Discover ANUGA: B2B Event Guide

Anuga stands as one of the largest trade fairs in the world, specializing in food and beverages. With a remarkable century-long history, it is the oldest event in the industry and serves as a vital meeting point for representatives from the food production and beverage sectors. The 2019 edition of Anuga further solidified its reputation as the number one event in the food industry, boasting participation from 7,590 exhibitors and over 170,000 visitors.

Each iteration of Anuga showcases everything that is crucial for the international trade audience. With ten specialized exhibitions, a comprehensive program of informative events, and the highest level of exhibitor participation, Anuga highlights the innovations and trends that are driving the food and beverage sector. The fair emphasizes the abundance of new ideas and products emerging each year, reflecting the international diversity within the industry.

The themes covered at Anuga demonstrate the current demands and future directions of the market. Among the focal areas are kosher products, value-based items, regional delicacies, vegan offerings, organic goods, ingredients, healthy and functional foods, meat, frozen products, baked goods, dairy items, halal products, and culinary concepts. This wide range illustrates the fair's commitment to showcasing the rich tapestry of the food industry.

Visitors to Anuga typically include representatives from both wholesale and retail food and beverage sectors, as well as corporate trading companies, pharmacies, and health food stores. Access to the exhibition requires proof of industry affiliation, ensuring that the event remains focused on professionals engaged in the field.

Anuga's unique concept encompasses the diversity of the food industry through more than ten distinct exhibitions, providing ample space for each key segment to present innovative products and groundbreaking trends on the international stage. This makes Anuga an exhilarating hub where excitement abounds, showcasing everything from a vast array of food products to a variety of cold and hot beverages, alongside gastronomic equipment and technology.

In summary, Anuga not only serves as a critical marketplace for food and beverage professionals but also as a catalyst for innovation and collaboration within the industry. It remains an unmissable event for anyone involved in the food sector, offering unparalleled opportunities to explore new trends, engage with industry leaders, and discover the future of food and beverages.