CHEEKEY SALES & DISTRIBUTION PTY LTD

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Congo Brands is a full-service product development hub, creating innovative brands from conception to reality—in a bold, dynamic, extraordinary way. In partnership with influential creators and entrepreneurs, we’ve created some of the most cutting-edge consumer packaged goods (CPG) brands on the market including Alani Nutrition, PRIME, and more. Made up of thought leaders, tastemakers, and trend setters, we're pioneering industry methodology, one disruptive product at a time.

We've cracked the code on bringing brands to life through collaboration with today’s most influential voices. With influential entrepreneurs and creators as founders, we’ve established a new era of hypebeast products and social media-driven brands. Our founders’ stories are as unique as the lifestyle brands we develop alongside them, creating products that foster community and spark connection.

Alani Nu got its start in 2018. Now developing and distributing 20+ products, the brand's breakout best sellers include Alani Nu Energy and Pre-Workout.

Opponents turned business partners, KSI and Logan Paul break the internet, introducing their beverage brand and its first product – PRIME Hydration.

Surpassing industry titans, Alani Nu Energy becomes the number-one best-selling functional beverage at both GNC and Target.

After one year on the market, PRIME Hydration is named the fastest-growing sports drink in history, generating nearly $275M in retail sales alone.