Introduction – The Current State of Play: Vietnam’s Biscuits Sector in Turbulent Times
Vietnam’s biscuits market is undergoing a whirlwind of change. Over the past few months, this sector has seen a flurry of developments—from shifting trade agreements and sharp demand spikes to new health trends and tech investments. Businesses sourcing biscuits from Vietnam are now navigating a more complex landscape than ever before.
In September 2025, global inflationary pressures, recent U.S.–Vietnam trade adjustments, and unpredictable weather patterns have disrupted supply chains and pushed companies to reassess their sourcing strategies. Meanwhile, demand for healthier, convenient snack options is surging across Southeast Asia, riding on the back of urbanization and rising incomes.
If you’re in the biscuits business or looking to enter this growing market, staying agile and informed is no longer optional—it’s a business imperative. Platforms like Freshdi are becoming essential tools, offering real-time supplier data, RFQ trends, and verified connections to help you maintain a competitive edge in a fast-changing environment.
Deep Dive – Market Movers: Recent Developments and Consequences
Let’s unpack the major drivers reshaping the biscuits market in Vietnam right now:
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New Trade Agreements: A recent U.S.–Vietnam trade deal introduced tariffs affecting certain food exports. This has prompted biscuit manufacturers to double down on domestic consumption while exploring new export markets.
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Weather Disruptions: Unseasonal rains in central Vietnam have hampered biscuit ingredient supply chains, particularly sugarcane and wheat imports, causing delays in production.
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Tech Investment Boom: Key players are investing in automation and food safety technologies to meet heightened domestic and export standards. This trend is rapidly transforming production capabilities.
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E-commerce Surge: With more consumers shopping online, biscuit brands are shifting towards digital-first distribution models.
These changes are not just tweaks—they’re tectonic shifts. Businesses must reassess their sourcing strategies and supplier relationships to stay resilient.
Top 9 Verified Biscuits Suppliers in Vietnam – Adapting to Today’s Market
We’ve rounded up the top 9 biscuit suppliers in Vietnam as of September 2025, verified via the Freshdi platform for export readiness, certifications, buyer reviews, and market adaptability.
1. HUU NGHI FOOD JOINT STOCK COMPANY SOUTHERN BRANCH
- Known for: Premium cream biscuits, sesame egg cookies
- Strengths: HACCP and ISO certifications, strong domestic brand recognition, export-ready packaging
2. Quang Ngai Sugar Joint Stock Co.
- Known for: Sugar-rich biscuit lines and snack foods
- Strengths: Vertical integration with sugar processing, consistent quality control, strong rural distribution
3. TOPFOOD JOINT STOCK COMPANY
- Known for: Cream-filled biscuits
- Strengths: Modern production lines, flexible MOQ (Minimum Order Quantity), private label capabilities
4. V.E.C Commerce Promotion Co., Ltd.
- Known for: Custom packaging and export-focused biscuit varieties
- Strengths: Active in B2B markets, excellent export documentation, competitive pricing
5. Vietnam Cellutane Co., Ltd.
- Known for: Biscuit packaging innovation
- Strengths: Focus on eco-friendly packaging for biscuits and crackers, ideal for exports to EU markets
6. BAO HUNG INTERNATIONAL JOINT STOCK COMPANY
- Known for: Savory onion-flavored crackers
- Strengths: Strong shelf life, snack innovation, popular in Middle Eastern markets
7. Lee Biscuits Malaysia Sdn Bhd
- Known for: Assorted biscuits under multinational branding
- Strengths: Established export channels, regional brand equity, scalable operations
8. SEIVINA IMPORT EXPORT COMPANY LIMITED
- Known for: AFC matcha green tea crackers
- Strengths: Health-focused, niche targeting, high nutritional value, great for premium markets
9. CAU KE MACAPUNO PROCESSING CO., LTD
- Known for: Coconut-based protein snack biscuits
- Strengths: Organic certification, freeze-dried innovation, rising popularity in North America
Dynamic Ranking Note: Rankings are dynamic and may shift based on supplier activity, RFQ responses, and buyer feedback. Freshdi regularly updates “Suppliers of the Month/Quarter” to reflect real-time performance.
Market Navigation – Strategic Responses to The Current Biscuits Landscape in Vietnam
The path forward for biscuit buyers and distributors isn’t a straight line—it’s a winding road filled with both opportunity and risk. Let’s break down what businesses need to account for:
1. Seize the Rising Demand for Healthy and Convenient Snacks
Vietnamese consumers are snacking more, but they’re also getting pickier. Low-sugar, whole-grain, and plant-based biscuits are gaining serious traction. Products like matcha crackers and coconut protein bars are hot commodities.
Action Tip: Collaborate with suppliers like SEIVINA and CAU KE, who specialize in healthier formats.
2. Navigate Supply Chain Disruptions with Smart Sourcing
Global shipping delays and weather events are making consistent sourcing a challenge. Diversifying your supplier base within Vietnam and leveraging local ingredients can help reduce reliance on imports.
Action Tip: Use Freshdi’s sourcing tools to evaluate supplier delivery performance and risk factors.
3. Tackle the Competition Head-On
Multinational giants like Mondelez and Orion are pouring investments into Vietnam, pushing local suppliers to innovate or risk losing ground. But this also means better infrastructure, higher standards, and more export potential.
Action Tip: Partner with suppliers who are upgrading tech and adopting automation, such as TOPFOOD or HUU NGHI.
4. Ride the E-Commerce Wave
E-commerce is booming. Vietnamese biscuit brands that embrace digital retail channels are seeing faster growth. This creates new opportunities for private labels and cross-border e-commerce.
Action Tip: Focus on suppliers with strong packaging and e-commerce-ready formats.
Conclusion – Key Takeaways for Businesses in a Fast-Moving Market
Vietnam’s biscuits market in September 2025 is a story of transformation. Driven by health trends, tech upgrades, and global trade shifts, this sector offers both risks and rewards. The key is staying informed, flexible, and ready to pivot.
Here’s what matters most:
- The market is growing fast, especially for health-conscious and convenience-focused products.
- Trade changes and climate disruptions are reshaping supply chains—supplier flexibility is more valuable than ever.
- Competition is heating up, but so are export opportunities.
Freshdi empowers businesses by providing:
- Real-time RFQ trends and sourcing insights
- Verified supplier profiles with up-to-date certifications
- Alerts on market-moving events and supply chain disruptions
By leveraging platforms like Freshdi, buyers can move with confidence, knowing they’re connected to suppliers who can weather today’s storms and seize tomorrow’s opportunities.
Quick Checklist for Biscuit Buyers in Vietnam – September 2025 Edition
- ✅ Prioritize suppliers with health-focused product lines
- ✅ Source from multiple regions to hedge against local disruptions
- ✅ Check supplier certifications and export-readiness via Freshdi
- ✅ Monitor tariff updates and adjust pricing strategies accordingly
- ✅ Explore e-commerce packaging options for online sales
Future Outlook: Where is Vietnam’s Biscuits Market Headed?
Looking ahead, the Vietnamese biscuits market is expected to maintain a 9.1% CAGR from 2025 to 2031. The focus will continue shifting toward:
- Organic and functional snacks
- Digitally enabled distribution
- Sustainability in packaging and ingredients
- Greater export diversification beyond traditional markets
Manufacturers and buyers alike must stay on their toes. The winners will be those who adapt fastest.
FAQs
1. What are the most in-demand biscuit types in Vietnam right now?
Healthier options like matcha crackers, whole-grain biscuits, and coconut protein bars are trending, especially among urban consumers aged 18–35.
2. How can I verify a biscuit supplier in Vietnam?
Use platforms like Freshdi to check certifications, buyer reviews, export history, and real-time product availability.
3. Are there new tariffs affecting Vietnam’s biscuit exports?
Yes, recent trade agreements with the U.S. have introduced higher tariffs on select products, prompting some suppliers to shift focus toward regional or domestic markets.
4. What is the biggest sourcing challenge in 2025 for biscuit buyers in Vietnam?
Supply chain disruptions due to erratic weather and global shipping delays are major concerns. Diversification is key.
5. Which biscuit supplier in Vietnam is best for health-focused products?
Suppliers like SEIVINA and CAU KE MACAPUNO specialize in organic and functional biscuits that align with current health trends.
Stay ahead of the curve. Let Freshdi be your sourcing command center for Vietnam’s evolving biscuits market.
