Vegetable seeds

We are Superior Seeds, a Serbian producer of professional vegetable seeds, with our own breeding and R&D program.

Dr. Ivo Đinović founded Superior 1993 with the idea to work for science and write for the people. All these years, our research team lead by Dr. Đinović has been cross-breeding and selecting new varieties and hybrids with the traits demanded by the final consumer. The market always changes, new countries become new consumers, and we still carry over traditional Balkan taste through our varieties.

We combine different cultures and various tastes, sometimes we are even trend setters, because some markets never had a chance to use in their cuisine such vegetable. That’s why, our R&D team constantly follows contemporary trends such as disease resistance and transportability, and pack all that in distinctive taste of countryside and childhood.

Our fortune

In order to create new varieties, in the last 25 years we got equiped with laboratory for seed testing, then in-vitro lab where we produce virus-free seedlings, but also with specialists who share Dr. Đinovićem’s passion for genetics.

In order to produce seeds, the whole army of people works on propagating material production, transplantation, nursing, and maintaining hundreds of hectares of seed crops. We collaborate with around 30 subcontractors that multiply seeds for our Superior. All these seeds arrive to processing center in the autumn where they are being cleaned, processed, and prepared for packaging.