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Business Description
At National Beverage, our culture demands Excellence in all we do . . .
Vision, Commitment, Passion and Execution are essential elements of our enduring philosophy. This philosophy drives an emotional connection to our brands and the care and love we devote to them. While it may be difficult to simply state, these core values have produced results no matter the Challenge.
National Beverage Corp. innovatively refreshes America with a distinctive portfolio of sparkling waters, juices, energy drinks (Power+ Brands), and, to a lesser extent, Carbonated Soft Drinks. We believe our creative product designs, innovative packaging, and imaginative flavors, along with our corporate culture and philosophy, make National Beverage unique as a stand-alone entity in the beverage industry.
National Beverage Corp has transformed into an innovative, healthier refreshment company. From our corporate philosophy, development of products, and marketing to manufacturing, we are converting consumers to a ‘Better for You’ thirst quencher that compassionately cares for their nutritional health. We are committed to our quest to innovate for the joy, benefit, and enjoyment of our consumers’ healthier lifestyle!
Our variety of distinctive flavors provides us a unique advantage with today’s consumers who demand variety and refreshing beverage alternatives.
Our brands consist of beverages geared to the active and health-conscious consumer (“Power+ Brands”) including sparkling waters, energy drinks, and juices. Our portfolio of Power+ Brands includes LaCroix®, LaCroix Cúrate®, and LaCroix NiCola® sparkling water products; Clear Fruit®; Rip It® energy drinks
and shots; and Everfresh®, Everfresh Premier Varietals™ and Mr. Pure® 100% juice and juice-based products. Additionally, we produce and distribute Carbonated Soft Drinks including Shasta® and Faygo®, iconic brands whose consumer loyalty spans more than 130 years.
Naturally Essenced Sparkling Water
LaCroix® Sparkling Water, our most significant brand, has uniquely redefined the Sparkling Water category that is rapidly becoming the alternative to traditional carbonated soda. With zero calories, zero sweeteners and zero sodium, LaCroix leads the premium domestic sparkling water category. Naturally essenced, LaCroix also maintains its leadership in flavor development, creative packaging and its unique, enticing aromas and taste. LaCroix captures fan loyalty like no other sparkling water brand!
LaCroix’s dynamic ‘theme’ LaCroix Cúrate® (‘Cure Yourself’) celebrates French sophistication with Spanish zest, creating distinctive bold flavor pairings. Cúrate naturally refreshes in tall, sleek 12 oz. consumer-friendly cans. With eloquent graphics and robust aroma, naturally ‘essenced’ Cúrate is an attractive alternative for today’s consumers.
0 – Calorie, 0 – Sweetner, 0 – Sodium = Innocent!
Naturally Essenced Sparkling Water
LaCroix® Sparkling Water, our most significant brand, has uniquely redefined the Sparkling Water category that is rapidly becoming the alternative to traditional carbonated soda. With zero calories, zero sweeteners and zero sodium, LaCroix leads the premium domestic sparkling water category. Naturally essenced, LaCroix also maintains its leadership in flavor development, creative packaging and its unique, enticing aromas and taste. LaCroix captures fan loyalty like no other sparkling water brand!
LaCroix’s dynamic ‘theme’ LaCroix Cúrate® (‘Cure Yourself’) celebrates French sophistication with Spanish zest, creating distinctive bold flavor pairings. Cúrate naturally refreshes in tall, sleek 12 oz. consumer-friendly cans. With eloquent graphics and robust aroma, naturally ‘essenced’ Cúrate is an attractive alternative for today’s consumers.
0 – Calorie, 0 – Sweetner, 0 – Sodium = Innocent!
Delicious fruit flavor in every bottle!
Family trusted since 1889
Fresh taste guaranteed
Fresh taste guaranteed
RIP IT® Energy Fuel is “Real Energy for Real People” with 14 unique flavors and six sugar-free options. Building on the flavor tradition of original Rip It, a 2 oz. sugar-free shot version in eight flavors is marketed in displayable package configurations. RIP IT proudly supports military and first responder heroes at home and abroad with such energetic flavors as Tribute, Citrus X, Cherry Lime and Atomic Pom.
Non-carbonated drinks
‘‘Ohana” – the Hawaiian word for ‘family’ – and for families in the Midwest and beyond, it means delicious refreshment!. All Ohana drinks are non-carbonated and include such delectable flavors as fruit punch, raspberry lemonade, kiwi strawberry, blueberry lemonade, peach melon, and peach iced tea.
A Southeast flavoritz!
If you’ve spent time in the Southeast, chances are you have already enjoyed Ritz carbonated beverages. Ritz has a complete line of intense, wonderful soft drinks and seltzers from the classics to the hottest trends, to tasty tropical blends.
Big Taste, Big Value
Big taste of New Orleans’ finest soda
Recognized throughout the ‘Big Easy’ as New Orleans’ own, Big Shot delivers unbeatable value with such unique flavors as pineapple, strawberry, pineapple watermelon, peach, root beer, orange, crème soda, and more! Every bubbling sip of Big Shot brings the big taste of New Orleans’ finest soda since 1935.
Fruit flavor sparkling water
Crystal Bay is a flavorful, clear sparkling beverage that combines sparkling water and fruit flavors in resealable bottles. This favorite for all ages features distinctive flavors that offer a refreshing alternative to traditional soft drinks.
Non-carbonated drinks
‘‘Ohana” – the Hawaiian word for ‘family’ – and for families in the Midwest and beyond, it means delicious refreshment!. All Ohana drinks are non-carbonated and include such delectable flavors as fruit punch, raspberry lemonade, kiwi strawberry, blueberry lemonade, peach melon, and peach iced tea.
A Southeast flavoritz!
If you’ve spent time in the Southeast, chances are you have already enjoyed Ritz carbonated beverages. Ritz has a complete line of intense, wonderful soft drinks and seltzers from the classics to the hottest trends, to tasty tropical blends.
Big Taste, Big Value
Big taste of New Orleans’ finest soda
Recognized throughout the ‘Big Easy’ as New Orleans’ own, Big Shot delivers unbeatable value with such unique flavors as pineapple, strawberry, pineapple watermelon, peach, root beer, orange, crème soda, and more! Every bubbling sip of Big Shot brings the big taste of New Orleans’ finest soda since 1935.
Fruit flavor sparkling water
Crystal Bay is a flavorful, clear sparkling beverage that combines sparkling water and fruit flavors in resealable bottles. This favorite for all ages features distinctive flavors that offer a refreshing alternative to traditional soft drinks.
National Beverage Corp. innovatively refreshes America with a distinctive portfolio of sparkling waters, juices, energy drinks, and to a lesser extent, carbonated soft drinks.
We believe our creative product designs, innovative packaging, and imaginative flavors, along with our corporate culture and philosophy, make National Beverage unique as a stand-alone entity in the beverage industry.
Promoting Healthy Living
We focus on developing and delighting consumers with healthier beverages in response to the global shift in consumer buying habits and lifestyles. We are committed to tailoring the variety and types of beverages in our portfolio to satisfy the preferences of a diverse mix of consumers including ‘crossover consumers’ – a growing group desiring a healthier alternative to artificially sweetened or high-calorie beverages.
Philanthropic Support
National Beverage has been honored by several charitable organizations, including: St. Jude Children’s Research Hospital, The City of Hope, Cleveland Clinic and MD Anderson, in recognition of our commitment to research that has revolutionized the treatment of cancer and other catastrophic diseases. In addition the company supports organizations that provide assistance to active U.S. military along with veterans and their families.
Responsible Business
National Beverage Corp. is dedicated to sustainable operations and responsible business initiatives. All our beverage products are produced in the U.S., providing thousands of jobs in local communities and boasting a lower carbon footprint than imported brands.
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