OLMA Spotlight: B2B Essentials

The OLMA, officially known as Olma Messen St. Gallen, stands as the largest and most popular public fair in Switzerland, with its origins tracing back to 1943. Organized by Olma Messen St. Gallen AG, the fair not only showcases the rich agricultural heritage of the region but also plays a significant role in planning and executing various notable events throughout St. Gallen.

Held annually in October, the OLMA spans an exciting eleven days, taking place in the heart of St. Gallen, a city steeped in history and agricultural tradition. The fair presents a wide array of topics related to agriculture and nutrition, featuring captivating animal exhibits, live demonstrations, and informative booths. Visitors are invited to taste, compare, and purchase a diverse range of products and services across sectors such as living, construction, and machinery.

One of the event's highlights is the dynamic animal presentations, which draw significant attention and admiration. Additionally, the fair includes special exhibitions and a lively program of entertainment that keeps visitors engaged. Each year, the appearance of a guest canton adds fresh perspectives and variety, enriching the overall experience for attendees. With around 650 exhibitors utilizing over 49,000 square meters of space, OLMA consistently attracts more than 350,000 visitors, reflecting its status as a must-visit event in the region.

The fairgrounds themselves are not only a central hub for events in St. Gallen but also offer modern infrastructure, making them easily accessible. The picturesque backdrop of the city enhances the vibrant atmosphere of the OLMA, transforming it from a mere exhibition into a lively folk festival. This event serves as a vital meeting point for individuals from various sectors and interest groups, fostering exchange, learning, and celebration. Each year, the OLMA reinforces its reputation as a cornerstone of community engagement and agricultural appreciation, making it an essential part of the cultural fabric of St. Gallen.