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EXCITING GOODNESS IN EVERY BITE
OUR EXCITING LIFE AT BRITANNIA
If there were a soundtrack for life, whenever something cool happens, the background would go TING! Life at Britannia is about chasing the TINGs. Our vision is to be a Responsible Total Foods Company, serving products that brim with exciting goodness, through the day. We do that by working together as a creative, energetic and passionate team.
Every human being on Earth loves finding forgotten money in their pockets: young, old, cricket lover, football lover, male, female - it doesn’t matter. But since millions of young Indians switched to digital payments, this small joy is running out of circulation. It’s true that digital payments have made life more convenient, but less surprising.
Winkin' Cow, a cherished milkshake brand in India, operating under Britannia, has announced a pioneering collaboration with Britannia Bourbon, marking a significant milestone for both brands. The debut of Bourbon thick shakes signifies a remarkable category crossover within Britannia, merging the timeless flavor of Britannia Bourbon with Winkin’ Cow's creamy richness, offering consumers an enticing experience that transcends traditional boundaries.
The brand has launched an AI-powered mixed reality smartphone camera that allows consumers to scan a QR code and experience a video from Ranveer Singh.
The athletes are Neeraj Chopra (Javelin), Lovlina Borgohain (Boxing), Satwiksairaj Rankireddy & Chirag Shetty (Badminton), Bhavani Devi (Fencing) and Avinash Sable (Steeplechase).
Britannia Industries is enhancing the online shopping experience with a collaboration with Zepto. Now, whenever you add a Britannia product to your cart, you’ll hear the brand’s iconic ‘Ting Ting Ti-Ding’ sound.
Two years after Britannia Industries signed a joint venture with Bel Group, the joint venture (JV) has inaugurated its cheese factory in India in Ranjangaon, Maharashtra. This factory, which has seen an investment of ₹220 crore from the JV, will produce Britannia The Laughing Cow products.
Britannia, in a joint venture with French cheese maker, Bel Group, inaugurated a cheese manufacturing plant in Maharashtra on October 9, to ride the wave surrounding an ingredient that is slowly gaining popularity among Indians
Britannia said that the plant is fully integrated with a robust milk procurement program, sourcing around 4 lakh liters of 100 per cent cow milk daily from over 3,000 farmers in Pune and surrounding areas.
Britannia Milk Bikis, in collaboration with GroupM’s Mindshare India, has launched the campaign “Parvarish Ki Baat Papa Tripathi Ke Saath’ to promote the idea of shared parenting.
As a part of its ongoing conversation on parenting being a shared endeavour (Growth needs both), Britannia Milk Bikis, in partnership with GroupM’s media services agency Mindshare India, has launched a first in-India campaign ‘Parvarish Ki Baat Papa Tripathi Ke Saath.’ This unique campaign blends tradition with technology to engage parents in meaningful conversations about shared parenting roles.
Britannia Industries, in collaboration with Google Cloud and Mindshare, announced the launch of Britannia BourbonIT. From what is understood it is a platform using Generative AI to transform recipe creation and culinary experiences in India.
The Britannia BourbonIT platform can modify recipes submitted by users, giving innovative ways to enjoy the sandwich biscuit.
Britannia 50-50 is inviting snack lovers across the country to participate in its latest initiative, the 'Britannia 50-50 Chief Selector' campaign. This contest allows you to act as a designer and create the next biscuit shape.
Britannia Milk Bikis has launched a campaign speaking to the dads of Tamil Nadu. Conceptualised by Talented 'Adengappa Kadhaigal' is a Gen AI powered storytelling resource that quip dads to be better storytellers for their kids.
The Britannia Treat Croissant Pronunciation Challenge is a collaboration that comes as an extension of the ongoing efforts by the brand, after the ‘Croissant Pronunciation Expert’ internship
Britannia Q1 results: Britannia Industries Limited announced a 10.51 per cent rise in net profits at ₹505.64 crore for the April to June quarter of the financial year 2024-25. The company recorded a 4 per cent increase in its sales figures at ₹4,129.92 in the first quarter of FY 2025.
Britannia Good Day Butter Cookies Unveils Billboard Campaign for Monsoon Mood
Britannia Industries Ltd reported a 10.85% rise in consolidated net profit for the June quarter FY25, reaching Rs 504.88 crore, driven by volume growth and improved operating margins. Revenue from operations increased by 5.97% to Rs 4,250.29 crore.
In a pivotal move towards empowering women entrepreneurs and spurring economic growth, the National Skill Development Corporation (NSDC) has launched a Women Entrepreneurship Programme. This initiative aims to tackle the challenges faced by women in entrepreneurship by offering crucial skills, knowledge and networking opportunities.
This initiative aims to tackle the challenges faced by women in entrepreneurship by offering crucial skills, knowledge, and networking opportunities.
The National Skill Development Corporation (NSDC) has unveiled the Women Entrepreneurship Program. This initiative, aims to tackle the challenges faced by women in entrepreneurship by offering crucial skills, knowledge, and networking opportunities.
In a pivotal move towards empowering women entrepreneurs and spurring economic growth, the National Skill Deveopment Corporation(NSDC) is excited to unevil the Women Entrepreneurship Program.
Times Network, Britannia The Laughing Cow Cheese and Mindshare partner to create one-of-a-kind Content hub, ‘Cheeseitup.in’, which will bring you cheese recipes and engaging content by renowned chefs and top food influencers.
As India revels in cricketing triumphs, Britannia Winkin' Cow unveils a mobile cricket game in collaboration with MakeAR. Featuring augmented reality (AR) technology, it creatively incorporates milkshake bottles for an immersive cricketing experience with a playful twist.
Britannia’s association with cricket goes a long way back; does anybody remember ‘Britannia Khao World Cup Jao’? And even today, the biscuit company is still cheering for cricket like it was a few decades ago.
Britannia Jim Jam Pops is commemorating India's recent victory with a special "Go India" limited-edition pack. This festive treat features a delightful green apple jelly center encased in a tricolored biscuit base with white cream, mirroring the colors of the Indian flag.
Leaving a toxic job, being a first-time voter, throwing a divorce party, brands and consumers are now appreciating the small joys of life—the minorstones
Tanmayee Kalebar founded Stories by Children in 2020 to inspire creativity among children by encouraging habits of writing and reading.
Britannia Industries has unveiled a refreshed look of its beloved Little Hearts, featuring a vibrant, modern packaging, designed to captivate today's new-age consumers through its TVC campaign - Every Bite, Full of Heart.
Britannia Industries has unveiled a refreshed look of its beloved Little Hearts, featuring a vibrant, modern packaging, designed to captivate today's new-age consumers through its TVC campaign - Every Bite, Full of Heart.
Malnutrition has long been a significant challenge in our country. According to the Food and Agriculture Organisation (FAO)’s 2023 Global Food Security Report, an estimated 74 per cent of the Indian population cannot afford a healthy diet.
Not one, but two experts have won Rs 3 lakh internship among 70,000 applicants across the country.
Britannia 50-50 has launched two quirky campaigns , including Britannia 50-50 T20 Golmaal with Ravi Shastri and a new TVC film for Britannia 50-50 Sweet and Salty
Conceptualised by Lowe Lintas, the TVC captures the essence of the cracker by showcasing Shastri in a playful dual persona, conversing with doves.
Britannia Nutrition Foundation (BNF) is working diligently towards its vision of a malnutrition-free India, with a strong focus on addressing the critical issue of affordable, healthy diets in underprivileged communities
The sweltering summer months which India is bang in the middle of, had us reaching out to industry leaders – NS Satish, President of Haier Appliances India; Pragya Bijalwan, CMO of Crompton; Swati Rathi, Head of Marketing at Godrej Appliances; Tushar Malhotra, Director of Sales and Marketing at Bisleri International; Poulomi Roy, CMO of Joy Personal Care (RSH Global); and spokespersons from PepsiCo India and Britannia India, to find out how their brands are targeting the growth opportunities during the ongoing summer season.
As the summer sun beats down, it's time to stock up on essentials that will keep you cool, comfortable, and stylish. From breezy summer wear to refreshing drinks and must-have tech gadgets, here's a listicle of everything you need to make the most of the warm weather.
Food and beverage company Britannia has become 100% plastic neutral for over two years with its Har Pocket Ab Dustbin project.
The little girl in the Britannia advert has a passion for collecting litter. The litter goes into her pocket. When her mom questions the large amount of plastic wrappers in her pocket, she says, “Haven’t you told me to treat my packet as a temporary dustbin?”The mother hugs and kisses her.
The NutriPlus app by Britannia Nutrichoice is designed in partnership with expertise in building evidence-based health and wellbeing solutions, according to a media statement.
Britannia की नई ऐप आई है। इसकी मदद से आपको ब्लड शुगर कंट्रोल करने में मदद मिल सकती है। आज हम आपको इस ऐप से मिलने वाले फायदों के बारे में बताने जा रहे हैं।
Britannia NutriChoice announced its foray into health-tech with its NutriPlus app. The NutriPlus app by Britannia NutriChoice is designed in partnership with Aktivo Labs.
Britannia NutriChoice forayed into health-tech domain with its NutriPlus app. The app is designed in partnership with Aktivo Labs, a major technology company with expertise in building evidence-based health and wellbeing solutions.
Britannia Good Day has printed its own currency (worth Rs 15 lakhs), in denominations ranging from Rs10 to Rs2000, and stuffed into lakhs of pockets across India in a guerilla activation in collaboration with Myntra. The campaign is conceptualized by Talented.
Every human being on Earth loves finding forgotten money in their pockets: young, old, cricket lover, football lover, male, female - it doesn’t matter. But since millions of young Indians switched to digital payments, this small joy is running out of circulation. It’s true that digital payments have made life more convenient, but less surprising.
Winkin' Cow, a cherished milkshake brand in India, operating under Britannia, has announced a pioneering collaboration with Britannia Bourbon, marking a significant milestone for both brands. The debut of Bourbon thick shakes signifies a remarkable category crossover within Britannia, merging the timeless flavor of Britannia Bourbon with Winkin’ Cow's creamy richness, offering consumers an enticing experience that transcends traditional boundaries.
The brand has launched an AI-powered mixed reality smartphone camera that allows consumers to scan a QR code and experience a video from Ranveer Singh.
The athletes are Neeraj Chopra (Javelin), Lovlina Borgohain (Boxing), Satwiksairaj Rankireddy & Chirag Shetty (Badminton), Bhavani Devi (Fencing) and Avinash Sable (Steeplechase).
Britannia Industries is enhancing the online shopping experience with a collaboration with Zepto. Now, whenever you add a Britannia product to your cart, you’ll hear the brand’s iconic ‘Ting Ting Ti-Ding’ sound.
Two years after Britannia Industries signed a joint venture with Bel Group, the joint venture (JV) has inaugurated its cheese factory in India in Ranjangaon, Maharashtra. This factory, which has seen an investment of ₹220 crore from the JV, will produce Britannia The Laughing Cow products.
Britannia, in a joint venture with French cheese maker, Bel Group, inaugurated a cheese manufacturing plant in Maharashtra on October 9, to ride the wave surrounding an ingredient that is slowly gaining popularity among Indians
Britannia said that the plant is fully integrated with a robust milk procurement program, sourcing around 4 lakh liters of 100 per cent cow milk daily from over 3,000 farmers in Pune and surrounding areas.
Britannia Milk Bikis, in collaboration with GroupM’s Mindshare India, has launched the campaign “Parvarish Ki Baat Papa Tripathi Ke Saath’ to promote the idea of shared parenting.
As a part of its ongoing conversation on parenting being a shared endeavour (Growth needs both), Britannia Milk Bikis, in partnership with GroupM’s media services agency Mindshare India, has launched a first in-India campaign ‘Parvarish Ki Baat Papa Tripathi Ke Saath.’ This unique campaign blends tradition with technology to engage parents in meaningful conversations about shared parenting roles.
Britannia Industries, in collaboration with Google Cloud and Mindshare, announced the launch of Britannia BourbonIT. From what is understood it is a platform using Generative AI to transform recipe creation and culinary experiences in India.
The Britannia BourbonIT platform can modify recipes submitted by users, giving innovative ways to enjoy the sandwich biscuit.
Britannia 50-50 is inviting snack lovers across the country to participate in its latest initiative, the 'Britannia 50-50 Chief Selector' campaign. This contest allows you to act as a designer and create the next biscuit shape.
Britannia Milk Bikis has launched a campaign speaking to the dads of Tamil Nadu. Conceptualised by Talented 'Adengappa Kadhaigal' is a Gen AI powered storytelling resource that quip dads to be better storytellers for their kids.
The Britannia Treat Croissant Pronunciation Challenge is a collaboration that comes as an extension of the ongoing efforts by the brand, after the ‘Croissant Pronunciation Expert’ internship
Britannia Q1 results: Britannia Industries Limited announced a 10.51 per cent rise in net profits at ₹505.64 crore for the April to June quarter of the financial year 2024-25. The company recorded a 4 per cent increase in its sales figures at ₹4,129.92 in the first quarter of FY 2025.
Britannia Good Day Butter Cookies Unveils Billboard Campaign for Monsoon Mood
Britannia Industries Ltd reported a 10.85% rise in consolidated net profit for the June quarter FY25, reaching Rs 504.88 crore, driven by volume growth and improved operating margins. Revenue from operations increased by 5.97% to Rs 4,250.29 crore.
In a pivotal move towards empowering women entrepreneurs and spurring economic growth, the National Skill Development Corporation (NSDC) has launched a Women Entrepreneurship Programme. This initiative aims to tackle the challenges faced by women in entrepreneurship by offering crucial skills, knowledge and networking opportunities.
This initiative aims to tackle the challenges faced by women in entrepreneurship by offering crucial skills, knowledge, and networking opportunities.
The National Skill Development Corporation (NSDC) has unveiled the Women Entrepreneurship Program. This initiative, aims to tackle the challenges faced by women in entrepreneurship by offering crucial skills, knowledge, and networking opportunities.
In a pivotal move towards empowering women entrepreneurs and spurring economic growth, the National Skill Deveopment Corporation(NSDC) is excited to unevil the Women Entrepreneurship Program.
Times Network, Britannia The Laughing Cow Cheese and Mindshare partner to create one-of-a-kind Content hub, ‘Cheeseitup.in’, which will bring you cheese recipes and engaging content by renowned chefs and top food influencers.
As India revels in cricketing triumphs, Britannia Winkin' Cow unveils a mobile cricket game in collaboration with MakeAR. Featuring augmented reality (AR) technology, it creatively incorporates milkshake bottles for an immersive cricketing experience with a playful twist.
Britannia’s association with cricket goes a long way back; does anybody remember ‘Britannia Khao World Cup Jao’? And even today, the biscuit company is still cheering for cricket like it was a few decades ago.
Britannia Jim Jam Pops is commemorating India's recent victory with a special "Go India" limited-edition pack. This festive treat features a delightful green apple jelly center encased in a tricolored biscuit base with white cream, mirroring the colors of the Indian flag.
Leaving a toxic job, being a first-time voter, throwing a divorce party, brands and consumers are now appreciating the small joys of life—the minorstones
Tanmayee Kalebar founded Stories by Children in 2020 to inspire creativity among children by encouraging habits of writing and reading.
Britannia Industries has unveiled a refreshed look of its beloved Little Hearts, featuring a vibrant, modern packaging, designed to captivate today's new-age consumers through its TVC campaign - Every Bite, Full of Heart.
Britannia Industries has unveiled a refreshed look of its beloved Little Hearts, featuring a vibrant, modern packaging, designed to captivate today's new-age consumers through its TVC campaign - Every Bite, Full of Heart.
Malnutrition has long been a significant challenge in our country. According to the Food and Agriculture Organisation (FAO)’s 2023 Global Food Security Report, an estimated 74 per cent of the Indian population cannot afford a healthy diet.
Not one, but two experts have won Rs 3 lakh internship among 70,000 applicants across the country.
Britannia 50-50 has launched two quirky campaigns , including Britannia 50-50 T20 Golmaal with Ravi Shastri and a new TVC film for Britannia 50-50 Sweet and Salty
Conceptualised by Lowe Lintas, the TVC captures the essence of the cracker by showcasing Shastri in a playful dual persona, conversing with doves.
Britannia Nutrition Foundation (BNF) is working diligently towards its vision of a malnutrition-free India, with a strong focus on addressing the critical issue of affordable, healthy diets in underprivileged communities
The sweltering summer months which India is bang in the middle of, had us reaching out to industry leaders – NS Satish, President of Haier Appliances India; Pragya Bijalwan, CMO of Crompton; Swati Rathi, Head of Marketing at Godrej Appliances; Tushar Malhotra, Director of Sales and Marketing at Bisleri International; Poulomi Roy, CMO of Joy Personal Care (RSH Global); and spokespersons from PepsiCo India and Britannia India, to find out how their brands are targeting the growth opportunities during the ongoing summer season.
As the summer sun beats down, it's time to stock up on essentials that will keep you cool, comfortable, and stylish. From breezy summer wear to refreshing drinks and must-have tech gadgets, here's a listicle of everything you need to make the most of the warm weather.
Food and beverage company Britannia has become 100% plastic neutral for over two years with its Har Pocket Ab Dustbin project.
The little girl in the Britannia advert has a passion for collecting litter. The litter goes into her pocket. When her mom questions the large amount of plastic wrappers in her pocket, she says, “Haven’t you told me to treat my packet as a temporary dustbin?”The mother hugs and kisses her.
The NutriPlus app by Britannia Nutrichoice is designed in partnership with expertise in building evidence-based health and wellbeing solutions, according to a media statement.
Britannia की नई ऐप आई है। इसकी मदद से आपको ब्लड शुगर कंट्रोल करने में मदद मिल सकती है। आज हम आपको इस ऐप से मिलने वाले फायदों के बारे में बताने जा रहे हैं।
Britannia NutriChoice announced its foray into health-tech with its NutriPlus app. The NutriPlus app by Britannia NutriChoice is designed in partnership with Aktivo Labs.
Britannia NutriChoice forayed into health-tech domain with its NutriPlus app. The app is designed in partnership with Aktivo Labs, a major technology company with expertise in building evidence-based health and wellbeing solutions.
Britannia Good Day has printed its own currency (worth Rs 15 lakhs), in denominations ranging from Rs10 to Rs2000, and stuffed into lakhs of pockets across India in a guerilla activation in collaboration with Myntra. The campaign is conceptualized by Talented.
Every human being on Earth loves finding forgotten money in their pockets: young, old, cricket lover, football lover, male, female - it doesn’t matter. But since millions of young Indians switched to digital payments, this small joy is running out of circulation. It’s true that digital payments have made life more convenient, but less surprising.
Winkin' Cow, a cherished milkshake brand in India, operating under Britannia, has announced a pioneering collaboration with Britannia Bourbon, marking a significant milestone for both brands. The debut of Bourbon thick shakes signifies a remarkable category crossover within Britannia, merging the timeless flavor of Britannia Bourbon with Winkin’ Cow's creamy richness, offering consumers an enticing experience that transcends traditional boundaries.
The brand has launched an AI-powered mixed reality smartphone camera that allows consumers to scan a QR code and experience a video from Ranveer Singh.
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