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Discover how myAgro is empowering farmers to overcome climate change challenges through sustainable agriculture practices with founder and CEO Anushka Ratnayake.
Out of the Norm: myAgro Breaks Down Barriers to Serving Rural Women
Designing financial products and services that address gendered social norms is not only a win for rural women – it’s also good for business. This is one key takeaway from myAgro’s recent experience in Senegal, where early results from two new pilots suggest that by breaking down normative barriers, the social enterprise can drive up enrollment amongst women and grow its customer base.
<mark class="has-inline-color" style="background-color:rgba(0, 0, 0, 0);color:#aaaaaa">This article</mark> <mark class="has-inline-color" style="background-color:rgba(0, 0, 0, 0);color:#aaaaaa">originally appeared on CGAP</mark>
“We remain convinced that this collaboration, which is beginning to bear fruit, will allow us to better contribute to the improvement of the income of small producers” – Nathalie Diagne.
How myAgro’s Layaway Model Transformed a Senegalese Farming Family’s Livelihood
Mamadu and Khady, farmers from Lambaye village in Senegal, have always relied on farming as their main source of livelihood to support their large family of seven children. However, in recent years, they have faced significant challenges due to the impact of climate change on their crops.
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