Freshdi Market Insight
Make smarter Fresh Food Counters sourcing decisions with real market data
Vietnam (11.7%), South Africa (10.4%) and Tanzania (9.1%) are among the top supplier countries for 77 Fresh Food Counters, with 24 countries represented in total, so sourcing options remain spread across a broad geographic base.
What is in this market?
The size and shape of Fresh Food Counters on Freshdi before you shortlist anyone: how many sellers, how much product, how many origins, and which way demand is moving.
539supply
Freshdi lists 539 active Fresh Food Counters supply listings as of 14 November 2026.
77companies
As of 14 November 2026, 77 active Fresh Food Counters suppliers, 0.5% of all suppliers on the platform, are listed on Freshdi.
24origins
Freshdi Fresh Food Counters suppliers come from 24 countries, led by Vietnam at 11.7%, as of 14 November 2026.
77 suppliers are actively offering Fresh Food Counters on the platform, with 10 of them updating their listings in the last 30 days. This shows a steady level of engagement—suppliers are not just listing once and leaving, but actively maintaining their inventory, which means buyers can expect current pricing, availability, and specifications. It also suggests that the market is responsive to demand, with regular refreshes helping buyers stay informed. 539 listings are currently live, covering a wide range of designs, sizes, and features. That breadth means buyers can quickly find a counter that matches their store layout, aesthetic, or operational needs without having to start from scratch or rely on custom quotes. The depth of listings also implies that suppliers are treating this category as a core offering, not a one-off product. Suppliers come from 24 different countries, offering a broad global footprint. This diversity means buyers aren’t limited to a single region’s offerings—they can compare options based on cost, design, or regional suitability, giving them flexibility to source based on logistics, compliance, or cultural fit. It’s one of the most geographically diverse categories on the platform.
- As of 14 November 2026, 77 suppliers in 24 countries offer 539 active Fresh Food Counters supply listings on Freshdi.
- Freshdi received 15 buyer requests for Fresh Food Counters in the 365 days to 14 November 2026 against 539 active listings — 35.9 listings per request globally.
Who exactly is selling?
The verified Fresh Food Counters suppliers buyers actually reach on Freshdi, ranked by the inquiries they received in the last 30 days and how reliably they answered them.
Verified suppliers first, then by buyer inquiries received in the last 30 days, then by response rate. No supplier pays for placement in this list.
Certifications shown are the two or three most relevant per supplier — the full set is on each supplier's profile.
- In the 30 days to 14 November 2026, the most-contacted verified Fresh Food Counters supplier on Freshdi got 0 buyer inquiries and answered 90% of them.
- As of 14 November 2026, 1 of 77 Fresh Food Counters suppliers on Freshdi are Level 2+ verified and answer at least 70% of inquiries.
How stable is this supply base?
Three separate questions, answered in order: is the product fresh, is the market busy, and can the sellers be trusted.
Is there much new product?
Fresh Food Counters had 35 new listings in the last 30 days, slightly fewer than the 37 the month before. When comparing similar offers, the listing date helps identify which one is more current. Check the listing date when evaluating two similar offers to ensure you're seeing the most recent availability.
Is the market busy?
No suppliers joined in the last 12 months, so the current pool is entirely made up of long-standing sellers. Every supplier has a history of consistent listings, which makes it easier to assess reliability over time. The lack of new entrants means buyers are limited to sellers already present on the platform. Review each supplier's listing history before reaching out to confirm consistency.
1013.0% of 77
810.4% of 77
1924.7% of 77
Can these suppliers be trusted?
69 of 77 suppliers are verified, at least three in four, enough to contact several verified suppliers at once. 37 of 77 list a certificate, and HACCP is the most common, held by 5 of them. For a shipment requiring HACCP compliance, filter the list to include only those with that certification.
- 87 of 539 Fresh Food Counters supply listings on Freshdi (16.1%) were refreshed within 90 days to 14 November 2026, and 35 (6.5%) within 30 days.
- 53 of 77 Fresh Food Counters suppliers on Freshdi (68.8%) were active in the 12 months to 14 November 2026, with 10 (13.0%) active within the last month, and 0 suppliers registered during the year.
- As of 14 November 2026, 89.6% of Fresh Food Counters suppliers on Freshdi are verified.
- Across 37 certified Fresh Food Counters supplier profiles on Freshdi, 13.5% hold HACCP, 10.8% hold FDA_REGISTRATION, 8.1% hold ISO, 8.1% hold CERTIFICATE_OF_ORIGIN, and 8.1% hold HALAL; one profile can hold several certificates.
What do I do now?
Act on the numbers above — post request, or browse every listing.
Post buying request for Fresh Food Counters
Freshdi received 15 buyer requests for Fresh Food Counters in the last 12 months. Verified suppliers quote against your spec — no platform fees on either side.
Browse all Fresh Food Counters suppliers
539 listings from 77 sellers, filterable by type, MOQ, trade term and certification.
89.6% of the 77 Fresh Food Counters suppliers on Freshdi are verified, with 69 suppliers passing the platform's verification process. Additionally, 37 suppliers list a certificate, with HACCP being the most common at 5 suppliers, providing buyers with clear, tangible signals about compliance and quality standards before initiating contact.
Post a buying request describing the type, quantity, and destination you need, or browse the live Fresh Food Counters listings directly on Freshdi right now. Contacting a verified supplier from either path lets you compare quotes and confirm availability before committing to any single order.
Methodology
How the numbers on this page are produced, and what they do not cover.
Every figure comes from Fresh Food Counters listings and buyer requests posted on Freshdi in the 365 days to 10 November 2026 - 539 active listings and 14 buyer requests.
Product freshness counts listings created or updated. Supplier activity counts sellers by their last update. The two are different measurements and will not agree.
Freshdi reprocesses market data every hour, with one snapshot a day for trends. This page's figures, certification coverage included, refresh every 14 days on a rolling 365-day window.
About Fresh Food Counters
Freshdi files Fresh Food Counters under Commercial Equipment & Machinery > Refrigeration Units. Fresh Food Counters shares its group on Freshdi with Cold Storage Container, Refrigerated Wine, Deep Freezers, Cold Storage Units and Energy Fridge Units. Fresh Food Counters drew 15 buyer requests on Freshdi in the 365 days to 14 November 2026. Post a buying request for Fresh Food Counters on Freshdi and suppliers can send you quotations.
What sets a Fresh Food Counters quote
Before you request a Fresh Food Counters quote, read what the offers of this category say about MOQ and terms.
Where can importers source Fresh Food Counters from?
On Freshdi, Fresh Food Counters comes most often from Vietnam (12% of suppliers), followed by South Africa (10%) and Tanzania (9%), as of November 2026. No single country dominates, as the three leading ones account for 31% of the Fresh Food Counters suppliers, which come from at least 8 countries.
| Country | Share of suppliers | Suppliers |
|---|---|---|
| Vietnam | 12% | 9 |
| South Africa | 10% | 8 |
| Tanzania | 9% | 7 |
| United Kingdom | 9% | 7 |
| France | 6% | 5 |
| Germany | 6% | 5 |
| India | 5% | 4 |
| Netherlands | 5% | 4 |
Origin changes freight, lead time and import duties, so compare offers from more than one country.
Which similar categories can Fresh Food Counters importers browse?
Fresh Food Counters on Freshdi is related to Cold Storage Equipment, Cold Storage Units and Refrigeration Units (Other), all within Refrigeration Units. Among them, Cold Storage Equipment counts the most suppliers on Freshdi, with 23.
| Category | Relation | Suppliers |
|---|---|---|
| Refrigeration Units | Parent group | 1 |
| Cold Storage Equipment | Nearby category | 23 |
| Cold Storage Units | Nearby category | 21 |
| Refrigeration Units (Other) | Nearby category | 3 |
| Cold Storage Container | Nearby category | |
| Cooling Tables | Nearby category | |
| Deep Freezers | Nearby category | |
| Energy Fridge Units | Nearby category |
Open a related category to widen your search or to compare similar products.
Trade terms and how to compare quotations
A reference for every category: what the usual trade and payment terms mean, and the points to check when you compare quotations.
| Term | Type | Meaning |
|---|---|---|
| EXW | Incoterm | The buyer collects the goods at the seller's premises and pays every cost from there. |
| FCA | Incoterm | The seller hands the goods, cleared for export, to the buyer's carrier at a named place. |
| FOB | Incoterm | The seller loads the goods on the vessel at the port of loading; freight is the buyer's. |
| CFR | Incoterm | The seller pays sea freight to the destination port; the risk passes once loaded. |
| CIF | Incoterm | Like CFR, and the seller also insures the goods until the destination port. |
| CPT | Incoterm | The seller pays carriage to a named place; the risk passes at the first carrier. |
| CIP | Incoterm | Like CPT, and the seller also insures the goods to the named place. |
| DAP | Incoterm | The seller delivers to a named place, ready for unloading; import duties are the buyer's. |
| DPU | Incoterm | The seller delivers and unloads the goods at a named place in the destination country. |
| DDP | Incoterm | The seller delivers to the buyer's place and pays import duties and taxes too. |
| FAS | Incoterm | The seller places the goods alongside the vessel at the port of loading. |
| T/T | Payment term | A bank transfer, often a deposit before production and the balance against documents. |
| L/C | Payment term | A letter of credit, under which the buyer's bank pays once the shipping documents match its terms. |
| D/P | Payment term | Documents against payment, where the buyer gets the shipping documents once it pays. |
| D/A | Payment term | Documents against acceptance, where the buyer gets the documents by accepting to pay later. |
| CAD | Payment term | Cash against documents, where payment is made when the shipping documents are presented. |
| Bank Transfer | Payment term | A direct transfer between bank accounts, agreed in the contract. |
| Escrow | Payment term | A third party holds the payment until the buyer confirms delivery. |
| Cash | Payment term | Payment in cash, usually only for small or local orders. |
Name the Incoterm with a place, and agree it and the payment term in writing before production starts.
| Point | What to check | Why it matters |
|---|---|---|
| Incoterm and place | Every quotation names the same Incoterm and port or place. | Prices on FOB and on CIF differ by the freight and the insurance. |
| Specification | The grade, size or composition quoted matches the one asked for. | A lower grade can hide behind a lower price. |
| Quantity and MOQ | The price is for the quantity ordered, above the minimum order. | Unit prices change with the order size. |
| Packaging | Packing type, size and labelling are stated and the same. | Custom packing adds cost. |
| Payment term | The payment term and the deposit asked. | It moves the risk between buyer and seller. |
| Lead time | The production and shipping time to the destination. | A late shipment can cost more than a higher price. |
| Documents | The certificates and export documents included. | Missing papers can block customs. |
| Validity | How long the quoted price holds. | Quotations are often valid for a limited time only. |
Ask every counterpart to quote on the same basis: only then does the lower price win.