Chongnuo (Shandong) New Material Co., Ltd

Chongnuo (Shandong) New Materials Co., Ltd. Was established on May 27, 2020, with its registered address in Qingyun County Economic Development Zone, Dezhou City, Shandong Province. The registered capital is RMB 20 million, and the legal representative is Yan Weiwei. The company was formerly known as Chongnuo (Shandong) Decoration Materials Co., Ltd., which was renamed and recognized as a high-tech enterprise in 2024. It now has three branch offices (Qingdao, Jinan, Tianjin), forming an industrial layout with Dezhou as the headquarters and radiating to the Bohai Economic Circle.

The enterprise is positioned as a professional manufacturer of SPC stone plastic flooring, with products covering polymer ecological boards, lightweight building materials, etc. In 2024, foreign trade orders increased by 35% year-on-year, and overseas market share reached over 60%. There are 43 employees, of which 20% are research and development personnel, and over 70% have a college degree or above.

2, Core Business and Product System

Main business segments

SPC flooring manufacturing: Using calcium carbonate powder and polyvinyl chloride composite materials, with an annual production capacity of 60 million square meters, the products have passed international certifications such as ISO9001 and SGS.

Technical R&D services: We have 14 patents (including 5 invention patents) covering key technologies such as substrate coating process and flame retardant testing equipment.

Derivative business: Including supporting products such as plastic packaging containers and lightweight building materials, forming a full chain service from raw materials to finished products.

Product innovation characteristics

Environmental performance: SPC flooring has a recycling rate of 85%, reducing wood consumption by 20000 cubic meters per year compared to traditional building materials.

Technological breakthrough: The patented technology "SPC Stone Plastic Floor Substrate Coating Process" (CN116811226A) has improved the wear resistance of the product by 30%.

3, Technological Innovation and Qualification Honors

R&D system: Jointly build laboratories with universities, focusing on the development of biodegradable polymer materials, with a technology conversion rate of 60%.

Intellectual Property: Accumulated 43 trademark applications, 15 patents, and 2 software copyrights, ranking in the top 4% of the industry.

Industry certification: Selected for the "First Batch of New Materials" Application Demonstration Catalogue in Shandong Province, awarded the title of Provincial Innovative Small and Medium sized Enterprise.

4, Market Strategy and Global Layout

Foreign trade expansion

By 2024, the North American market will contribute 40% of revenue, while European orders will increase by 20%. We will establish a 15 country agency network through international exhibitions such as DOMOTEX in Germany.

Capacity planning

Launch a 20 million square meter/year intelligent expansion project, with the goal of increasing the proportion of overseas revenue to 70% by 2027.

5, Industry impact and social value

Industrial upgrading: As a preferred project for the transformation of old and new kinetic energy in Shandong Province, it promotes the transformation of traditional building materials towards green and low-carbon.

Employment driven: More than 200 job opportunities have been created in Qingyun County, and the average salary for technical positions is 30% higher than the local level.

Environmental contribution: The product complies with REACH EU regulations and reduces carbon dioxide emissions by approximately 12000 tons annually. The recycling rate of SPC flooring products reaches 85%, reducing wood consumption by an average of 20000 cubic meters per year.

6, Future Development Plan

Technical objectives

Develop antibacterial SPC flooring and apply for 3-5 PCT international patents.

Marketing plan