BEN AYED HOLDING

BEN AYED HOLDING was created in 1967, the year it all started with poultry.The Group then embarked on a strategy to integrate all the activities of this industry: From the import of breeding to processed products distribution.Successively, a diversification of its activities was initiated by investing in various sectors with high added value. In 2010, PGH has launched a restructuring action that gave rise to the re-centralization of the group around 9 businesses to facilitate the management and performance monitoring.The 9 businesses are Poultry, Mass Consumption Goods, Steel Work, Packaging, Real Estate, Wood & Household Appliances, Building Materials and Trade & Services.On an international scale, the Group has around twenty subsidiaries abroad, mainly in Morocco, Algeria, Libya, France, Senegal and China