Inside NOVAFLEUR: B2B Key Insights

The Novafleur event brings together professionals from the world of flowers, plants, and decoration at the prestigious Palais des Congrès in Tours. This remarkable venue, designed by the renowned architect Jean Nouvel, serves as the perfect backdrop for the exhibition and national competitions held in its impressive auditoriums. Since its inception in 2013, Novafleur has been organized collaboratively by Tours Événements and the C2F, creating a unique platform for industry professionals to explore the latest trends and innovations within the floral sector.

Nestled in the heart of Touraine, often referred to as the "Garden of France," this region is celebrated for its numerous Remarkable Gardens, including the exquisite gardens of Château de Villandry. Such a picturesque setting enhances the experience of Novafleur, making it an ideal gathering place for floristry professionals seeking inspiration and connection. 

At the event, attendees have the opportunity to discover a wide range of floral designs, innovative techniques, and the latest products in the industry. Exhibitors showcase their offerings, allowing visitors to engage directly with the latest creations and trends that are shaping the future of floristry and decoration. The dynamic atmosphere fosters networking and collaboration, enabling professionals to share their experiences and insights.

In addition to the exhibition, Novafleur hosts national competitions that highlight the skills and creativity of florists. These contests provide a stage for talented individuals to demonstrate their artistry and craftsmanship, further enriching the event's offerings. As participants showcase their talents, they contribute to a vibrant celebration of floral artistry, inspiring others in the field.

As Novafleur continues to grow, it remains a vital event for the floral community, reinforcing the significance of creativity and innovation in the industry. The blend of tradition and modernity, coupled with the stunning backdrop of Tours, makes Novafleur not just an exhibition but a true celebration of the beauty and versatility of flowers and plants. Each edition leaves participants with fresh ideas, new connections, and a renewed passion for their craft, ensuring that the floral industry continues to thrive and evolve.