Introduction – Vietnam’s Instant Coffee Market by the Numbers
When you think of instant coffee, chances are your mind jumps to convenience, bold flavor, and a cup that’s ready in seconds. But have you ever wondered where most of that coffee comes from? Surprise: Vietnam is one of the top players on the global instant coffee map.
In fact, Vietnam is the second-largest coffee exporter in the world and a powerhouse in the instant coffee segment. In 2024 alone, Vietnam exported over 210,000 tons of instant coffee, with a value exceeding $800 million USD. That’s not just impressive—it’s a clear sign that Vietnam is where the world shops for instant coffee.
With such massive export volumes, choosing the right supplier can feel like finding a needle in a haystack. That’s why a data-driven approach to supplier selection can be a real game-changer for businesses. Platforms like Freshdi allow buyers to analyze real-time RFQ trends, supplier credibility, and export performance—making sourcing smoother and smarter.
Deep Dive – Key Production, Export Statistics & Demand Insights
Vietnam’s coffee industry is a well-oiled machine. Out of the entire coffee production, a significant portion is processed into spray-dried, freeze-dried, and liquid instant coffee formats. The key export destinations include:
- USA
- Russia
- China
- South Korea
- Philippines
- Germany
In 2024, Vietnam’s instant coffee exports grew by 9.6% year-over-year, fueled by increasing demand from health-conscious and convenience-seeking consumers.
On sourcing platforms like Freshdi, RFQ (Request for Quotation) volumes for instant coffee surged in Q1 2025, particularly for 3-in-1 mixes and freeze-dried variants. This spike directly mirrors global trends—where consumers are leaning toward premium, easy-to-use, and ready-to-drink coffee options.
Top 6 Verified Instant Coffee Suppliers in Vietnam – Proven Export Performers
Let’s cut to the chase. Based on export performance, certifications, product quality, and buyer reviews on Freshdi, here are the Top 6 Instant Coffee Suppliers in Vietnam in June 2025:
1. SAI GON AN THAI JOINT STOCK COMPANY
- Specializes in 100% pure spray-dried instant coffee.
- GMP, HACCP, ISO-certified.
- Strong export presence across Europe, the U.S., and Middle East.
- Ideal for private label and bulk orders.
2. PM COFFEE COMPANY LIMITED
- Known for its premium 3-in-1 mixes.
- Focuses on Southeast Asian markets.
- Offers flexible packaging and OEM services.
- Frequently featured in “Supplier of the Month” lists on Freshdi.
3. NAM VIET FOODS AND BEVERAGE JSC
- Makers of the popular “VINUT” brand.
- Offers freeze-dried and jar-packed coffee.
- Strong retail and wholesale presence globally.
- Rated highly for taste consistency and packaging.
4. VMA GLOBAL COMPANY LIMITED
- Offers unique flavors like chocolate milk coffee.
- Exporting to over 30 countries.
- Suitable for niche markets and flavored beverage segments.
- HACCP and ISO-certified.
5. RITA FOOD & DRINK CO., LTD
- Halal-certified and premium grade.
- Offers ready-mix instant coffee drinks.
- Strong distribution in the Middle East and Africa.
- Competitive pricing for bulk deals.
6. SINO BUILDING MATERIAL (VIET NAM) CO., LTD
- Offers AVC Hemera-branded instant coffee.
- Focuses on cost-effective, high-volume exports.
- Ideal for budget-conscious buyers.
- OEM/ODM services available.
Dynamic Ranking Note: Platforms like Freshdi feature dynamic supplier performance metrics like “Top Exporter of the Month” or “Fastest Growing Supplier”, which can help you spot rising stars in real time.
Market Navigation – Statistical Trends, Pricing Analysis & Export Dynamics
Now, let’s talk numbers and trends. Instant coffee demand fluctuates with seasons, product innovation, and global market shifts.
Demand Trends:
- 3-in-1 instant coffee remains the most requested based on RFQ data in Q1 2025.
- Freeze-dried coffee is gaining popularity in North America and Europe for its premium feel.
- Functional coffee (e.g., collagen, ginseng blends) is an emerging trend, especially in Asia.
Pricing Dynamics:
- Prices typically rise in Q4 due to holiday season prep by global retailers.
- Off-season purchases (Q2–Q3) see better margins for bulk buyers.
- Freight costs have normalized in 2025, but fluctuations in Robusta bean prices still influence final rates.
Export Insights:
- Vietnamese exporters are increasingly offering OEM/ODM models.
- Packaging customization is becoming a key differentiator.
- Certifications like Halal, HACCP, and ISO are crucial for penetrating new markets.
With real-time market intelligence from Freshdi, buyers can monitor pricing trends, compare suppliers, and even track seasonal RFQ volumes to make smarter sourcing decisions.
Conclusion – Leveraging Data for Informed Procurement
Vietnam’s dominance in the instant coffee export market isn’t just about volume—it’s about versatility, quality, and a strong manufacturer base ready to serve global needs. From spray-dried to flavored instant blends, Vietnamese suppliers are meeting the world’s coffee cravings head-on.
For businesses looking to source instant coffee, the message is clear: data is your best friend. Instead of relying on guesswork, use platforms like Freshdi to:
- Verify supplier credentials.
- Analyze export records and performance.
- Track real-time demand trends.
Whether you’re a food distributor, a private-label brand, or a retailer, making data-backed decisions will save you time, money, and headaches.
Key Takeaways
- Vietnam is a global leader in instant coffee exports with growing demand and innovation.
- Verified suppliers like SAI GON AN THAI, PM Coffee, and RITA Food & Drink offer high-quality options for global markets.
- Prices and demand fluctuate seasonally—plan your procurement accordingly.
- Platforms like Freshdi provide actionable insights for smarter sourcing.
Checklist for Instant Coffee Buyers
✅ Identify your target market’s taste preference (3-in-1, freeze-dried, flavored).
✅ Choose suppliers with verified export history and certifications.
✅ Use Freshdi to request quotes and compare offerings.
✅ Evaluate seasonal price trends before placing large orders.
✅ Consider OEM/ODM options for brand customization.
Future Outlook – What’s Brewing in Vietnam’s Coffee Scene?
Looking ahead to late 2025 and beyond, Vietnam is expected to:
- Increase production of functional and premium instant coffee.
- Expand exports to Africa, Latin America, and Eastern Europe.
- Embrace green and sustainable production practices to meet global ESG standards.
Markets are evolving, and so are suppliers. With tools like Freshdi, businesses are better equipped than ever to navigate the coffee trade landscape.
How Freshdi Empowers Buyers
Freshdi isn’t just a B2B marketplace—it’s a smart sourcing platform. Here’s how it helps:
- Offers RFQ analytics to track demand trends.
- Provides supplier verification and trade history.
- Features dynamic rankings and buyer reviews.
- Allows easy comparison across pricing, certification, and production capabilities.
In short, Freshdi bridges the gap between data and decision-making.
FAQs
1. Why is Vietnam such a major player in instant coffee exports?
Vietnam has ideal growing conditions for Robusta beans, a strong manufacturing base, and decades of experience in coffee processing, making it a global leader in the instant coffee space.
2. What’s the difference between spray-dried and freeze-dried instant coffee?
Spray-dried coffee has a finer texture and is more cost-effective, while freeze-dried coffee retains more aroma and flavor, offering a more premium experience.
3. Are all Vietnamese instant coffee suppliers open to OEM/ODM partnerships?
Many are, especially those listed on platforms like Freshdi. OEM/ODM options allow you to customize everything from flavor to packaging.
4. How can I verify a supplier’s export reliability?
Use B2B platforms like Freshdi which offer verified supplier profiles, trade history, and buyer reviews to ensure you’re dealing with credible exporters.
5. When is the best time to buy instant coffee from Vietnam?
Typically, Q2 and Q3 offer better pricing due to lower global demand. Planning ahead with data insights from Freshdi can maximize your savings.
Ready to brew your business success? Vietnam’s instant coffee scene is rich, robust, and ready for your brand.
