Introduction – Current State of Play: The Coffee Beans Sector in Thailand
Thailand’s coffee industry is buzzing in July 2025 — and not just because of the caffeine. The country’s market is undergoing a whirlwind of changes, from booming local coffee chains to climate-driven supply disruptions. If you’re a business sourcing coffee beans in Thailand, now’s the time to keep your finger on the pulse.
Over the past few years, Thailand’s coffee sector has grown steadily, with domestic consumption surging and specialty coffee culture taking root. But there’s a catch: while demand shoots up, production is slipping. Climate change, global supply chain hiccups, and shifting agricultural trends are all stirring the pot. Businesses that want to stay ahead need agility, data, and trusted supplier connections.
Let’s explore what’s brewing in Thailand’s coffee economy — and how you can navigate it.
Deep Dive – What’s Making Headlines? Key Recent News & Impacts
Thailand’s coffee market is growing fast — like, 8.55% annually fast — reaching a value of 34.5 billion baht in 2023. That momentum hasn’t slowed. Café chains like Café Amazon and Café Phunthai are expanding rapidly, with Café Amazon alone selling 400 million cups in 2024. Sounds like good news, right?
Well, not entirely.
Thailand’s domestic coffee production is falling short. In 2023, the country produced only 15,651 tonnes of coffee beans, a sharp decline. Climate change is disrupting harvests, and farmers are switching to more profitable crops. To plug the gap, Thailand is expected to import 80,000 tonnes of beans in 2025.
And it’s not just local troubles. Global coffee prices are climbing too. Poor yields in Brazil and Vietnam have pushed up costs. Thai consumers are already feeling it — instant coffee prices have jumped 5%, and ready-to-drink coffee prices are also on the rise.
In response, major players like NESCAFÉ are doubling down on sustainability. The NESCAFÉ Plan 2030 is pushing for regenerative agriculture, better yields, and climate-resilient farming.
Meanwhile, specialty coffee is having its moment. This premium segment is growing at 25% per year, valued at around 2 billion baht. Prices for specialty beans are 60% higher than regular Arabica, and the number of artisan cafés and trained baristas is increasing.
For businesses? It’s a high-stakes game. You need to know who’s producing, who’s importing, and who’s innovating.
That’s where platforms like Freshdi come in — offering real-time supplier verification, RFQ tracking, and market intelligence to help you stay ahead.
Top 9 Verified Coffee Beans Suppliers in Thailand – Adapting to Today’s Market
Sourcing quality coffee beans in Thailand today isn’t just about flavor — it’s about reliability, traceability, and adaptability. The following suppliers have been vetted based on their export history, certifications, market responsiveness, and buyer reviews on Freshdi. They’re the ones to watch in July 2025.
-
Bq Global Trade Co., Ltd.
A seasoned exporter with strong logistics and a reputation for consistent quality. Known for customizing shipments based on client needs. -
Ubon Bio Agricultural
Based in the northeast of Thailand, this supplier focuses on organic and sustainable coffee farming. A go-to for traceable, eco-friendly beans. -
Kyaramondo Keromondo Bouekisha Locomotion Co., Ltd.
A boutique supplier offering rare and specialty-grade Thai Arabica. Strong relationships with hill tribe farmers ensure unique beans. -
Udon Phankorn (2006)
With a network of smallholder farms, this company delivers high-quality green coffee beans tailored for both local and international roasters. -
The Coffee Bean Roasting Co., Ltd
More than just a bean supplier — they roast and blend in-house. Perfect for businesses looking to source and serve under one roof. -
DC Centralize (Thailand) Co.,Ltd.
Specializes in bulk exports and has a strong presence in Southeast Asia. Known for timely delivery and competitive pricing. -
Near North Company Limited
Operates in Thailand’s northern regions, where premium Arabica thrives. Offers single-origin beans with detailed farm traceability. -
Boonlom Foods
A diversified agri-business with a growing coffee division. Supplies both green and roasted beans with a focus on food safety. -
BBN Thailand Trading and DAEWKAEW PANTAMANG Co., Ltd
These two specialize in Doi Chang and other highland Arabicas — ideal for specialty roasters seeking high-altitude beans.
Dynamic Ranking Note
Supplier rankings are constantly evolving. Platforms like Freshdi update “Supplier of the Month/Quarter” based on verified activity, RFQ responses, and buyer satisfaction — so keep checking back for the latest leaders.
Market Navigation – Strategic Responses to Today’s Coffee Beans Landscape in Thailand
So, you’ve got a market growing fast, prices rising, and supply shrinking. What’s a coffee buyer to do?
First, rethink your sourcing strategy. With domestic production declining, relying solely on Thai-grown beans might be risky. Diversify your supplier pool — include those who also import or blend with international beans.
Second, lean into specialty. The premium coffee wave isn’t slowing down. If you’re a café owner or distributor, consider carving out a niche with high-altitude, single-origin, or organic Thai Arabica.
Third, sustainability sells. More consumers are looking for eco-friendly beans. Suppliers like NESCAFÉ are already adapting. Follow suit by sourcing from producers who use regenerative farming practices.
Lastly, stay informed. The market can shift overnight — whether from weather, trade, or price shocks. Use platforms like Freshdi to monitor RFQ trends, verify certifications, and spot red flags early.
Conclusion – Key Takeaways for Businesses in a Fast-Moving Market
The Thai coffee scene in July 2025 is a blend of opportunity and volatility. On one hand, you’ve got booming demand, café chain growth, and a thriving specialty market. On the other, supply chain stress, rising prices, and climate-driven farming challenges.
The key to success? Stay agile.
- Monitor market trends weekly.
- Diversify your supplier base.
- Focus on quality and traceability.
- Embrace sustainable sourcing.
- Use digital tools like Freshdi to streamline decisions and stay ahead of disruption.
Freshdi empowers buyers with real-time insights, verified suppliers, and dynamic rankings that make sourcing smarter and faster in uncertain times.
Key Takeaways Checklist for Coffee Buyers
- ✅ Check supplier certifications and export history
- ✅ Monitor coffee price trends weekly
- ✅ Diversify between domestic and imported beans
- ✅ Explore specialty and high-altitude options
- ✅ Prioritize sustainable and regenerative sources
- ✅ Use platforms like Freshdi for RFQ trends and supplier ratings
Future Outlook: What’s Next for Thailand’s Coffee Market?
Looking ahead, Thailand is likely to strengthen its import channels while investing in sustainable farming to boost domestic output. Specialty coffee will continue to thrive, especially in urban areas and tourist hubs. Expect more tech in sourcing, traceability, and climate-resilient agriculture.
For businesses, the future is promising — but only for those who stay adaptable, data-driven, and well-connected.
5 Unique FAQs
1. Why is Thailand importing more coffee beans in 2025?
Due to climate change and reduced local production, Thailand can’t meet its growing domestic demand. Imports help bridge this gap.
2. What type of coffee is most popular in Thailand now?
Instant coffee still dominates, but specialty coffee is rapidly rising in popularity, especially among younger consumers.
3. Are Thai coffee beans considered high quality?
Yes. Regions like Doi Chang and Chiang Mai produce high-quality Arabica beans, often used in specialty blends.
4. How can I verify the reliability of a Thai coffee supplier?
Use platforms like Freshdi to check certifications, export history, and buyer reviews.
5. What’s the biggest risk in sourcing coffee from Thailand right now?
Climate-related supply disruptions and fluctuating global prices are the top risks. Diversification and real-time monitoring are key.
References
- Bangkok Post: Coffee market posts healthy growth
- Nation Thailand: Local chains post record revenues
- Channel News Asia: Thai coffee faces boom and doom paradox
- Thai Times: Global coffee prices surge
- The Story Thailand: NESCAFÉ Plan 2030
- Freshdi Blog: Coffee Bean Suppliers Update
