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Thailand
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Business Description
For over 40 years, we have been dedicated and committed to making Srinanaporn Marketing Public Company Limited (SNNP) a leader in the production of snacks in Thailand and worldwide.
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Expanded further by purchasing machinery to produce chocolate-coated wafers under the brands "Khun Noo" and "Kamekh". With quality, attention, and fast service, we became the best-selling in that era.
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Purchased an additional 3 acres of land nearby to expand and build a manufacturing plant. The new product was biscuits under the brand "TracHuang," marking the first factory of the group.
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Built upon the business by exporting more products abroad and to neighboring countries. The group also expanded by introducing dried fruits under the brand "Good Good."
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As the business prospered, the first factory's area was insufficient, leading to the purchase of land for a second factory in Om Noi, Samut Sakhon. This factory produced jelly coated with sugar and jelly in cups under the brand "Hero Boy," which remains popular today and is sold domestically and in CLMV countries.
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Starting from crab-flavored fish fillet and roasted squid under "Bento," Srinanaporn set up the third factory in Krathum Baen, Samut Sakhon, with unique quality and differentiation, making "Bento" the first in the market. Its popularity has secured a market share of first place in seafood snacks until today.
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SNNP launched a new product, Jelly Drinking mixed with konjac powder "JELE," in cups. With quality, taste, and a price of 5 THB per cup during economic times, combined with precise marketing concept "Refreshing and filling," JELE Light quickly rose to the number 1 position within two years and remains at the top to this day.
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The group identified market gaps and changing consumption trends. Using machinery, the company expanded from producing canned biscuits to introducing fried chicken feet under the "Lotus" brand, packaged in pouches, utilizing clean, rapid packaging technology, making "Lotus" the first brand to package chicken feet in pouches.
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Adapting to changing consumer behavior, the group extended JELE Light into a cup product, developing and testing it until launching "Jele Beauty," packaged at 10 THB, which quickly gained popularity and became number 1.
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Adding production lines and establishing the 4th factory to enter the market, launching "Magic Farm," an herbal drink. It was among the first to bottle coconut water in plastic bottles for sale in 7-11 stores.
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