Introduction – Thailand’s Herbal Products Market in Statistical Focus
Thailand isn’t just a tropical paradise for tourists—it’s also a global powerhouse in the world of herbal products. In fact, the country has carved out a dominant spot in Southeast Asia’s herbal industry and is now pushing forward as a global leader. Whether you’re a wholesaler, health brand, or natural product retailer, Thailand is one market you can’t ignore.
In 2023, the global herbal product market was valued at $60 billion. The Asia-Pacific region held the lion’s share—57.6%—with Thailand standing tall as ASEAN’s top herbal exporter. Domestically, the Thai herbal market was worth 56.9 billion baht, and it’s expected to hit 104 billion baht by 2027.
What’s fueling this growth? A perfect mix of increasing global demand, rich biodiversity, and strong government backing. The Thai government has even launched the “Herbal City Project” and identified turmeric as the flagship herb for 2025–2027.
So, how do you navigate this booming market? The answer lies in data. Let’s dive in.
Deep Dive – Key Production, Export Statistics & Demand Insights
To truly understand Thailand’s role in the herbal product supply chain, we’ve got to look at the numbers.
Production and Domestic Growth
Thailand’s domestic herbal industry brought in 56.9 billion baht in 2023. With consumers globally shifting toward natural wellness, that number is projected to grow to 104 billion baht by 2027. This isn’t just a trend—it’s a long-term movement.
Export Value and Volume
Thailand exports medicinal herbal products worth between 100 and 150 billion baht annually—equivalent to roughly $2.8 to $4.2 billion USD. That’s a massive slice of the global pie.
Top Export Destinations
Thai herbal products are in high demand globally. The major markets include:
- China
- Japan
- India
- Saudi Arabia
- Vietnam
- Russia
- Malaysia
These countries account for more than 75% of Thailand’s herbal exports.
Product Highlights
Two of Thailand’s most sought-after herbal categories:
- Essential Oils – Valued at 653 million baht in 2023.
- Dried Herbs – Valued at over 475 million baht.
Government Initiatives Driving Growth
The Thai government is all in. Through its “soft power” push, herbs are now a national priority. From cultivation to commercialization, policies are being aligned to elevate Thai herbs on the global stage.
And let’s not forget about turmeric—the star herb for 2025–2027. This initiative includes research, quality improvement, and new product development in food, cosmetics, and pharmaceuticals.
Global Market Demand Reflected in RFQs
On B2B platforms like Freshdi, RFQ (Request for Quote) volumes for Thai herbal products have surged. This isn’t just anecdotal—it’s a sign of real-time procurement demand from serious buyers worldwide.
Top 7 Verified Herbal Products Suppliers in Thailand – Top Tier Based on Export Data
Finding the right supplier in a sea of options can be tricky. That’s why we’ve done the homework for you. Based on export data, certifications, buyer reviews, and global reach, these are the top 7 herbal suppliers in Thailand for 2025:
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Sunrise Exim Company Limited
Known for high-quality essential oils and herbal extracts, Sunrise Exim dominates the export scene, especially in Japan and Europe. -
Chama Asset Co., Ltd.
Specializes in dried herbs and medicinal powders. A favorite among holistic medicine brands. -
Stherb Cosmetics International Co., Ltd.
Focuses on herbal cosmetics and nutraceuticals. Their innovation-led products are backed by R&D and GMP certifications. -
Golden International Co. Ltd
Well-known for bulk essential oils and custom formulations. They have a strong footprint in the Middle East and South Asia. -
KMP INNOVATION COMPANY LIMITED
A go-to for turmeric products. Their turmeric extract line is among the most requested on Freshdi RFQs. -
Sui Heng Lee Co., Ltd.
Offers USDA-certified herbal extracts. Especially strong in lemongrass and ginger derivatives. -
Maya Marketing & Service Co., Ltd.
Combines traditional Thai herbal wisdom with modern processing. Popular in the U.S. and Canadian markets.
Dynamic Ranking Note
Keep in mind that rankings can shift. Platforms like Freshdi offer “Supplier of the Month” or Quarterly Top Exporter badges based on recent performance, customer feedback, and shipping metrics. Always check for the latest updates before making big procurement decisions.
Market Navigation – Statistical Trends, Price Insights & Export Dynamics
Understanding the market isn’t just about who’s selling—it’s about when and what to buy.
Trend Spotlight: Turmeric is King
From 2025 to 2027, turmeric is Thailand’s “herb of the year.” Demand is peaking thanks to its use in supplements, cosmetics, and functional foods. If you’re sourcing turmeric, now’s the time.
Seasonal Price Dynamics
Prices for herbs like ginger, lemongrass, and turmeric vary based on harvest seasons:
- Q1–Q2: Best time for dried herbs.
- Q3: Essential oil production peaks.
- Q4: Prices stabilize but increase in export demand for the holiday season.
Buyers using Freshdi can access historical price trends to plan purchases smartly and avoid seasonal spikes.
Export Dynamics and U.S. Tariffs
In 2025, Thai exports saw a dip in growth—slowing to 5.8% in September due to a stronger baht and a 19% U.S. tariff. However, exports to the U.S. still jumped 12.8% in August, showing strong buyer commitment despite policy hurdles.
Conclusion – Leveraging Data for Informed Procurement
Thailand’s herbal industry is thriving—and it’s not just based on tradition. The numbers back it up. With billions in exports, strong government support, and increasing RFQs, there’s never been a better time to source herbal products from Thailand.
But remember, buying herbal products isn’t just about finding the cheapest quote. It’s about checking credentials, export performance, and real-time demand data.
Platforms like Freshdi simplify this process by offering:
- Verified supplier profiles
- RFQ trend tracking
- Performance-based rankings
- Market intelligence reports
Key Takeaways
- Thailand is Southeast Asia’s top herbal exporter and ranks 4th in Asia overall.
- The domestic herbal market is expected to grow from 56.9 billion to 104 billion baht by 2027.
- Turmeric will be the star herb from 2025 to 2027.
- Export value ranges from $2.8B to $4.2B annually.
- Supplier verification, seasonal trends, and tariff impacts are critical factors for buyers.
Checklist for Buyers – Thai Herbal Products Procurement
✅ Check supplier export volume and certifications
✅ Review Freshdi’s RFQ trends and price history
✅ Align purchases with seasonal harvest for best pricing
✅ Confirm market-specific compliance (e.g., FDA, GMP)
✅ Monitor supplier rankings and buyer feedback on platforms like Freshdi
Future Outlook
With the world turning toward holistic and natural wellness, Thailand’s herbal industry is set to soar even higher. From AI-driven export platforms to blockchain traceability in herbal sourcing, the future is digital and data-driven.
Platforms like Freshdi will continue to empower buyers by offering deep insights, verified connections, and up-to-date market intelligence.
FAQs
1. What are the top herbal products exported by Thailand?
Thailand mainly exports essential oils, dried herbs, herbal cosmetics, and turmeric-based supplements.
2. Which countries import the most Thai herbal products?
China, Japan, India, and Saudi Arabia are leading importers.
3. How do I verify Thai herbal suppliers?
Use platforms like Freshdi to check certifications, export volume, and buyer reviews.
4. Why is turmeric important in 2025?
The Thai government has declared turmeric the flagship herb for 2025-2027 due to its global demand and economic potential.
5. Can I buy in small MOQ (Minimum Order Quantity)?
Yes, many suppliers on Freshdi cater to both bulk and small MOQs, especially for new buyers or startups.
References
- Bangkok Post: Herbs to be promoted as soft power product
- PR Newswire: Thailand’s Herbal Exports Worth Over $2.8B
- Nation Thailand: Turmeric Flagship Herb
- Reuters: U.S. Tariffs Impact Thai Exports
- Reuters: Cannabis Reclassification
- Freshdi: Top 8 Herbs Suppliers in Q2 2025
- Thailand.go.th: Thai Herbs Triumph in ASEAN
