Unlock MELA: Must-Know B2B Event

The MeLa, officially known as the "Trade Fair for Agriculture," stands as the most established specialized exhibition in Mecklenburg-Western Pomerania, taking place annually every September in Gülzow-Prüzen at the Mühlengeez trade fair and exhibition centre. Managed by MAZ Messe- und Ausstellungszentrum Mühlengeez GmbH, which is renowned for its expertise in organizing trade fairs, MeLa is a focal point for a diverse array of topics vital to the region’s agrarian landscape.

The fair reflects the rich tapestry of Mecklenburg-Western Pomerania’s agricultural potential. From the vibrant yellow fields of rapeseed to the expansive pastures grazed by dairy cows and sheep, MeLa showcases the region’s agricultural and environmental diversity. The exhibition covers a broad spectrum of interests including agriculture, nutrition, hunting, fisheries, forestry, and horticulture.

Exhibitors at MeLa present a comprehensive range of products and services. In the realm of agriculture, attendees can explore innovations in plant and animal production, animal breeding, and ecological farming practices. The food sector highlights regional specialties such as meats, baked goods, fruits, vegetables, fish, game, beverages, and sweets. The hunting section offers a look at hunting attire and equipment, along with insights into the sustainable management of wildlife populations. In fisheries, visitors can find the latest in fishing equipment and accessories.

Forestry is another significant focus of the fair, with exhibits on environmental services, firewood, forest rest areas, and educational resources for forest visitors. The horticulture section features an array of fruits, vegetables, specialty crops, woody plants, garden technology, tools, garden houses, and accessories.

One of the key attractions of MeLa is its combination of animal shows, technical expertise, and breeding presentations, which provide a sophisticated glimpse into agricultural practices unique to northern Germany. The fair also sees participation from various associations and organizations that offer valuable information about their work and the broader industry.

While the primary audience consists of industry professionals from agriculture, nutrition, hunting, fishing, forestry, and horticulture, the fair also appeals to discerning customers interested in the region’s diverse products and services. The MeLa continues to be a vital event, reflecting the dynamic and multifaceted nature of the agrarian industry in Mecklenburg-Western Pomerania.