In the beauty and wellness industry, product transparency and verification of business credentials are key to building buyer trust. Base formula offers a clear product range including aloe vera gel, hydrosol, and eye mask — all popular in natural skincare — which suggests a focused niche with strong market demand. However, no verification of documents, work email, phone, or account email is available, which raises a risk for buyers who rely on verifying a supplier's legitimacy and reliability. This makes it harder to confirm if the company is trustworthy or active. Without verified contact details, buyers may hesitate to place large orders or share sensitive requirements. Being headquartered in Canada adds credibility, as Canadian companies often follow strict quality and safety standards, but that advantage is offset by the lack of verification. Buyers should request additional proof before engaging with Base formula.