Introduction – Thailand’s Strawberry Market: A Quantitative Overview
When you think of strawberries, Thailand might not be the first country that pops into your mind — but it probably should be. Over the last few years, Thailand has quietly become a force to reckon with in the global strawberry supply chain. With its rich agricultural heritage, favorable climate, and growing expertise in value-added fruit processing, Thailand has carved out a solid niche in both fresh and processed strawberry exports.
According to recent trade data, Thailand is seeing consistent year-on-year growth in strawberry exports, particularly in freeze-dried and value-added formats. This isn’t just about volume — it’s about innovation, quality, and market responsiveness. But, with so many suppliers entering the game, how do you pick the right one?
That’s where data comes in. A data-driven approach — backed by platforms like Freshdi — is crucial for verifying supplier track records, understanding global buyer behavior, and identifying real-time trends in RFQs (Requests for Quotations). Let’s take a deep dive into what’s really happening in Thailand’s strawberry export landscape.
Deep Dive – Key Production, Export Statistics & Demand Insights
Thailand’s strawberry production is largely concentrated in the cooler northern provinces such as Chiang Mai, Chiang Rai, and Loei. These areas offer the ideal altitude and climate to grow strawberries with vibrant color, sweetness, and aroma — all critical for both fresh consumption and processing.
In Q3 of 2025, Thailand exported an estimated 3,200 metric tons of strawberry and strawberry-derived products, valued at over $25 million. Freeze-dried strawberries led the pack, accounting for nearly 40% of total export volume, with key destinations including China, Japan, South Korea, and the Middle East.
What’s particularly interesting is the alignment between production data and RFQ trends tracked on Freshdi. For instance, RFQs for Thai freeze-dried strawberries saw a 22% spike in Q3, especially from health food brands and snack companies in the US and EU. That demand is driven by the clean-label trend and Thailand’s reputation for high-quality, organically grown fruit.
Top 8 Verified Strawberry Suppliers in Thailand – Proven Export Performers
If you’re a buyer looking to partner with a reliable strawberry supplier in Thailand, these are the names you need to know. All of them are vetted via Freshdi for export capacity, certifications, and positive buyer reviews.
1. ASIYA LIFE COMPANY LIMITED
Specializing in premium, organic freeze-dried strawberries, ASIYA LIFE is known for rigorous quality control and sustainability. Their products are popular in wellness and snack markets.
2. NANAFRUITS CO., LTD.
This supplier is a top choice for dehydrated strawberries with consistent quality. Their resealable, retail-ready packaging is a hit with importers across Asia and Europe.
3. MTM Siam Company Limited
MTM Siam delivers bulk freeze-dried strawberries tailored for foodservice and industrial use. Their logistics efficiency stands out for high-volume buyers.
4. Tj Crop Ayutthaya Company Limited
Known for integrating local farmers into their supply chain, this supplier emphasizes traceability and fair trade — a growing concern for Western buyers.
5. Madilyn’s Secret (Thailand) Co., Ltd.
Madilyn’s Secret offers gourmet strawberry products, often infused with Thai herbs or coconut for a unique twist. Great for boutique food retailers.
6. Signaturethai Inter Trading Co. Ltd.
This supplier deals in both raw and processed strawberry forms, making them a one-stop shop for diverse buyer needs, from smoothies to baking ingredients.
7. ASIA MART EXPORT CO., LTD.
Not your average exporter — they specialize in strawberry-flavored beverages. Their soda line has gained traction in the Middle East and Latin America.
8. NAJA THAI SHOP COMPANY LIMITED
Combining Thai snacks with international flavors, this company’s strawberry-infused coconut rolls are a niche hit in gourmet snack aisles.
Dynamic Ranking Note: Rankings like these are subject to change based on real-time data. Platforms such as Freshdi often release “Suppliers of the Month” or “Top Performers of the Quarter” based on buyer interactions, shipment volumes, and new certifications.
Market Navigation – Statistical Trends, Price Insights & Export Dynamics
Let’s break this down further. Not all strawberries are created equal — and neither are their prices. In Thailand, the strawberry export market is segmented into:
- Fresh strawberries (mainly for nearby countries)
- Freeze-dried (high-margin, long shelf life)
- Dehydrated (budget-friendly, bulk purchases)
- Flavored snacks and beverages (value-added)
In Q3 of 2025, freeze-dried strawberries fetched an average FOB price of $18.50/kg, up 6% from the previous quarter due to increased demand from health-conscious markets. Meanwhile, flavored snack products saw a 9% increase in RFQs, fueled by a post-pandemic snacking boom.
Seasonality plays a huge role too. The harvest season peaks from December to March, so suppliers often build inventory during this period to meet mid-year export commitments. Smart buyers use platforms like Freshdi to track historical pricing and place orders ahead of seasonal price hikes.
Conclusion – Leveraging Data for Optimized Supply Chains
Thailand’s strawberry export ecosystem is far more advanced than it appears at first glance. From fresh produce to gourmet snacks and beverages, Thai suppliers are innovating to meet global demands. But navigating this vibrant market without reliable data is like sailing without a compass.
For businesses looking to expand their strawberry product lines, the smart move is to select suppliers based on export history, certifications, and real-time buyer feedback. And that’s exactly where platforms like Freshdi come in — offering verified supplier profiles, trend dashboards, and access to a global RFQ pipeline.
Whether you’re a wholesaler, private label brand, or retailer, leveraging market insights is the key to building a resilient and profitable supply chain.
Key Takeaways
- Thailand is emerging as a top exporter of freeze-dried and value-added strawberry products.
- Verified suppliers offer a range of products from fresh to gourmet snack items.
- Data from platforms like Freshdi helps buyers make informed sourcing decisions.
- Seasonal trends and RFQ volumes can guide pricing and inventory strategies.
Checklist for Buyers: Choosing a Thai Strawberry Supplier
- ✅ Check for global certifications (e.g., HACCP, GMP, Organic)
- ✅ Review export history and buyer feedback
- ✅ Analyze product formats and variants
- ✅ Compare seasonal and historical pricing
- ✅ Use RFQ trends to anticipate demand shifts
Future Outlook
Looking ahead, Thailand’s strawberry export market is poised for even more innovation. With increasing investments in freeze-drying technology and sustainable farming, expect to see more premium offerings hitting global shelves. Buyers who tap into these trends early — using tools like Freshdi — will have a competitive edge in the growing health and snack food sectors.
FAQs
1. What makes Thai strawberries different from others?
Thai strawberries are often smaller but sweeter, with a more intense aroma. They’re particularly prized for freeze-drying because of their concentrated flavor and vibrant color.
2. When is the best time to buy strawberries from Thailand?
The peak harvest season is from December to March, but freeze-dried and processed products are available year-round. Buying just before or after harvest can secure better prices.
3. Are these suppliers suitable for private label products?
Absolutely. Most of the top suppliers on Freshdi offer OEM and private label services, especially for snack and beverage lines.
4. How can I verify a supplier’s export performance?
You can use Freshdi to check supplier profiles, certifications, buyer reviews, and export statistics.
5. What’s the biggest trend in strawberry exports right now?
Freeze-dried and functional strawberry snacks are booming, driven by the health food movement and demand for clean-label products.
