BLUE OCEAN

Discover a new way of thinking that allows you to break away from the competition and sets you on the path to profitable growth. Go beyond disruption, where business and society can thrive together.

The market universe is composed of two types of oceans: red oceans and blue oceans. Learn what separates them and why understanding the difference can transform your organization.

The market universe is composed of two types of oceans: red oceans and blue oceans. Learn what separates them and why understanding the difference can transform your organization.

To successfully shift from red oceans of bloody competition to blue oceans of new market space depends on three key components. Learn what they are and how to implement them.

To successfully shift from red oceans of bloody competition to blue oceans of new market space depends on three key components. Learn what they are and how to implement them.

It’s time to dispel the myth that innovation must be disruptive. Nondisruptive creation is a path to new industries, new jobs, and profitable growth but without the pain of shuttered companies, hurt communities, or lost jobs of disruption in its wake. It’s a path beyond disruption, where business and society can thrive together.

#1 Management Thinkers in the World

are the authors of the New York Times Best Seller Blue Ocean Shift and the 4 million copy global bestseller Blue Ocean Strategy. In 2023, they were chosen as two of the four leading thinkers in the 100 years of Harvard Business Review’s publication. In 2019, they were named the #1 Management Thinkers in the World by Thinkers50.

Learn how to put these practical market-creating tools into practice to move from red ocean of competition to blue oceans of new market space and to do so in a way that people own and drive the process.

“LOVED this course. No nonsense, 100% practical tools I can start implementing TODAY in my organisation!” Amalia C., Google

The largest and most prestigious virtual pitch competition for high school students around the world

The 2025 Blue Ocean Competition is now open for registration!

Blue ocean pedagogical materials, used in nearly 3,000 universities and in almost every country in the world, go beyond the standard case-based method.

Check out our wealth of cases and teaching materials to teach blue ocean concepts in your class.

Blue ocean pedagogical materials, used in nearly 3,000 universities and in almost every country in the world, go beyond the standard case-based method.

Check out our wealth of cases and teaching materials to teach blue ocean concepts in your class.

Find out how blue ocean tools can transform individuals, organizations, and nations all around the world. Read the latest thought leadership articles from Chan Kim and Renée Mauborgne.

Find out how blue ocean tools can transform individuals, organizations, and nations all around the world. Read the latest thought leadership articles from Chan Kim and Renée Mauborgne.