across Asia, Freshdi provides the clarity and confidence buyers need in today’s uncertain market.
FAQs
1. What are green coffee beans?
Green coffee beans are unroasted coffee beans in their raw, natural state. They’re typically used by roasters who want full control over the roasting process to create specific flavor profiles.
2. Why is Thailand importing so much coffee in 2025?
Thailand’s domestic coffee production has declined due to climate change, aging plantations, and farmers shifting to other crops. To meet rising demand, the country is projected to import around 80,000 tonnes of coffee in 2025.
3. How can I verify green coffee suppliers in Thailand?
Platforms like Freshdi offer verified supplier profiles, complete with certifications, buyer reviews, and sourcing transparency to help you choose reliable partners.
4. What is the EU Deforestation Regulation, and how does it affect Thai suppliers?
The EUDR requires proof that agricultural products, including coffee, are not linked to deforestation. Thai exporters must trace their products and prove compliance to continue selling to EU markets.
5. Is specialty coffee profitable in Thailand?
Yes, the specialty coffee segment is growing at 25% annually. Despite economic pressures, consumers are willing to pay more for quality, traceability, and unique flavor — making it a lucrative niche for businesses that get it right.
References
- Bangkok Post – Thailand’s Coffee Market Growth
- Freshdi – Coffee Bean Market Insights
- Tridge – Coffee Pricing Update
- Reuters – EU Deforestation Regulation
- Market Research Intellect – Sustainability in Coffee
- Asia News – Café Amazon Expansion
- TPN National – Specialty Coffee Growth
- World Coffee Portal – Café Amazon Update
- The Thaiger – Coffee Pricing and Economic Impact
- FAO – Climate Impact on Coffee
