Freshdi Market Insight
Make smarter Granola sourcing decisions with real market data
Granola has 10 suppliers across 10 countries, with Austria, Bangladesh, and Germany each representing 10% of the base, so no single origin dominates the supply pool.
About Granola
Freshdi files Granola under Agriculture, Food & Beverage > Packaged Foods. Next to Granola, Freshdi lists Coffee Creamer, Lemon Vermicelli, Garlic Pepper Seasoning, Ice Cream Bowl and Pork Flavor Instant Noodles in the same group. Looking for Granola? Post a buying request on Freshdi and compare the quotations suppliers send.
What is in this market?
The size and shape of Granola on Freshdi before you shortlist anyone: how many sellers, how much product, how many origins, and which way demand is moving.
16supply
As of 15 November 2026, 16 active Granola supply listings are live on Freshdi.
10companies
Freshdi counts 10 active Granola suppliers, 0.1% of all suppliers on the platform, as of 15 November 2026.
10origins
Freshdi Granola suppliers come from 10 countries, led by Austria at 10.0%, as of 15 November 2026.
Only 10 suppliers are currently active in the Granola category, and 3 of them updated their listings in the last 30 days — a sign of steady, ongoing activity. With such a small supplier base, each listing carries more weight, meaning buyers can expect personalized responses and deeper supplier engagement rather than generic quotes. There are 16 active granola listings, offering a range of flavors, textures, and ingredients. This level of detail means buyers can quickly find a product that matches their specific needs — whether it's gluten-free, organic, or a particular nut-based blend — without having to start from scratch. Suppliers come from 10 different countries, with Austria making up 10% of the total. This geographic spread gives buyers flexibility to explore diverse regional ingredients and production methods, making it easier to source based on quality, sustainability, or specific certifications.
Who exactly is selling?
The verified Granola suppliers buyers actually reach on Freshdi, ranked by the inquiries they received in the last 30 days and how reliably they answered them.
Verified suppliers first, then by buyer inquiries received in the last 30 days, then by response rate. No supplier pays for placement in this list.
Certifications shown are the two or three most relevant per supplier — the full set is on each supplier's profile.
How stable is this supply base?
Three separate questions, answered in order: is the product fresh, is the market busy, and can the sellers be trusted.
Is there much new product?
Granola had 3 new listings in the last 30 days, up from 1 the month before. The number of new offers is growing, but only a handful are added each month, so the catalog remains largely unchanged from the previous period. That means buyers see mostly the same offers, with only a small number of updates to prices or pack sizes. Compare the listing date when evaluating two similar offers to see which one is closer to current market conditions.
Is the market busy?
3 of the 10 suppliers joined in the last 12 months, a large share of newcomers. The category includes both long-standing sellers and those who have recently entered the market, which broadens the pool of options. Newer suppliers have less history to review, so buyers must assess their consistency and reliability before engaging. Check listing history and start with a small trial order with a new supplier.
330.0% of 10
110.0% of 10
110.0% of 10
Can these suppliers be trusted?
9 of 10 suppliers are verified, at least three in four, enough to contact several verified suppliers at once, and the typical reply comes within the day. Buyers can reach out to multiple verified sellers and get responses in a single working day, which helps move sourcing decisions forward. 6 of 10 list a certificate, so a portion of suppliers have formal compliance documentation.
Granola wholesale offers in detail
A reference for buying Granola wholesale: the facts of this category, then the shared trade terms.
Where can importers source Granola from?
As of November 2026, 10% of the Granola suppliers on Freshdi are based in Austria, ahead of Bangladesh (10%) and Germany (10%). The Granola suppliers are spread out, as the top three countries hold 30%, across at least 8 countries.
| Country | Share of suppliers | Suppliers |
|---|---|---|
| Austria | 10% | 1 |
| Bangladesh | 10% | 1 |
| Germany | 10% | 1 |
| Italy | 10% | 1 |
| Kenya | 10% | 1 |
| Netherlands | 10% | 1 |
| Nigeria | 10% | 1 |
| Tanzania | 10% | 1 |
Each origin brings its own freight cost and paperwork, so compare landed costs, not only prices.
Which similar categories can Granola importers browse?
Granola is part of Packaged Foods on Freshdi, next to Export-Quality Rice, White Rice Paper and Vegetable Cooking Oil. Of these, Export-Quality Rice has the most suppliers on Freshdi, with 393.
| Category | Relation | Suppliers |
|---|---|---|
| Packaged Foods | Group it belongs to | 18 |
| Export-Quality Rice | Same-group category | 393 |
| White Rice Paper | Same-group category | 283 |
| Vegetable Cooking Oil | Same-group category | 240 |
| Cream Ice Cream | Same-group category | 182 |
| Infant Milk Powder | Same-group category | 152 |
| Organic Tomato Powder | Same-group category | 136 |
| Organic Vegetable Powder | Same-group category | 133 |
Open a related category to widen your search or to compare similar products.
Trade terms and how to compare quotations
A reference for every category: what the usual trade and payment terms mean, and the points to check when you compare quotations.
| Term | Type | Meaning |
|---|---|---|
| EXW | Incoterm | The buyer collects the goods at the seller's premises and pays every cost from there. |
| FCA | Incoterm | The seller hands the goods, cleared for export, to the buyer's carrier at a named place. |
| FOB | Incoterm | The seller loads the goods on the vessel at the port of loading; freight is the buyer's. |
| CFR | Incoterm | The seller pays sea freight to the destination port; the risk passes once loaded. |
| CIF | Incoterm | Like CFR, and the seller also insures the goods until the destination port. |
| CPT | Incoterm | The seller pays carriage to a named place; the risk passes at the first carrier. |
| CIP | Incoterm | Like CPT, and the seller also insures the goods to the named place. |
| DAP | Incoterm | The seller delivers to a named place, ready for unloading; import duties are the buyer's. |
| DPU | Incoterm | The seller delivers and unloads the goods at a named place in the destination country. |
| DDP | Incoterm | The seller delivers to the buyer's place and pays import duties and taxes too. |
| FAS | Incoterm | The seller places the goods alongside the vessel at the port of loading. |
| T/T | Payment term | A bank transfer, often a deposit before production and the balance against documents. |
| L/C | Payment term | A letter of credit, under which the buyer's bank pays once the shipping documents match its terms. |
| D/P | Payment term | Documents against payment, where the buyer gets the shipping documents once it pays. |
| D/A | Payment term | Documents against acceptance, where the buyer gets the documents by accepting to pay later. |
| CAD | Payment term | Cash against documents, where payment is made when the shipping documents are presented. |
| Bank Transfer | Payment term | A direct transfer between bank accounts, agreed in the contract. |
| Escrow | Payment term | A third party holds the payment until the buyer confirms delivery. |
| Cash | Payment term | Payment in cash, usually only for small or local orders. |
Name the Incoterm with a place, and agree it and the payment term in writing before production starts.
| Point | What to check | Why it matters |
|---|---|---|
| Incoterm and place | Every quotation names the same Incoterm and port or place. | Prices on FOB and on CIF differ by the freight and the insurance. |
| Specification | The grade, size or composition quoted matches the one asked for. | A lower grade can hide behind a lower price. |
| Quantity and MOQ | The price is for the quantity ordered, above the minimum order. | Unit prices change with the order size. |
| Packaging | Packing type, size and labelling are stated and the same. | Custom packing adds cost. |
| Payment term | The payment term and the deposit asked. | It moves the risk between buyer and seller. |
| Lead time | The production and shipping time to the destination. | A late shipment can cost more than a higher price. |
| Documents | The certificates and export documents included. | Missing papers can block customs. |
| Validity | How long the quoted price holds. | Quotations are often valid for a limited time only. |
Ask every counterpart to quote on the same basis: only then does the lower price win.