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Business Description
© Copyright Alireza 2023
Symbolized by a palm tree, which in Arab tradition represents resilience, refuge, and abundance. Stories, like trees, provide structure, drive impact and guide future generations onto new paths. Ours is one such story..
For a living tradition like the Alireza family its roots are its values. Honoring the legacy left by generations past, the family has grounded itself in 4 core values..
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This notion is deeply embedded in Islamic sources, which symbolize a good word with a stately tree rooted in the earth with towering height. Keeping one’s word and fulfilling promises is how trust and true partnerships are built. Indeed, a strong word is the basis for the business established by our forefathers, whose example continues to inform our dealings with partners, clients and colleagues.
It is the foundation for good thinking and decision making. Our focus on knowledge fuels our commitment to excellence in all things, drives our civic activities, and informs our interactions with our partners and collaborators.
We see business not as an end, but as a means to achieving the greater good for our country, society, Company and its stakeholders. Today, this includes a demonstrated commitment to the Kingdom’s Vision 2030 and its supporting initiatives, many in which HAACO takes an active role.
This is why we value every act of kindness and every attempt at improvement, encouraging integrity in everything we do as individuals and as a company, no matter the task.
From its start as a local trading company in 1845, to serving pilgrims to the Holy Cities of Makkah and Madinah in 1893, to its international trade arm, shipping and later ventures in the auto sector, industrial lubricants, and managing container terminals among other sectors the tree’s trunk has matured to support multiple businesses and projects.
Zainal Alireza establishes the business, the House of Alireza, in Jeddah, which was then the hub of trade in Hejaz.
Abdullah Alireza signs agency agreement with the Mogul shipping line which transported pilgrims to the Holy Cities via the port at Jeddah.
Muhammad Ali Zainal Alireza, establishes a not-for-profit school in Jeddah supported by perpetual endowments to facilitate broader access to education.
Yousuf Zainal Alireza takes the leadership and dedicates the business towards serving the needs of the rapidly developing Kingdom and establishes relationships with leading global partners.
Mohammed Abdullah Alireza takes lead. The Company represents the Ford Motor Company as its first dealership in the Kingdom, and with the support of International Telephone and Telegraph installs the Kingdom's first broadcasting station.
HAACO is incorporated and receives the Kingdom's 1st Commercial Registration.
Ahmed Yousuf Alireza establishes APSCO as a joint venture with Mobil Oil.
HAACO operates King Abdulaziz Port in Dammam and establishes Alireza Delta Transport Company Ltd. (ADTC) with Dutch partner.
HAACO is granted an industrial license from the Ministry of Industry and Electricity to build and operate a lubricating oil blending plant in the Kingdom.
Installs coastal radio communication system for General Directorate of Border Guard.
Converts APSCO's relationship with partner into a Strategic Alliance by acquiring partner's interest.
HAACO appoints Mohammed Ali Alireza as new CEO. Qatarat desalination plant commissioned to supply King Abdulaziz International Airport with potable water as part of a 20-year BOOT project.
UAE marine bunkering operations launched.
Acquires partners' shares in Qatarat and supporting O&M business.
Appointed agent for two major global shipping lines.
Through its partnership in JAFTO, APSCO's fuel farm O&M portfolio expands to include King Abdulaziz International Airport.
Establishes a partnership with a leading global water management company.
Member of several consortia awarded Management, Operations and Maintenance contracts by the National Water Company for the Southern and later the Northern Clusters.
The main trunk of the tree supports a complex of branches which are represented by a variety of businesses.
Through these sectors, the company plays an active role in supporting the Kingdom’s Vision 2030.
Sector of Activities
As a tree matures its leafy branches bear fruit. Generation upon generation, this fruit is a source of nourishment and is the means for the tree to propagate its own DNA - the fruit carrying the seeds which will ultimately be planted elsewhere. Such is the effect of our businesses beyond the bottom line.
Over a century and a half, the House of Alireza has participated in, and supported, positive social and economic change in the Kingdom. Today, this is embodied in the Alireza family’s commitment to Saudi Arabia’s Vision 2030 by developing industries throughout the Kingdom and providing employment opportunities for Saudi nationals.
Al Falah School - founded by Muhammad Ali Zainal Alireza with branches in Jeddah (1905) and Mecca (1912). A firm believer in the transformational power of education, he established not-for-profit schools to provide equal access to education, regardless of economic status, race or religion. Today, the schools are amongst the oldest and best performing in the Kingdom and are supported by perpetual endowments.
Placing sustainability at the center of its business strategy, the family has developed and implemented an Environmental Management System (EMS) to track its progress in improving environmental performance. Throughout its business, the family is working on several initiatives, including “GO GREEN”, to reduce carbon emissions. In addition, it is committed to reducing its consumption of electricity and gas, reusing discarded elements wherever it can, and recycling.
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