BEST AUSTRALIAN PTY LTD

The Persuasive Page by Daniel Throssell

Learn copywriting from "Australia's Best Copywriter"

Actually wait I think I got that backwards 🤔 But yeah, I’m that controversial copywriter who helped launch the bestselling book in Australian history … invented the ‘Parallel Welcome Sequence’ … consistently smokes “A-List” copywriters in head-to-head email sales contests … and writes those hilarious story-based emails everyone can’t stop talking about. See for yourself…

Looks like you made it past the first opt-in box.

That means you’re expecting … copy.

“Why do you have the audacity to say you’ve been called Australia’s best copywriter?”

“Why should I join your email list?”

“Why didn’t Captain Marvel just use the Infinity Gauntlet to snap away Thanos when she was holding it?”

(wait … I want to know the answer to that last one too 🤷‍♂️)

So let me answer those questions, the best way I know how: with some good old-fashioned sales copy … to get you on my email list.

As we say in Japanese … レッツゴー！*

*Okay I’m not Japanese, I’m Aussie, but I do speak it fluently enough. And that says “let’s go” or actually “rettsu-goo!” ’cause you know, it’s Japanese 🇯🇵

(And one subreddit hates it.)

“The best copywriter since me.”

“Easily one of the “most swiped” email copywriters on the planet”

“Daniel Throssell is, I would say, just about pretty undisputed the hottest email copywriter walking the planet right now.”

“Daniel, in my opinion, is one of the best copywriters in the world right now.”

“Daniel’s not so much of a d*ck when you meet him in person.”

“I’m in the chip aisle reading [your daily email] at Wegmans laughing like a crazy person… people are staring…”

“Bam! That [email] was funny.”

“The King of Controversy.”

“If you’re a copywriter, you should be on this guy’s list.”

“I bow to you. You, and your fancy welcome sequence.”

“If you’re looking for master copywriters to study … Daniel Throssell should be on your short list.”

“Daniel is a damn serious — and damn good — practitioner of the copywriting arts.”

“Daniel is too much of an egomaniac for my taste. But to each their own.”

“I’ve honestly never seen anyone write emails that are as engaging and fun as yours. I read them every day to try to crack the code of how you do it.”

“Darling, I don’t really get what you’re talking about in your emails, but I just know there couldn’t be anyone in the world better at — oh, what was that thing you do, honey? Copyright? — than MY Daniel.”

“There is nothing new under the sun, they say, but on Monday I saw something entirely new in the realm of copywriting. I suggest you study [Daniel’s email] carefully. It astonished me.”

“AHHHHHH WHY DID I PRESS THAT TIME-TRAVEL LINK IN DANIEL’S FIRST EMAIIIIIIIIL”

“Daniel Throssell and all discussions related to Daniel Throssell are permanently banned from r/copywriting.”

“Daniel Throssell is doing something completely new and different in copywriting. The voice, the graphics, the breaking the fourth wall… all of it is engaging and compelling and fresh.”

“I love the way you approach copy … and the cool new IP you’re bringing to the industry.”

“Daniel Throssell? Never heard of her.”

“Dan this is BRILLIANT. Brillliant. Exceptional! You’ve hit it out of the park.”

“There’s no other copywriter on the planet I wish sent more emails.”

“Australia’s top copywriter”

“I think I’m in love with you … I don’t think there’s anyone better at email than you.”

“Just one of Daniel’s emails could kill a 14th century peasant instantly.”

“Daniel is one of the best copywriters — and thinkers — I’ve ever had the pleasure of working with.”

“THE most entertaining copywriter in the world.”

“Trust me on this. After reading Daniel’s stuff … you’ll unsubscribe to other people’s lists to make room for him.”

“I’ve never seen someone approach a copywriting job the way you did! My team and I reviewed your work and loved it.”

“He’s been called the best copywriter in Australia and I’m not going to disagree.”

“A wacky, wacky man of tremendous talent.”

Social proof doesn’t float your boat?

That’s okay. I’ve plenty more in my copywriting bag o’ tricks.

Onward to Reason #2, then …

Firstly, because my copywriting tips rock (wait till you see Reason #3 To Join My Email List).

But also … my style is pretty much unique.

On my list, you’ll see a brand new way of writing copy that I guarantee NOBODY else has shown you (because in many cases, I invented it).

And even better — almost every single email I send is a sales email, too. It contains a sales pitch to a product or service. (And I’m utterly shameless about it.)

I worked as an engineer for 3 years, but I have no pictures I can show you.

That’s because phones and cameras were banned on the gas plant … because a single stray gas leak could ignite and literally blow us all to pieces.

I would spend weeks at a time on this forsaken remote island, working 5am to 5pm … every single day … for 28 days straight. No days off.

<mark class="has-inline-color" style="background-color:rgba(0, 0, 0, 0);color:#000000">Between the long hours, the isolation, and the constant risk of fiery doom … I (shockingly) didn’t like my job.</mark>

<mark class="has-inline-color" style="background-color:rgba(0, 0, 0, 0);color:#000000">At the time, I had literally never even heard the word ‘copywriter’.</mark>

And unlike all the other ‘professional’ copywriters who entered the contest, I had no clue about how you were ‘supposed’ to write a sales letter.

So … I just did my own thing.

Yet to my surprise … I won!

(Since that day, I’ve never bothered to worry about what people say you’re “supposed” to do in your copy.)

(I later helped Scott launch — and this time, even helped edit — the sequel, too. We broke the Australian pre-order record with that one.)

Till Scott closed it in 2020, the Blueprint was Australia’s most well-known and trusted investing & financial advice newsletter.

I was Scott’s right-hand man — and helped manage strategy and day-to-day operations of the business.

Building funnels … managing an email list of hundreds of thousands … writing and testing promos … planning editorial calendars … coming up with ‘big ideas’ … managing customer retention …

My years as Scott’s second-in-charge gave me the kind of hands-on experience most copywriters can only dream of.

Daniel walked through my door a few years ago and totally transformed my business. He’s not just a copywriter. He’s the best damn marketer in Australia.

(Mamamia is Australia’s largest independent women’s media empire, founded by Aussie author and media personality, Mia Freedman)

Word around the camp fire is some copywriters are boycotting Copy Chief Live since Daniel Throssell is attending. I don't know what's more amusing: how weak & soft copywriters have become or how these twits don't even realize they're playing Daniel's game and won't win.

Many people say my infamous ‘welcome’ email — “The Dark Room” — is either the best welcome email they’ve ever read … or just plain disturbing.

(I take both as a compliment.)

My welcome email is just the start of a ridiculous email adventure involving time-travel, giant lions, robot AI invasions, oversized machine guns, and valuable copywriting tips.

That’s because I literally invented a brand-new kind of autoresponder welcome sequence called the:

This is a crazy new type of welcome sequence that gets up to 200% readership on your email series. No, that’s not mathematically possible … with a normal sequence. But it is with my Parallel Welcome Sequence, as you’ll see.