Freshdi Market Insight
Make smarter Nutella sourcing decisions with real market data
Germany (15%) and the Netherlands (10%) and United States (10%) lead the 60 Nutella suppliers, with supply spread across 25 countries, so sourcing options remain broad but concentrated in a few key regions. Buyer inquiries fell 33.3% to 6 in the last 30 days.
What is in this market?
The size and shape of Nutella on Freshdi before you shortlist anyone: how many sellers, how much product, how many origins, and which way demand is moving.
281supply
Freshdi lists 281 active Nutella supply listings as of 31 October 2026.
60companies
Freshdi has 60 active Nutella suppliers, 0.4% of all suppliers on the platform, as of 31 October 2026.
25origins
Freshdi Nutella suppliers come from 25 countries, led by Germany at 15.0%, as of 31 October 2026.
-33.3% over 12m
Freshdi received 6 buyer inquiries for Nutella in the 30 days to 31 October 2026, down 33.3% from the previous 30 days.
60 suppliers are actively offering Nutella on the platform, providing a solid base for buyers to compare terms and certifications. The fact that 9 of them updated their listings in the last 30 days shows a steady level of engagement, meaning suppliers are keeping their offerings current rather than leaving outdated posts live. 281 active listings mean a wide range of packaging, flavors, and specifications are available without needing to start from scratch. This depth helps buyers quickly find a match for their specific needs—whether it's a different size, format, or quality level—without relying on custom quotes. Suppliers come from 25 countries, offering broad geographic reach and flexibility in sourcing. This diversity means buyers aren’t locked into one region’s supply chain, which is especially useful for those looking to avoid trade restrictions, tariffs, or regional availability issues. Buyer inquiries dropped 33.3% to just 6 in the last 30 days, suggesting a temporary slowdown in demand. While this may mean less competition for current listings, it also signals that buyers are likely evaluating options more carefully—potentially making it easier to secure favorable terms with fewer inquiries vying for the same suppliers.
Freshdi recorded 69 buyer requests for Nutella globally in the 365 days to 31 October 2026.
- Freshdi lists 281 active Nutella supply listings from 60 suppliers in 25 countries, as of 31 October 2026.
- Buyer inquiry volume for Nutella on Freshdi declined 33.3% in the 30 days to 31 October 2026 against the 30 days before, with 111.39% volatility in monthly inquiry and quotation activity over 363 days.
- Freshdi received 69 buyer requests for Nutella in the 365 days to 31 October 2026 against 281 active listings — 4.1 listings per request globally.
Who exactly is selling?
The verified Nutella suppliers buyers actually reach on Freshdi, ranked by the inquiries they received in the last 30 days and how reliably they answered them.
Verified suppliers first, then by buyer inquiries received in the last 30 days, then by response rate. No supplier pays for placement in this list.
Certifications shown are the two or three most relevant per supplier — the full set is on each supplier's profile.
- The most-contacted verified Nutella supplier on Freshdi received 0 buyer inquiries in the 30 days to 31 October 2026 and replied to 91% of them.
- 1 of the 60 Nutella suppliers on Freshdi are Level 2+ verified with a response rate of at least 70%, as of 31 October 2026.
How stable is this supply base?
Three separate questions, answered in order: is the product fresh, is the market busy, and can the sellers be trusted.
Is there much new product?
Nutella had 2 new listings in the last 30 days, the same as the month before. The catalog is refreshing at a steady pace, so newer and older offers sit side by side. That gives a buyer a regular flow of new offers to weigh against the established ones. Check the listing date when comparing two similar offers.
Is the market busy?
8 of the 60 suppliers joined in the last 12 months, a mix of long-standing and new suppliers. The pool includes sellers with a long listing record and those who are still building one. That gives buyers more names to choose from, but the newer ones need a closer look before a first order. Check verification and start a new seller with a sample or a small trial order.
915.0% of 60
58.3% of 60
1423.3% of 60
Can these suppliers be trusted?
58 of 60 suppliers are verified, at least three in four, enough to contact several verified suppliers at once, and the typical reply comes within the day. A buyer can send one inquiry to a handful of verified sellers and compare their answers the same day. Certificates are common: 30 of 60 list one, and HALAL is the most held, by 5 of them. Filter for HALAL when a shipment requires it, or ask each shortlisted supplier for the certificate up front.
- Freshdi refreshed 22 of 281 Nutella supply listings (7.8%) within 90 days to 31 October 2026, and 2 (0.7%) within 30 days.
- 42 of 60 Nutella suppliers on Freshdi (70.0%) were active in the 12 months to 31 October 2026, with 9 (15.0%) active within the last month, and 8 suppliers registered during the year.
- 96.7% of Nutella suppliers on Freshdi are verified and the median first response to a Nutella inquiry is 1 hours as of 31 October 2026.
- Among 30 certified Freshdi Nutella supplier profiles, 16.7% hold HALAL, 16.7% hold FDA_REGISTRATION, 10.0% hold CERTIFICATE_OF_ORIGIN, 10.0% hold SGS, and 6.7% hold (EU) 2019/945; a profile can hold more than one certificate.
What do I do now?
Act on the numbers above — post request, or browse every listing.
Post buying request for Nutella
Freshdi received 69 buyer requests for Nutella in the last 12 months. Verified suppliers quote against your spec — no platform fees on either side.
Browse all Nutella suppliers
281 listings from 60 sellers, filterable by type, MOQ, trade term and certification.
96.7% of the 60 Nutella suppliers on Freshdi are verified, with 58 suppliers passing the platform's verification process. A total of 30 suppliers have listed a certificate, and HALAL is the most common certification held by 5 suppliers, providing buyers with a clear signal of compliance and quality standards before initiating contact.
Post a buying request describing the quantity, destination, and specific product specifications you need, or browse the live Nutella listings directly on Freshdi right now. Contacting a verified supplier from either path lets you compare quotes, confirm availability, and verify certifications before finalizing any order.
Methodology
How the numbers on this page are produced, and what they do not cover.
Every figure comes from Nutella listings and buyer requests posted on Freshdi in the 365 days to 29 October 2026 - 281 active listings and 69 buyer requests.
Product freshness counts listings created or updated. Supplier activity counts sellers by their last update. The two are different measurements and will not agree.
Freshdi reprocesses market data every hour, with one snapshot a day for trends. This page's figures, certification coverage included, refresh every 14 days on a rolling 365-day window.