Urgent Update: Top 5 Strawberry Suppliers in Pakistan in Quarter 3 of 2025

Introduction – Current State of Play: The Strawberry Sector in Pakistan

The Strawberry market in Pakistan is undergoing a series of rapid transformations that are catching the attention of local and international buyers alike. Quarter 3 of 2025 has brought a wave of significant developments—ranging from unexpected climate events in Punjab, the main strawberry-producing region, to new export incentives announced by the Pakistani government aimed at boosting agricultural exports.

In July 2025, Pakistan signed a fresh bilateral trade agreement with the UAE and Saudi Arabia, opening new doors for fruit exports, including strawberries. This has caused an immediate spike in demand, while simultaneously pushing local growers and exporters to scale operations. Meanwhile, erratic weather patterns have impacted the harvest timelines, compressing supply windows and adding pressure to logistics and storage.

For businesses relying on strawberries—whether for retail, confectionery, or food processing—these changes signal a need to stay nimble. Market volatility, shifting buyer interest, and increased competition mean that only the most informed and agile players will thrive.

Deep Dive – What’s Making Headlines? Key Recent News & Impacts

Let’s take a closer look at what’s shaping the Pakistani strawberry market in real-time:

Weather Disruptions in Punjab: June and July saw unusually heavy rains, which delayed ripening and complicated harvesting. This has made refrigeration and cold-chain logistics more important than ever.
Government Subsidies & Export Incentives: The Ministry of Commerce rolled out new benefits for fruit exporters, including tax breaks and reduced freight charges under the Agri Export Strategy 2025. This move is designed to encourage exports to Gulf countries and Central Asia.
Tech Adoption Among Farms: Drip irrigation and vertical farming methods are being adopted by modern farms in Swat and Murree, aiming for higher yields and consistent quality.
Demand Surge from GCC Countries: Post-agreement with UAE and KSA, strawberry inquiries from these regions have doubled on platforms like Freshdi, signaling a shifting export map.
Rise of B2B Platforms: Platforms like Freshdi have seen a 37% jump in RFQs (Request for Quotations) related to strawberries in Q3 2025, indicating a sharp rise in buyer interest and sourcing urgency.

All these developments are creating both opportunities and challenges for businesses looking to buy or export strawberries from Pakistan right now.

Top 5 Verified Strawberry Suppliers in Pakistan – Relevant in the Current Climate

It’s crucial to know who the most reliable and responsive suppliers are during such rapidly changing times. Based on verified export activity, buyer reviews on Freshdi, and adaptability to current challenges, here are the Top 5 Strawberry Suppliers in Pakistan for Q3 2025:

1. FAMILY FOOD PRODUCTS

Focus: Strawberry-based value-added products like jams and jellies.
Strengths: High-quality processing, hygiene certifications, and a strong domestic and Gulf-region export presence.
Why It Matters Now: Their ability to maintain consistent quality despite recent harvest disruptions places them at an advantage.

2. Punjab Fresh Farms

Focus: Fresh strawberries for retail and bulk wholesale.
Strengths: Located in central Punjab with access to cold chain logistics.
Why It Matters Now: Proximity to the affected weather zones but equipped with greenhouse tech ensures stable production.

3. Swat Valley Agro Exporters

Focus: Organic and semi-organic strawberries.
Strengths: Alpine climate advantage, eco-friendly farming practices.
Why It Matters Now: Less affected by Punjab floods, offering a stable alternative source.

4. Balochistan Berry Co.

Focus: Seasonal strawberry exports to GCC and Central Asia.
Strengths: High-altitude farming, early harvest cycles.
Why It Matters Now: Their earlier harvest window allows them to capitalize on market gaps caused by central delays.

5. Murree Fruit Processors

Focus: Freeze-dried strawberries and puree for industrial use.
Strengths: Advanced processing facilities, bulk order capabilities.
Why It Matters Now: With demand shifting towards shelf-stable formats, they meet the need for longer-lasting strawberry products.

🔄 Dynamic Ranking Note: Supplier performance may shift due to ongoing developments. Platforms like Freshdi update their “Suppliers of the Month” based on real-time export activity, client feedback, and RFQ fulfillment speed.

Market Navigation – Strategic Responses to The Prevailing Strawberry Landscape in Pakistan

So, how should businesses respond to these changes? Let’s break it down:

Opportunities to Watch

Export Upswing: The new trade agreements with Gulf countries are a golden ticket for exporters. If you’re already exporting or considering it, now is the time to scale operations.
Diversified Product Demand: With fresh berry logistics under pressure, there’s a rise in demand for processed items like jams, purées, and freeze-dried strawberries.
Organic Advantage: Buyers from Europe and Japan are increasingly searching for organic strawberries, and Swat region suppliers are stepping up.

Risks and Mitigation

Climate Volatility: With unpredictable rains, suppliers must invest in greenhouse farming and cold storage to ensure harvest doesn’t go to waste.
Logistics Bottlenecks: Exporters should partner with freight services that offer temperature-controlled solutions and prioritize customs clearance for perishables.
Price Volatility: As demand surges, prices might spike. Long-term contracts or pre-season agreements can help lock in favorable rates.

Short-Term Product Focus

Processed Strawberry Goods: Given the perishability and current harvest delays, buyers are leaning more towards jam, puree, and freeze-dried formats.
Early-Season Varieties: Sourcing from higher altitude or greenhouse-grown suppliers ensures quicker access to market and more stable supply.

Conclusion – Key Takeaways for Businesses in a Rapidly Evolving Market

Strawberry sourcing in Pakistan is no longer business-as-usual. The combination of new government incentives, volatile weather, and rising global demand is reshaping the playing field. For businesses, this means staying alert, adaptable, and connected to the right sources.

Platforms like Freshdi are proving invaluable in this climate—helping buyers track RFQ trends, verify suppliers, and receive critical market updates in real-time. Whether you’re a food processor, an exporter, or a distributor, using tools like Freshdi ensures you’re not left behind in these fast-moving waters.

✅ Strawberry Buyer’s Checklist – Q3 2025 Edition

[ ] Check supplier weather resilience (greenhouse or high-altitude?)
[ ] Ask about certifications (ISO, Organic, HACCP)
[ ] Look for value-added product options (jam, purée, dried)
[ ] Lock in prices early to avoid Q4 spikes
[ ] Use Freshdi to compare verified suppliers

🔭 Future Outlook

Heading into late 2025 and early 2026, expect:

Increased use of agri-tech to stabilize yields.
More B2B matchmaking through digital platforms like Freshdi.
Expansion of trade corridors into Central Asia and East Africa.
Higher demand for organic and processed strawberry formats.

Buyers who act now, form strong supplier relationships, and embrace digital sourcing will be the ones leading the pack.

💡 How Freshdi Empowers Strawberry Buyers

Real-Time Market Trends: Stay updated on RFQ volumes, price shifts, and news alerts.
Supplier Ratings & Reviews: Make decisions based on verified buyer feedback.
Dynamic Supplier Rankings: Know who’s performing best this month or quarter.
Direct RFQ Submissions: Reach top suppliers with one click.
Sourcing Transparency: Full access to certifications, logistics capabilities, and product specs.

Explore strawberry suppliers now on Freshdi.

📚 References

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❓ FAQs

Q1. Why are strawberries from Pakistan becoming more popular globally in 2025?
Because of new trade deals with Gulf countries and improved farming technologies, Pakistani strawberries are now more competitive in quality and price.

Q2. Which region in Pakistan is least affected by weather issues?
Swat and Balochistan regions are currently less impacted and offer more stable supply.

Q3. What formats of strawberries are in highest demand right now?
Jams, purées, and freeze-dried products are seeing a rise due to their longer shelf life.

Q4. How can I verify a strawberry supplier’s credentials quickly?
Use platforms like Freshdi, which offer verified supplier profiles, certifications, and buyer reviews.

Q5. What’s the best time to source strawberries from Pakistan?
Early sourcing from high-altitude regions (like Balochistan or Murree) in Q3 offers the best combination of quality and availability.