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The Zeta Marketing Platform is a cloud-based system with the tools to help you acquire, grow, and retain customers more efficiently, powered by intelligence (proprietary data and AI).

Zeta Marketing Platform

Create individualized experiences and drive outcomes throughout the customer lifecycle.

Customer Acquisition

Unlock paid and owned channels to reach and acquire new customers at scale.

Grow the value of your customers over time with unique individualized experiences and next best actions fueled by predictive AI.

Retain customers longer by anticipating churn and using Zeta’s intelligence to shift attitudes and change behavior on the fly.

Omnichannel Marketing

Positive but disconnected brand interactions aren’t cutting it—consumers want an integrated, seamless experience across devices and channels.

Successful customer engagement starts with actionable consumer data—accurate, continuously updated, and easily accessible.

Data and AI come together to deliver true customer intelligence and solve complex business problems with unprecedented speed and scale.

We partner with thousands of brands, agencies, and publishers around the world with one mission in mind: accelerate brand growth.

Zeta is more than just a platform. We pride ourselves on being a true partner to brands, offering groundbreaking technology and proven solutions. Learn what separates us from the pack.

Use these tools and insights to better understand the value of Zeta and learn how you can improve your marketing outcomes and experiences.

Original research, intelligence, and expert advice only Zeta can provide.

Consumer attitudes and activities revealed by our proprietary Data Cloud.

Zeta Results Calculator

Learn how Zeta can lower your total cost of ownership over time.

Responsible Data Practices

Resources to help navigate responsible data and privacy management.

Zeta Global is the AI-powered marketing cloud that leverages proprietary AI and trillions of consumer signals to make it easier to acquire, grow, and retain customers more efficiently.

Track Consumer Behavior the Zeta Way

The Zeta Economic Index is now live. View consumer behavior and its impact on the health of the U.S. economy.

Zeta to acquire LiveIntent

LiveIntent, a leader in people-based marketing, will enhance Zeta’s identity resolution, expand publisher monetization, and accelerate growth in mobile and retail media. 

The AI-powered event of the year is now on demand

Missed Zeta Live '24 or just want to re-experience all its magic? Watch it on demand wherever and whenever you'd like.

A Leader in Forrester Wave: Email Marketing Service Providers, Q3 2024

Highest possible scores received in 13 of 22 categories, including Vision, Artificial Intelligence, Personalization, Legacy Tech Integration, and Roadmap

We unify identity, intelligence, and activation to create better experiences for consumers and better results for brands.

Unlock The Power of Generative AI

Imagine having your most pressing marketing questions answered by analyzing trillions of proprietary data signals, instantly. ZOE is now available within the Zeta Marketing Platform.

Know and Grow Your Customers from A to Zeta

Designed For Marketers, Built For Results

Zeta has entered into an agreement to acquire LiveIntent!

Consistent with our focused and disciplined approach to M&A, LiveIntent meets all four of our cited M&A principles. Namely, it is a complementary platform we can seamlessly integrate into the Zeta Marketing Platform within six months. This acquisition is immediately accretive to earnings and priced at a highly attractive Adjusted EBITDA multiple of ~16x.

Today hundreds of brands across a variety of industries use the Zeta Marketing Platform.

The Zeta Marketing Platform is built to solve your most critical business challenges—such as driving higher marketing ROI, mastering data complexity, and creating omnichannel experiences—always delivering you with better results.

Create individualized experiences and drive better results throughout the customer lifecycle

Deliver personalized email marketing at scale with one of the industry’s leading email solutions

Maximize the power of paid media to drive customer acquisition and loyalty at scale

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