Introduction – Pakistan’s Agriculture Food Beverage Market by the Numbers
Pakistan isn’t just a country with rich farmland and a long history of agricultural traditions—it’s a rising powerhouse in the global Agriculture Food Beverage (AFB) market. The agriculture sector contributes nearly 23% of Pakistan’s GDP and employs about 37% of its workforce, making it a cornerstone of the national economy.
When it comes to global exports, Pakistan is a heavy hitter in rice and meat, two highly demanded commodities worldwide. For example, in 2022-2023, Pakistan exported over $2.7 billion worth of rice, and that number is expected to climb past $3 billion in 2025. Meat exports have also seen a sharp boom, hitting $511 million in 2023-2024—a 20% year-on-year increase.
Add to this the booming market for processed and frozen fruits, expected to generate a whopping $684.7 million in 2025, and you start to see why global buyers are turning to Pakistan for high-quality food and beverage products.
But here’s the kicker: picking the right supplier isn’t just about knowing who grows what. It’s about data. It’s about performance. And platforms like Freshdi are leading the charge by offering real-time market insights, RFQ (Request for Quote) trends, and verified supplier profiles.
So let’s dive into the numbers, trends, and most importantly—the Top 3 Agriculture Food Beverage Suppliers in Pakistan you should be watching in September 2025.
Recent Developments in Pakistan’s Agriculture and Food Sectors
Before jumping into the stats and supplier list, let’s quickly review what’s been shaking up the market this year:
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Floods in September 2025 submerged over 1.8 million acres of farmland in Punjab and Sindh. Major crops like rice, cotton, and maize were hit hard—estimated losses have crossed $3.5 billion.
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The IMF bailout deal in July 2024 brought in $7 billion in funds, but also introduced agricultural income tax hikes, with rates climbing to 45% by 2025.
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Pakistan showcased its agro-products at Gulfood 2025, where 250 local companies participated, signaling the country’s growing global footprint.
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The establishment of NAFSA (National Agri-Trade and Food Safety Authority) in July 2025 aims to modernize agriculture, improve food safety, and make trade more transparent.
These changes are reshaping the landscape, making it even more crucial to rely on verified data and trusted platforms like Freshdi for supplier decisions.
Deep Dive – Key Production, Export Statistics & Demand Insights
Let’s break down some of Pakistan’s strongest export categories:
Rice
- 7.5 million tonnes produced annually (as of 2019).
- $2.7 billion export revenue in 2022-2023.
- Expected to surpass $3 billion in 2025.
Meat
- Contributes nearly 15% of national GDP.
- $511 million in exports for 2023-2024.
- Major importers: China, Malaysia, UAE, and Saudi Arabia.
Processed & Frozen Fruits
- $684.7 million revenue projected for 2025.
- 7.67% compound annual growth rate (CAGR) expected from 2025 to 2030.
On Freshdi, buyer interest in these categories has surged, especially in rice and frozen produce. RFQ volumes for rice have increased by 18% quarter-over-quarter, while meat inquiries have doubled since Q2 2025.
These trends mirror global movements and underline Pakistan’s rising credibility in food exports.
Top 3 Verified Agriculture Food Beverage Suppliers in Pakistan – Leading Exporters by Volume
Now let’s unveil the suppliers making waves this month. These names have stood out on Freshdi’s radar for their export volumes, certifications, buyer ratings, and global presence.
1. Frunera
Frunera is one of Pakistan’s most trusted food exporters, specializing in processed and frozen fruits. Known for their stringent quality control, Frunera’s supply chain is HACCP and ISO certified.
They have established strong trade relationships in Europe and the Middle East, and their RFQ response rate on Freshdi is among the highest.
2. Nimra Enterprises
Nimra Enterprises is a key player in rice and grain exports. With access to Punjab’s fertile rice belt, they offer Basmati, IRRI-6, and PK-386 varieties.
Their export footprint spans 12+ countries, and they consistently rank in the top tier of Freshdi’s supplier performance dashboard.
3. MJM INT Traders
When it comes to meat and frozen vegetables, MJM INT Traders is a go-to name. Their facilities are Halal-certified, and they recently expanded operations to meet demand from Malaysia and Gulf countries.
Buyers consistently praise their packaging quality and delivery timelines, and they’re currently ranked as “Supplier of the Month” on Freshdi.
Dynamic Ranking Note
Keep in mind, supplier rankings on platforms like Freshdi are dynamic. Ratings are updated based on recent trade activity, buyer feedback, and RFQ response rates. Look out for “Suppliers of the Month/Quarter” badges to spot high performers.
Market Navigation – Statistical Trends, Pricing Analysis & Export Dynamics
Product Demand Trends
Freshdi’s dashboard shows that:
- Rice RFQs rose by 18% in the last quarter.
- Meat product inquiries increased by 41%, particularly from Southeast Asia.
- Frozen mango pulp and guava puree saw a 15% rise in demand from EU countries.
Seasonal Pricing Patterns
- Rice prices tend to peak during Q1 and Q4, coinciding with harvest and global procurement cycles.
- Meat prices climb during Ramadan and Eid, driven by Middle Eastern demand.
- Frozen fruit prices fluctuate based on harvest seasons—May to August is the sweet spot for mangoes.
Knowing when to buy can make or break your margins. Platforms like Freshdi help you track historical pricing and forecast demand so you can plan with confidence.
Conclusion – Leveraging Data for Informed Procurement
Pakistan’s Agriculture Food Beverage sector is not only growing—it’s transforming. With billion-dollar export figures in rice, meat, and fruits, it’s clear the country is becoming a key player on the global food stage.
But success doesn’t come from random choices. It comes from informed decisions. And informed decisions come from data.
So here’s your game plan:
Buyer’s Checklist: How to Choose the Right Supplier
- ✅ Check supplier certifications (ISO, HACCP, Halal)
- ✅ Review export history and buyer feedback on platforms like Freshdi
- ✅ Evaluate RFQ response times and product range
- ✅ Understand seasonal pricing trends
- ✅ Use tools like Freshdi to forecast demand and track market movements
Future Outlook
With the creation of NAFSA and continued participation in global trade fairs, Pakistan is setting the stage for more structured, safer, and scalable exports. Despite setbacks like floods and economic reforms, the country is adapting—and growing stronger.
How Freshdi Empowers Buyers
Freshdi isn’t just a marketplace—it’s your data-driven partner in procurement. From real-time RFQ trends to supplier vetting and trade analytics, Freshdi gives you the insights you need to make smart, safe, and profitable sourcing decisions.
FAQs
1. Why is Pakistan a top exporter for Agriculture Food Beverage products?
Pakistan’s diverse climate, fertile soil, and strong production infrastructure make it ideal for high-demand exports like rice, meat, and fruits. Its global trade relationships are also expanding rapidly.
2. What makes Freshdi a reliable sourcing platform?
Freshdi offers verified supplier data, live RFQ trends, and dynamic performance rankings. It bridges the gap between buyers and suppliers with transparency and speed.
3. Are there seasonal advantages to buying from Pakistan?
Yes! For instance, rice is best sourced post-harvest (Q1), and fruits like mangoes are most affordable during summer harvest (May–August).
4. How did the 2025 floods impact exports?
The floods damaged significant crop output in Punjab and Sindh, reducing availability and causing short-term price hikes. However, top-performing suppliers adapted quickly to maintain export levels.
5. Who are the top 3 Agriculture Food Beverage suppliers in Pakistan right now?
According to Freshdi’s latest data for September 2025:
– Frunera
– Nimra Enterprises
– MJM INT Traders
References
- Economy of Pakistan – Wikipedia
- Rice production in Pakistan – Wikipedia
- Pakistan meat exports grow – Brecorder
- Processed fruits market in Pakistan – Statista
- Pakistan floods damage agriculture – Reuters
- Pakistan IMF bailout and taxation – Reuters
- Pakistan showcases food at Gulfood – Arab News
- NAFSA establishment – Arab News
